marketing to prime contractors

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Marketing To Primes Let’s Review the Steps By

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Page 1: Marketing to Prime Contractors

Marketing To PrimesLet’s Review the Steps

By

Page 2: Marketing to Prime Contractors

1. Identify your competitive niche.• What does your company do best?• How are you different from competition?• Why should they choose you?• What are you capable of providing?• What value are you brining to the table?

Page 3: Marketing to Prime Contractors

2. Identify target primes.• Research the needs of the prime.• Determine which primes match your capabilities. Hint…It won’t be all of them!• Target the primes that are most likely to buy from you…the best match.

Page 4: Marketing to Prime Contractors

3. Learn everything about target primes.

• Do your research and gather as much information as you can about your target primes.• Cheek out their web sites, search the Internet, and look for articles on them in local newspapers or trade magazines. The more you know about them, the better impression you will make when you contact them.

Page 5: Marketing to Prime Contractors

4. Contact the small business liaison.

•Ask to ask to their small business liaison or representative or the purchasing office.

Page 6: Marketing to Prime Contractors

5. Ask questions that will help you decide if opportunity is a good fit.• In your initial contact, focus on getting information that will help you decide whether they offer a real opportunity.

Page 7: Marketing to Prime Contractors

Ask about:o Their needso Types of subcontractors they typically work witho Procedures required to become one of their subs, vendor application, etc.o How they purchase your product or service.

Page 8: Marketing to Prime Contractors

For marketing and branding expertise, Design Moves LLC has the expertise you need.

CONTACT US

Phone : +1 (347) 492-9357Email : [email protected]

Website : http://dmoves.com/