marketing with pinterest
DESCRIPTION
Marketing with Pinterest. Slides from a presentation given at the NC PRSA meeting. Board ideas for PR firms and some for their clients. Focus on business accounts.TRANSCRIPT
Marketing with Pinterest
Karen Tiedewww.red-tuxedo.com
VS
copyright Karen Tiede
copyright Karen Tiede
copyright Karen Tiede
copyright Karen Tiede
Copywriting
Art / Taste / Style
Curiosity & Imagination
Copyright ©
SEO / #hashtags
Internet Marketing
copyright Karen Tiede
copyright Karen Tiede
http://business.pinterest.com/copyright Karen Tiede
*/homeremedyhq
*15 characters
copyright Karen Tiede
*/realtordotcom
*/realtordotcom
business.pinterest.com/promoting-pins/
copyright Karen Tiede
Design Boards to AttractClients
Board Ideas for PR Firms
•Employees•City Info•State Info•Clients•Awards•How Tos
•DIY PR•Humor •Business books•Business images
•Office space
What Your Ideal Client Wants / Does / Cares About / Aspires to
Board Ideas for Client Accounts
•Advertiser categories in trade magazines.
•TOC in trade magazine—regular features
are board topics
•“Orthogonal parameters:” each is a board
topic
Cary Living Magazine
• Galleries & upscale shopping
• Dentists• Restaurants• Doctors• “Top 10” lists (BBQ,
umbrella drinks)• Resale• Shoe stores
• Lazy Daze• Public art around Cary• Art Walk stops• Farmers’ Markets• Collections• Schools• Places to walk dogs,
run, etc.
copyright Karen Tiede
How Many Boards?
*TMFT*
copyright Karen Tiede
Using
• http://about.pinterest.com/goodies/
• Pin images from websites; esp. YOURS• Repin images from within Pinterest• Upload images from a camera
copyright Karen Tiede
Pin from YOUR Website
Mix It Up
No pins from builder site
Pin “Inside” Info
From Curalate: the-perfect-pinterest-pin-how-to-optimize-your-images-for-
maximum-engagement-on-pinterest
Search on “Curalate perfect pin”copyright Karen Tiede
Tall vs.wide
copyright Karen Tiede
Tall vs.wide
copyright Karen Tiede
copyright Karen Tiede
Link Your Website• Add Pinterest to social media icon plugins• Send web traffic to your Pinterest Account:
• Encourage visitors to pin your images to their account:
copyright Karen Tiede
Add Pinterest to Social Iconscopyright Karen Tiede
Mt. Pleasant #realestate
#hashtags #help
Test Website
Stage Your
Account
Corcoran Group
Image Captions & Alt Tags
copyright Karen Tiede
Image Captions & Alt Tags
copyright Karen Tiede
Image Captions & Alt Tags
copyright Karen Tiede
Image Captions & Alt Tags
copyright Karen Tiede
analytics
Attract Followers
• Follow
• Repin
• Comment
• Group boards – by office ?
• Invite followers
• Link FB to Pinterest
• Send pins to FB
•Pin from original sources
•Give “traffic” credit with URLs
•Google image search to trace source
•You own copyright images you create
•Negotiate Pinterest with professionals
•“Public domain” means “the owner has been dead for 70 years”
•Pin from sites with the “Pin it” button
copyright Karen Tiede
Quozio.com
REALTORS
• Neighborhoods / subdivisions
• Schools• Landscapers• Facilities—wedding &
party spaces• Golf• Local events• HDCP accessibility
• News sources• Restores / thrift• Hardware stores• Services (gas, cable…)• Libraries• Floor plans• Realtors’ stories
• Follow Corcoran Groupcopyright Karen Tiede
Senior Market
• Facilities• Amenities• Home care ideas• Agencies• Staff bios, interviews• Staff favorites• Tools & solutions
• Scam alerts• Offbeat and fun—
giant chickens, belted animals
copyright Karen Tiede
Beach / Vacation / Destination
• What do your visitors want to know?
• Properties• Amenities• Nearby attractions• Rainy day fun• Shopping / antiques • Discount shopping
• Services• Restaurants• Festivals• Health care• Quilt shops / hobbies
copyright Karen Tiede