marketing via twitter: fast & furious 6
DESCRIPTION
My partner, Ethan Nguyen, and I, analyzed two Twitter accounts relating to the movie Fast & Furious 6, then created our own Twitter account to market the new movie.TRANSCRIPT
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Thong Ethan Nguyen
Jasmine LeongMovies
March 1st, 2013
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Vin Diesel Fan PageKeywords used: Vin Diesel Fast and Furious TwitterPage name: Vin Diesel Fan PageURL: https://twitter.com/PromoVinDieselTwitter name: @PromoVinDieselDesign: Profile image-Vin Diesel’s bustHeader photo-textured black default backgroundBackground image-tiled Vin Diesel portrait
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Tweeter: Male, 25-35 y.o., US, Vin Diesel promoter/fanAudience: Diesel fans, males & females, 18-45 y.o., all around the world, varying incomes & education levels
Purpose:
1) Promoting Diesel’s work
2) Sharing Diesel’s whereabouts via photos
3) Supporting the end of domestic violence
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Strategies: 1) Communicate news about Diesel’s new movie Fast & Furious 6
2) Drive traffic to Facebook.com/ stopthedomesticviolence and Twitter page @DomesticV2012
Tactics:
-Hashtags
-Engagement
-Posts photos & videos
-Gaining followers
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Frequency:
•3 tweets in February 2013
•No tweets from January 2013 to November 2012
•Consistent tweets from October 2012 to page’s creation in February 2012
Critique:
•Has a mention
•Connection to Fast & Furious 6; interests followers
•Engages followers by asking for a retweet
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Fast & Furious 6Keywords used: Fast and Furious 6 TwitterPage name: Fast & Furious 6URL: https://twitter.com/FastFuriousTwitter name: @FastFuriousDesign: Profile image-Fast & Furious 6 promotional titleHeader photo-skyBackground image-Fast & Furious 6 promotional shoot
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Strategies:
• Communicate• Brand• Drive traffic
Tweeter: The marketing/ PR team
Audience: Mass public
Purpose: Raising public awareness, getting ideas
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• Engagement
• Hashtags
• Link to social media• Gain followers via retweeting
Tactics
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Tactics cont.
• Photos• Videos
• Designed For both web and mobile
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Frequency:Consistently varied between 1 and 5 posts a day
Critique:
•Engages followers by asking for pictures of their trucks and asking for a retweet
•Uses hashtags wisely
•Employs Twitpics
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Target audience:
•Fans of the Fast and Furious movie series
•Males and females (mostly males)
•Aged 15 to 50
•Worldwide
URL: https://twitter.com/Fast6Fan
Twitter account name: @Fast6Fan
Twitter page name: Fast&Furious6FanPage
Explanation: Distinguish ourselves as a fan-made page about Fast & Furious 6
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Design:
Profile photo: Fast & Furious 6 promotional title
Header photo: Fast & Furious 6 promotional still
Background photo: Fast & Furious 6 promotional shoot
Bio strategy: Communicate that we are a fan page for Fast & Furious 6
Bio tactics: Link to Apple Trailers page for Fast & Furious 6, promote ourselves as an interesting, up-to-date Twitter
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Tactics: 1) Link followers to other sources about the movie (photos, videos, articles)
Strategy:
Promote Fast & Furious 6 to our followers
2) Engage followers by asking questions and tweeting controversial topics
3) Use hashtags