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Marketing Tools to Increase Visibility

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In our research on industry stars we learned that becoming highly visible brings multiple benefits for experts, their firms, and their clients.

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We also discovered which tools these experts use to generate leads and expand visibility.

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The Top 10 Lead-Generating Tools

Visible ExpertsSM generate leads from a wide range of sources. The following chart shows these experts’

top 10 lead sources.

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Top 10 Most Effective Tools to Raise Visibility

The average Visible ExpertSM uses 16 tools to expand their visibility. The following chart shows

the top 10 most impactful tools.

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The 5 Marketing Tools with the Highest Return on Effort

Measuring effort against impact, we uncovered the 5 marketing tools that have the greatest return on effort for Visible ExpertsSM.

1. Books2. Online video3. Blog posts

4. News articles5. Keynote addresses

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Conclusion

Visible ExpertsSM use a wide variety of tools to boost their visibility and to generate leads. Interestingly, the experts’ most popular tools are also content marketing techniques. Bottom line? When you create free, valuable content, you help build your brand and increase your exposure.

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Want to learn more?

In the Hinge Research Institute’s new book, you will learn how you or your colleagues can become Visible ExpertsSM, driving significant new growth and profits for your firm. You will discover which techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed to the peak of their professions.

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Get your free copy of

www.hingemarketing.com/vebook