marketing to geny moms
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updated Fall 2010TRANSCRIPT
How to Click with Millennial Moms social and mobile digital strategies
@sidneyeve
image: tienvijftien
the new demographics of motherhood
68% 79% all births first birthsGenY
image: Susan NYC
Millennialsborn after 1980
image: lenifuzhead
primacy digitalGenY
web first.
image: TL Davis Photography
moms connectedthe most active social networkers
influencers
Source: Retail Advertising and Marketing Association/BIGresearch Survey 2009
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what do millennials and moms do on ? part one.
castingliferesearch, review, share.
image: bellissimac
1.
sharingimageprivacy concerns
Source: ShesConnected Multimedia Survey 2009
image: hands trends
2.
gamingsocialaverage player is 30-something female
3.
in-game cause marketing raised $1M1week
4.statversationsconversations via status updates
$70K24hours2009#beatcancerstatversations
shopping5.socialFacebook Open Graph
convenience
watching6.video
image: brittney bush
GenY traits relevant to marketers targeting millennial moms
image: Ed Yourdon
part two.
raise satisfaction index
make the ask GenYare avid communicators, with opinions to share.
image: Alireza Teimoury
the questions
hire interns and bloggers. pay them. promote them.
outsourcemarketing to millennial moms? hire your target demo.
image: Chapendra
surveys & polls. social by design. iPad ready.
engagement1clickGenX more apt to write reviews & commentsvs. GenY who like to "like" (microengagment)
Source: The Parenting Group & NewMediaMetrics Survey 2008
imag
e: ^
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minded causesocially consciousGenY
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95% 94% moms millennials
approve.
Source: Cone Cause Evolution Study 2010
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of using social network platforms for social good
speaks loudest to Millennials and Moms“ “cause marketing
image: FotoRita
social good footprinta form of self-expression
image: Jason A. Samfield
identity beyond mummyhood
ambitious + educated + future-focused + mompreneurialimage: greekadman
social media for social good meets women's expectations for content reflecting their
a site that really "gets it" value-added content for
millennial moms incl. beyond mummyhood
mini case study
mobile techGenY♥
image: Evil Erin
Source: BabyCenterLLC Survey 2009
348% 2006-2009mobile moms
image: jaygrandin
is your site mobile optimized?
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short code texting promo
image: Phil Strahl
mini case study
24% redemption rate
best part? everybody winsimage: monkeyc.net
prize pyramid from coupons to free stuffGenY likes to be recognized & rewarded
MomsiPhone
smartphones36% Source: BabyCenter 21stC Mom Report
Image: lankforddi
value-added branded app for busy women on-the-go
momsneed budget calculatorscould your business sponsor a white label app?
white label app ideas
lists!momsneed
time trackers
white label app ideas
momsneed
generation gamerGenY
Image: Steve Kay
Source: Entertainment Software Association Survey 2010
of parents are gamers & play with their kids50%
Image: sean dreilinger
40% iPhone moms download games for their children
Image: Paul Mayne
branded game from Parents Magazine
iPad as digital pacifier
microboredom, mobility & the iGenerationimage: Holtsman
multitaskers multichannelGenY
image: foreverdigital
simultaneous media users#1
Source: Nielsen Media 3-Screen Report 2010
women 25-35 years
addedvaluemicrocontent
fast loading, easily findable, mobile optimized, & 1-click shareable
purpose built for moms with micromoments to spare
image: Pixzamillion
mobile ready.
infographicsmobile, agile, shareable
agilitymobilequick response codes
image: clevercupcakes
what to code?URLsphone #sSMSwhere to put?biz cardFB pageinvoice free QR code generator
free QR code reader app
to scan a QR code, use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app for Android/iPhone
for more information on marketing to GenY momsscan this QR code to read this ePaper
cyberpopblog.com
about the authorSidneyeve MatrixQueen’s National Scholar, MediaQueen’s University, Canadasidneyevematrix.comtwitter: @[email protected]
Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix
Research prepared for:
image: Jason L. Parks