marketing with mobile apps - a predictive modeling approach
DESCRIPTION
Originally given to a book publisher to introduce a concept I call "Pixel Mints", this presentation is a very high-level introduction to using a machine learning platform to drive customer experience through mobile apps.TRANSCRIPT
Pixel Mints
Today, We'll Talk About Apps
...And Gas Stations
Why AppsThe Next Level
How To
Points
Warning
"With Great PowerComes Great Responsibility"
Why Apps Kick-Ass(and take names)
(literally)
Does This Look Familiar?
If a company solved your screaming kids problem, would you lean towards buying their products?
Buying more 76 gas?
Mobile AppsA Marketing Ecosystem
Lead GenerationIntelligence Gathering
Offer Delivery
Lead Generation
"Many a small thing has been made large by the right kind of advertising."
--Mark Twain
Opt-In Landing PageTool to Gather Information
About Prospects
Mobile AppPerpetual Opt-In Page
(endlessly adding value and gathering information)
See Opt-In Connect Revenue
SubmitGoogle Consume
InstallApp Store Play
Opt-In Page
Mobile App
Intelligence Gathering
"The aim of marketing is to make selling superfluous."
--Peter Drucker
Where you areDo you have kids
How often you driveHow stressed you are drivingHow often you're pulled over
And, When
What Can They Learn?
Offer Delivery
"Always enter the conversation already
taking place in the customer’s mind."--Robert Collier
● Texts● Notifications● Splash Screens● In-App
Don't Look Like an Ad
Recap
multiple delivery options
360° view of prospect(where, what, when)
The Next Level(now the fun begins)
Reminder
Respect User Privacy
Always disclose any information you capture
Get Laser-Focused
Need a specific piece of information from your
prospects?
App #1
Data
App #2
Option A:Create a new app to gather it
Option B:Gamify an
existing app to motivate
prospects to provide the
info
Simple gamification can help motivate users to complete tasks...
Go Big
Want to instantly customize your app to fit
current events?
App
DataCMS
Use a Content Management System(remotely control the app)
Think: Wordpress for Apps
Go Really Big
Want to give each of your users an app experience that's uniquely ideal for
them?
App
AI
DataCMS
Use an AI to control the CMS
(create the perfect buying scenario for
each unique user, based on past
behaviors)
Imagine sending a uniquely ideal sales letter to each
prospect,at the exact moment they
need your product(create synchronicity)
Why This Rocks
Think: David Ogilvy for Apps
Or more accurately...
a David Ogilvy for each one of your app users
How To Do It(its easier than you think)
App
AI
DataCMS
Google Prediction API
Google Analytics
HTML5
Web Server
Personalized experience is on the move...
Recap
gamfication = deep insightcms = remote control
ai = ideal buy experience
The End