MARKETING TO EXPERTS

ONLY ONE COMPANY’S EXPERTISE CAN DRIVE YOUR ABM. YOURS.

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3

A problem shared…

How do you get the experience of wheeling the expert in to the meeting, in your marketing?

5Statistics based on research by Edelman PR & LinkedIn

41% will invite a company to pitch

48% will awardbusiness

47% will pay a premium

81% will trust the brand more

Experts buy based on content

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Ashraf Lakhani, Director of Business Development and Marketing, Porter Hedges

What’s the best content?

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Trusted Source

Source: Linkedin/ Edelman Research 2017, www.edelman.com/b2b-thought-leadership

Digestible

Staying current

Relevant and Applicable

Industry Insights

5 things that make content effective

Marketing needs to be the leader

I ns i

g ht s

F e e d b a c k

C o nt ext

Marketing

CLIENTS / PROSPECTS

EXPERT AUTHORS

SALES / BD

TRUSTED ADVI SORS

=REVENUE &

GROWTH

Creating effective content

Case Study: LMA ‘18

Content at events

Content at eventsCONTENT AT EVENTS

I ns i

g ht s

F e e d b a c k

C o nt ext

Marketing

CLIENTS / PROSPECTS

ME

DAVID

TRUSTED ADVI SORS

=REVENUE &

GROWTH

The virtuous circle

Do better than just an exhibition stand

Improve marketing results across the entire funnel

SEO

Email

Newsletter

ISTATOY

Events Advertsing

Marketingautomation

Social Media

Content

Video

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‘Great idea for a follow-up, I usually delete vendor post conference emails butflagged this to read.’

Janessa Shaikun Director of MarketingFranklin & Prokopik

Re-using content

Listen - Comment - Engage

Be timely & authentic – originality is overratedDon’t overthink it.

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Engage high value prospects

Build authentic relationships

With minimal effort and budget

Expert to Expert Sales & Marketing Workshops.3pm. 18 July. London.

home.passle.net/workshops

THE EXPERT-TO-EXPERT SALES & MARKETING PLATFORM