marketing to people not like you online resources for iiaba · marketing to people not like you...

Marketing to People Not Like You List of Online Resources

Marketing to People Not Like You

List of Online Resources

Developed for IIABA

By McDonald Marketing

Created for IIABA, Inc. 2012 All Rights Reserved


General Reference Sites

Census.gov Utilize this site to determine the demographics of your area.

CensusScope: 2010 Census Data, Charts, Maps, and Rankings http://www.censusscope.org/2010Census/ A useful tool for investigating U.S. demographic trends presented as graphics and maps.



Freedemographics.com Utilize this site to determine the demographics for your local area.

Sign up for a free account and run a “Race & Ethnicity Report” for your area. You can drill down to zip

code or Census tracts or Block Group (provided you have the #, if you don’t have it, you can obtain it

from the census page).



CIA ‐ The World Factbook https://www.cia.gov/library/publications/the‐world‐factbook/ The World Factbook is a reference resource produced by the Central Intelligence Agency of the United States with almanac‐style information about the countries of the world. If you have a population of foreign born individuals, this provides great information about the places they come from and can provide insights into their background and culture.

Multi‐Cultural Themed Reference Sites

Multicultclassics.blogspot.com Blog with commentary on multicultural advertising. Great place to see examples of what to do, and what not to do.

Select a country to get a complete

report.



Diversitybestpractices.com Self‐described as the “premier organization for diversity thought leaders”

Hispanic Reference Sites

HispanicAd.com Free website dedicated to news and articles about marketing to the Hispanic market.



Hispanicmarketweekly.com Companion site to Hispanic Market Weekly newsletter. This is a subscription‐based website dedicated to news and articles about marketing to the Hispanic market.

HispanicBusiness.com Great source of information regarding what Hispanic business people care about.



Pewhispanic.org Founded in 2001, the Pew Hispanic Center is a nonpartisan research organization that seeks to improve understanding of the U.S. Hispanic population and to chronicle Latinos’ growing impact on the nation. The Center does not take positions on policy issues. It is a project of the Pew Research Center, a nonpartisan “fact tank” in Washington, DC that provides information on the issues, attitudes and trends shaping America and the world. It is funded by The Pew Charitable Trusts, a public charity based in Philadelphia. Their online site features numerous reports describing the Hispanics population’s demographics, psychographics and more.

Hispanictrending.net Free website and blog dedicated to news and articles about marketing to the Hispanic market and the Latino market culture in the U.S.



Hispanicbic.org The National Hispanic Business Information Clearinghouse (Hispanic BIC) is a free, bilingual web portal that provides critical business information to support the startup and growth of Hispanic‐owned businesses. The Hispanic BIC has a collection of business‐related articles, videos, local resources, demographics and tools that help Hispanic entrepreneurs successfully start and run a business.

Hispanic Research Inc. Hispanic Market Data Section http://www.hispanicresearch.com/hispanic‐market‐data Hispanic Research Inc. is a company dedicated to conducting research in the Hispanic Market. Since 1982, they have interviewed thousands of U.S. Latinos on almost every subject imaginable‐ from how they feel about candy bars to how they deal with retirement. This area of their website aims to provide a comprehensive profile of the U.S. Hispanic market.



Hispanic‐culture‐online.com This site provides a compilation of articles and a blog relating to Hispanic culture.

Smithsonian Education ‐ Hispanic Heritage Teaching Resources http://www.smithsonianeducation.org/educators/resource_library/hispanic_resources.html Compilation of resources by the Smithsonian meant to help teachers teach their students about Hispanic culture, specifically during Hispanic Heritage Month.

National Hispanic Cultural Center nhccnm.org The website for the National Hispanic Cultural Center, an organization dedicated to Hispanic Cultural Arts.



The National Association of Latino Arts and Culture Nalac.org The National Association of Latino Arts and Culture (NALAC) is the nation’s leading nonprofit organization exclusively dedicated to the promotion, advancement, development, and cultivation of the Latino arts field. This is a great resource for Latino culture.

Hispanic.com A website for all things Hispanic.



Searchlatino.com This site provides a list of “Latino links”, e.g. links to Latino businesses or organizations organized by category.

African‐American Reference Sites

Reachingblackconsumers.com A website spearheaded by the Cable Television Advertising Bureau in collaboration with over 25 companies including media, agencies, advertisers, research companies and marketing consultants to create a comprehensive source for the latest stats, insights, research, case studies and programming options for the black consumer.



Advertising Age’s “In Plain Sight” Online Report http://brandedcontent.adage.com/pdf/CABblackconsumer.pdf Sometimes the best opportunity is right there in front of you, but you don’t see its true value because it’s too familiar. You think you already know what it’s about, and you have a standard way of dealing with it. These pages will open your eyes to the major brand‐building opportunity that’s in plain sight: the Black consumer market.

Blackrefer.com An online resource for locating Black focused websites.



List of African‐American Events on BlackRefer.com http://www.blackrefer.com/happenings1.html

Blacknews.com Online site dedicated to news relevant to African‐Americans. Site also includes an African‐American Web Directory with a comprehensive list of Black Web Sites, Resources and Organizations.

African American Web Directory http://www.blacknews.com/directory/index.shtml Listin of Black Newspapers http://www.blacknews.com/directory/black_african_american_newspapers.shtml



blackenterprise.com The online version of Black Enterprise magazine contains information that is interesting to black entrepreneurs and businessmen.

Ebony.com The online version of Ebony Magazine. A great place to learn about black culture.



Essence.com The online version of Essence Magazine. A great place to learn about what African‐American women care about.



Asian Reference Sites

Asian‐nation.org A compilation of Asian American‐related information and resources available on the Internet.

AArising.com ‐ Aarising.com/aalink Source of news related to Asian entertainment. AArising.com has a great list of links related to the Asian‐American culture (http://www.aarising.com/aalink/).



http://www.aasc.ucla.edu/links/ The Asian American Center for Asian Studies at UCLA has a great online directory of local Asian organizations and resources. You can select your topic and your state and you will get a list with links to their websites.

Example directory listing:



Cetel.org Founded in 1983 by Loni Ding, The Center for Educational Telecommunications (CET) is a not‐for‐profit organization devoted to producing, publishing and consulting in the area of multiculturalism, with a special interest in Asian and Asian‐American concerns.

http://www.cetel.org/res.html The CET has a great list of resources selected as some of the best starting points to help you further

explore Asian American history and culture online, in books, and through other media programs. Many

of the resources listed here also have extensive links or listings of other resources.



Iowa State E‐Library Asian Resources http://instr.iastate.libguides.com/content.php?pid=17775&sid=1038993 Contains a listing of selected indexes, e‐journals, and websites in Asian American Studies.

Smithsonian Asian Pacific American Program apa.si.edu

The Smithsonian Asian Pacific American Program provides vision, leadership, and support for Asian and Pacific Islander American initiatives for the Smithsonian Institution and works to better reflect their contributions to the American experience, world culture, and the understanding of our planet and the natural world throughout Smithsonian Institution collections, research, exhibitions, outreach, and education programs. Their website is a great resource for Asian‐American culture. I also has a great list of resources to further explore Asian culture.



Alist‐magazine.com

Online version of Alist Magazine, which celebrates Asian‐American achievement.

AsianWeek.com Source of information for Asian‐Americans



Generation Y Sites

Millennialmarketing.com Online resource for effectively marketing to Gen Y/Millennial generation

ChelseaKrost.com/blog Read the blog of Gen Y expert Chelsea Krost, often named “the voice of her generation”.



Millennialbranding.com/category/blog The blog for Millennial Branding, a company specializing in research related Millennials.

TheNextGreatGeneration.com Targeted at Gen Y journalists and bloggers.



Lindseypollak.com/blog This is the blog of Lindsey Pollak, Gen Y career expert. This is a good place to see what your Gen Y employees care about.

Generation X Sites

TheGenXfiles.com The Gen‐X Files is a blog focused on generational issues, especially those relating to Generation X.



The Generation X Report http://www.lsay.org/index.html The University of Michigan’s Institute for Social Research put out updates on their Longitudinal Study of American Youth. This study has been following Generation X for several years. Quarterly reports cover various topics. For example, the Spring 2012 report covered food, and the Summer 2012 covered attitudes about climate change.

Link for the Summer 2012 report: http://www.lsay.org/GenX‐4.pdf



GenXFinance.com A Web site dedicated to educating the twenty‐to‐thirty‐year‐old set on the economy, insurance, credit, real estate, and related topics. Great source to see what Gen X cares about when it comes to money.

www.rab.com The Radio Advertising Bureau has a report online on generation X on the link below: http://www.rab.com/sales_meetings/genx.pdf



Marketing to Women ‐ Reference Sites

Marketingtowomenonline.typepad.com A marketing blog dealing with effectively reaching women.

she‐conomy.com “A guy’s guide to marketing to women.”



Wonderbranding.com Women marketing expert Michelle Miller writes about how to effectively target women. http://www.wonderbranding.com/category/marketing‐to‐women‐2/

theLipStickingsociety.com

The Lip‐sticking Society is an interactive site for women, by women and about women ‐ that welcomes men to join the conversation. Lip‐sticking: The Blog was established in 2004. It's written primarily by women and for women, about women’s issues in both business and in life.



M2W.biz The Marketing to Women conference website has some reference information, including Women “fast facts” http://www.m2w.biz/fast_facts.php

GLBT Market Reference Sites

Commercialcloset.org This is the website for GLADD (Gay & Lesbian Alliance Against Defamation's) Advertising Media Program. The Commercial Closet Association has created a list of advertising targeting this group and grades them. This is a great place to study up on successful gay advertisements and learn best practices.



PlanetOut.com Blog by Mr. Colichman, who serves as Chief Executive Officer of Here Media, the world's leading multimedia company targeting the LGBT consumer. He is a well‐regarded creative executive and producer with over 20 years of experience.

Advocate.com Another top news source with great features on politics, business and travel. It reports on the people, events, and experiences that impact the lives of gay men and lesbians across the US and abroad.



Out.com This is the online site for the top GLBT publication. Great place to learn more about GLBT culture and interests.

Glbtmarketing.blogspot.com Gay and lesbian marketing insights from Merge LGBT Marketing & Advertising, a group dedicated to targeting the LGBT market.



AfterElton.com This pop culture site is owned by Logo Online. It’s a great place to see what the gay community is interested in.

Thenewgay.net This site from Washington DC focuses on Ideas, Culture and Music. It has a fresh design and seems to really hit home with the 20 something set. Think hipster pop culture.



GLAAD.ORG http://www.glaad.org/resources GLAAD is the Gay & Lesbian Alliance Against Defamation. The site has a section on “Resources & Programs” that provide helpful tips on marketing to the LGBT community and more.


marketing to people not like you online resources for iiaba · marketing to people not like you...

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