MARKETING TRENDS

Green Marketing

Definition: The marketing of products that are

presumably safe to the environment.

Ex. Toyota Prius

Personalized Marketing

Definition: Marketing that creates an unique product

offering for each customer.

When you visit websites, what you are looking at registers online and then the next time you are on Facebook you could have a banner ad for the product you were looking at before.

Social Media

Definition: Forms of electronic communication in which users create online communities to share information, ideas, personal messages, and other content.

Ex. FaceBook, Twitter.

Mobile Marketing

Definition: A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Ex. Zinga

Geo-targeting

Definition: The practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers.

Ex. Home Depot in Florida running an ad for hurricane season.

Co-marketing

Definition: A partnership between two or more companies where both companies jointly market each other’s products.

Ex. Apple and Nike jointly developing a new

service for joggers: NIKE+

Gray Marketing

Definition: Market comprising of consumers over the

age of 60.

Ex. Mobile scooters