Marketing with Instagram

The use of mobile devices for accessing the Internet is growing exponentially and

estimates now predict that 50% of people will access online content on mobile devices

as early as 2015. At the same time, the use of social media on mobile devices is

growing at a similar rate. This is the major reason why you need to implement a

mobile social media strategy. A mobile-centric web presence is particularly important

for local marketing since the majority of people use a smartphone when searching for

local content.

This is an article written for igfollowers, your best instagram marketing source.

Facebook has a user base that has grown beyond 1 billion people. What it has lacked,

however, is the type of passionate community that embraces the visual aspect of

communication and has propelled applications like Pinterest and Instagram to the

forefront of social media marketing.

Photo sharing fits perfectly with the visual aspect of sharing interests and ideas. As

such, it is a powerful method that you can use to engage people and motivate them to

actively help in marketing your products or services. This they can do by sharing your

photos with their friends on different social media sites.

To showcase your photos to as wide an audience as possible, you want to connect

your Instagram account to a selection of social media sites. You can then use your

mobile phone or a web browser to post our photos to these sites.

To illustrate how you can embed a marketing message with your photos, we will look

at a few examples.

However, before we do this, let’s look at what type of photos you can create and

utilize in combination with social media marketing. Here are some ideas of the type of

photos you can take and share.

Define Your Marketing Plan

You need to define how photo sharing fits into your overall social media strategy.

Here are some considerations that you need to address and incorporate into your

overall strategy.

Define how you will integrate your Instagram strategy with other social media

channels. To which particular social media sites will you post your pictures?

Define how you can best tag and label your photos and how you can best use

hashtags to build more views.

Establish and maintain a consistent posting frequency in order to grow your

following.

The photos you post must be of a consistent, high quality.

Determine if you want your clients to upload their photos to your account and,

if so, how you can monitor their quality.

Determine who and in what specific manner somebody in your organization

can respond to comments made about your photos and thank visitors for their

participation.

Set clear guidelines on how not to respond to negative comments and

participate in any sort of flaming.

What Type of Photos to Share

Here are some ideas of the type of photos you may want to share.

Share your story and your clients’ story. Take people behind the scene of your

company and show photos of clients using your product or service.

Photos that depict a service session. Examples may include hair styling,

makeup sessions, spa sessions, vehicle services, delivery services, home

services and anything of this nature.

Product photos of any kind.

Workspace or studio photos.

Photos from product promotion session like fashion shows and any type of

product related trade fair.

Once you have shared these photos on social media sites, you can promote user

engagement.

Monetizing Instagram Photos

The image shown below illustrates the standard dialog you will see when you upload

a photo to Instagram.

On this screen, you can enter a comment that includes a link directly to a product or

sales page.

You can also, as an alternative, enter a comment and a Call-to-Action directly onto a

photo. To do this, use an app like InstaText which is available from the Apple

AppStore.

You have several alternatives for monetizing your Instagram photos. You can

promote:

Affiliate offers.

CPA offers.

Your own products.

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