captivnetglobal wifi solutions

MARKETING TOOLS

Injection Jets

Banners, menus, icons, videos, and links that appear in the browser as the guest is online and surfing the internet. Impression and click-through reports can be viewed to help optimise engagement.

Email & SMS

After a guest has authenticated onto the network, email and SMS messages can be sent directly to the guest welcoming them to the hotel, or scheduled to keep them updated about hotel services and promotions.

Guest Surveys

Guests can be directed to satisfaction surveys that are created in the WiFi management dashboard. Easily monitor guest feedback and create alerts based on the results.

URL redirects

Redirect guests as they login to any webpage. This can include pages detailing hotel promotions and services, third-party advertising or sponsored pages, or to loyalty membership registration pages.

Branded portal pages

The login pages that guest see when they connect to the WiFi provide an opportunity to showcase the hotel brand and display localised information about the individual hotels.

Location tracking

Guests can be tracked around your venue and have targeted messages sent to them depending on their location

KEY FEATURES

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INJECTION JETS

GUEST SURVEYS

EMAIL & SMS

Injection Jets can be used to communicate vital information and services across to visitors to your property. They can be displayed in several ways and, like everything within the marketing engine, can be tagged to specific sites in an estate, areas within a venue or particular APs.

Injection Jets can be triggered based on specific criteria that is setup within the marketing engine such as whether the guest has visited the property before, the guest gender, email addresses or mobile phone number.

The injection jets can be designed to fit your brand using the WYSIWYG editor. Place images, video, your company logo and change colours in order to make the guest experience seamless.

Emails and SMS messages can be sent out to visitors that login to the WiFi network so long as a mobile number or email address is listed within the guest profile.

Emails and SMS are triggered when specific criteria is met, such as walking into a specific location, a certain gender, age or length of stay.

Emails can be branded to fit your brand guidelines with the HTML, CSS and WYSIWYG editor.

The survey tool can be used to gain valuable feedback about customer service and the guest experience This provides a useful method for completing guest profile information. People are often put off from using a WiFi service if the login process requires them to answer lots of questions and complete long forms. Without the log in form data, or if users do not share information about themselves on social media, the ability to collect valuable data is lost. Guests are more likely to share this information if they are asked for it as part of a questionnaire, if they feel they have something they wish to share, or if there is an incentive to do so. In addition to the above, targeted messages can also be triggered based on the answers and results of the feedback from or questionnaire to either the user or an alert to the venue managers. This feature is invaluable for recovering guest satisfaction ratings if problems can be identified and dealt with swiftly. The tool can also be used to trigger rewards for completing the survey.

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LOCATION BASED SERVICES

BRANDED PORTAL PAGES

URL REDIRECTS

Portals can be set to redirect to any chosen landing page or directed to a status page setup within the portal editor. Status pages can be used to send messages to WiFi users and are tied to portals. For example, when a guest logs in, a status page displaying important information can be shown for several seconds before redirecting to the venue webpage.

The Captivnet portal editor is designed so that venues can easily set up and edit their portal. From here venue managers can create multiple portals where they can choose how guests login to the network and assign it to time of day, room, or geo-location.

The interface is easy to use with helpful instructions to aid the user even if they have no prior experience in HTML web design.

Portals are tagged to templates which allow the administrator to make site wide changes to one portal and see changes reflected, instantaneously, across all portals.

With supported hardware, Captivnet can be used to provide rich insight into how visitors and guests interact with the physical space of the venue, store, or hotel. Floor plans are uploaded into the Captivnet dashboard, allowing the precise location of the WiFi access points to be plotted onto the map. Each zone at the site can be marked out and labelled accordingly. Detailed reports, which highlight precisely how visitors and their devices move through the space, and where they dwell are generated in real time. The reports show both authenticated users and anonymous devices. This is particularly useful for generating more accurate footfall counts. Email marketing messages and SMS can be triggered based on the user location or as they roam through the property. Targeted information and promotions can be delivered to users in real time. In an exhibition space, this information could relate to what is on in the hall they have entered. In retail, this could be offers and promotions relative to the department where they are located.

Notifications and webhooks can be set to alert staff, or trigger actions in other business systems, to improve services and operational efficiencies. For example, if there are many people forming a queue in a particular zone, an alert can be sent to management to deploy additional staff or open extra desks. With webhooks and API integrations, the possibilities of what can be achieved are truly endless, from dynamically updating digital signage based on user profiles, right through to alerting managers when a VIP enters the building.

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