marketing via fan boys/girls: your customers as your brand evangelists
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Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists. Picnik Photo-editing Awesomeness. Why Picnik is a fan of fans. Launched in 2007 14+mm Uniques /Month 40+mm Visits/Month 1+mm Daily/Visits. What is a fan?. Love + Influence + Megaphone. Give ‘ em Something to Love. - PowerPoint PPT PresentationTRANSCRIPT
Bitnik Confidential – Do Not Forward
Marketing via Fan Boys/Girls: Your
Customers As Your Brand Evangelists
Bitnik Confidential – Do Not Forward
Picnik Photo-editing Awesomeness
Bitnik Confidential – Do Not Forward
Bitnik Confidential – Do Not Forward
Why Picnik is a fan of fans• Launched in 2007• 14+mm Uniques/Month• 40+mm Visits/Month• 1+mm Daily/Visits
Bitnik Confidential – Do Not Forward
What is a fan?
Love + Influence + Megaphone
Bitnik Confidential – Do Not Forward
Give ‘em Something to Love• Brand• Product• Value/Price• Customer Service• PR/Advertising
Bitnik Confidential – Do Not Forward
Brand• Apple• Disney• Mini Cooper• Picnik
Bitnik Confidential – Do Not Forward
Product• iAnything• Boxee.tv• Virgin America• Picnik
Bitnik Confidential – Do Not Forward
Value/Price• Costco• Hotwire• Trader Joe’s• WalMart• & Picnik
Bitnik Confidential – Do Not Forward
Customer Service• Southwest Airlines• Nordstrom• Zappos/Amazon• Starbucks• Yes, Picnik
*Peter Hartlaub -The Poop blog
Bitnik Confidential – Do Not Forward
PR/Advertising• Southwest Airline • Pemco • Bacon Salt• TOMS
Bitnik Confidential – Do Not Forward
Who is an influencer?: the power or capacity of causing an
effect in indirect or intangible ways : sway: one that exerts influence
~Merriam-Webster
Bitnik Confidential – Do Not Forward
Influence the Influencers• Identify • Cultivate• Grow
Bitnik Confidential – Do Not Forward
Identify – Pay Attention• Tweeting?• Commenting?• Blogging?• Giving feedback?• Recommending?• Posting?• Traffic Sources?
Bitnik Confidential – Do Not Forward
Cultivate – Make ‘em feel special
• Create a fan program
• Listen & let them know it
• Make it personal• Thank/
Acknowledge• Feed the Beast
Bitnik Confidential – Do Not Forward
Featured Picniker - Katie
Bitnik Confidential – Do Not Forward
Grow – Who could be a fan?• Identify Verticals• Tap into
Conversations• Introduce & Insert
in a helpful way• Stay involved in the
conversation• Don’t be afraid to
direct them elsewhere
Bitnik Confidential – Do Not Forward
Curious Kiwi - Brenda
Bitnik Confidential – Do Not Forward
Megaphone – Need to be heard
• Ideal if have a big voice already• Provide an outlet• Make it easy to share• Provide the content• Make them a hero
Bitnik Confidential – Do Not Forward
Love + Influence + Megaphone
+ Embrace - Control
Bitnik Confidential – Do Not Forward
Thank - you