Marketing What is MARKETING?

Lesson’s Objectives -Marketing

Building on previous lessons’ knowledge, use Publisher Software to market your business (Central Pools)

Using Publisher software and guided by teacher, you will take a “hands- on” approach to a real life project; create an effective, eye-catching Press Release for Central Pools.

Explore, investigate and carry out tasks designed

to consolidate your present Publisher software skills while learning new ones.

MarketingMarketing refers to promotion

Marketing = the game plan by which the promotion will be carried out (as in a

marketing strategy).

•Marketing Strategy can also involve pricing, product presentation/advertising, placement and distribution.

•Promotion can be limited to a specific target group, or it can be aimed at the general public.

Marketing methodsLeaflets or posters

Direct mail

Telephone selling

Newspaper and/or magazine

Promotional gifts

Badges and logos

Moving images in video or animations

Speech on radio / TV / video

Jingles on radio / TV / video

Internet web site

Press ReleaseOne way to market your product is by using a

“PRESS RELEASE”

Using Publisher, you’ll be required to design your own press release for “Central Pools”

Press Release-What to Consider1. Write a story that is of interest to the

readers/listeners/viewers. If you were reading a publication or listening to the radio show or watching TV, what would jump out and appeal to you? Answer that question and you’ve got the subject for your press release.

Example: . If you're targeting a late afternoon TV children show you need to think of a story that's of interest to children watching TV at that hour.

Press Release-What Else?!1. Have an “eye-catching” Headline/Title = Most

Important2. Illustrate accordingly3. Format your Press Release Correctly

4. Respect the “Golden Rules” for a press release. (see next page).

Golden Rules for formatting Press Releases

1. Make sure the headline is big and bold.2. Aim to fit the Press Release ON ONE PAGE.3. Use short paragraphs.4. Use language that will appeal to the type of

media that you are targeting. 5. Insert the words ‘For Immediate Release’ in

bold in the top left hand corner.6. Include a “call to action” at the end of the

release For Example: ”Our CEO Alex Stevenson is available for

interview. He has appeared frequently on local/national media and is an excellent speaker. If you would like to arrange an interview or require any further information, please call on ….etc. ”

Press ReleaseDo Not Forget to have Fun With It!!!