marketing with pinterest

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Marketing with Pinterest Karen Tiede www.red-tuxedo.com

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Marketing with Pinterest. Slides from a presentation given at the NC PRSA meeting. Board ideas for PR firms and some for their clients. Focus on business accounts.

TRANSCRIPT

Page 1: Marketing with Pinterest

Marketing with Pinterest

Karen Tiedewww.red-tuxedo.com

Page 2: Marketing with Pinterest

VS

copyright Karen Tiede

Page 3: Marketing with Pinterest

copyright Karen Tiede

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copyright Karen Tiede

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copyright Karen Tiede

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Copywriting

Art / Taste / Style

Curiosity & Imagination

Copyright ©

SEO / #hashtags

Internet Marketing

copyright Karen Tiede

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copyright Karen Tiede

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http://business.pinterest.com/copyright Karen Tiede

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*/homeremedyhq

*15 characters

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copyright Karen Tiede

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*/realtordotcom

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*/realtordotcom

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copyright Karen Tiede

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Design Boards to AttractClients

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Board Ideas for PR Firms

•Employees•City Info•State Info•Clients•Awards•How Tos

•DIY PR•Humor •Business books•Business images

•Office space

What Your Ideal Client Wants / Does / Cares About / Aspires to

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Board Ideas for Client Accounts

•Advertiser categories in trade magazines.

•TOC in trade magazine—regular features

are board topics

•“Orthogonal parameters:” each is a board

topic

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Cary Living Magazine

• Galleries & upscale shopping

• Dentists• Restaurants• Doctors• “Top 10” lists (BBQ,

umbrella drinks)• Resale• Shoe stores

• Lazy Daze• Public art around Cary• Art Walk stops• Farmers’ Markets• Collections• Schools• Places to walk dogs,

run, etc.

copyright Karen Tiede

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How Many Boards?

*TMFT*

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copyright Karen Tiede

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Using

• http://about.pinterest.com/goodies/

• Pin images from websites; esp. YOURS• Repin images from within Pinterest• Upload images from a camera

copyright Karen Tiede

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Pin from YOUR Website

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Mix It Up

No pins from builder site

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Pin “Inside” Info

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From Curalate: the-perfect-pinterest-pin-how-to-optimize-your-images-for-

maximum-engagement-on-pinterest

Search on “Curalate perfect pin”copyright Karen Tiede

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Tall vs.wide

copyright Karen Tiede

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Tall vs.wide

copyright Karen Tiede

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copyright Karen Tiede

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Link Your Website• Add Pinterest to social media icon plugins• Send web traffic to your Pinterest Account:

• Encourage visitors to pin your images to their account:

copyright Karen Tiede

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Add Pinterest to Social Iconscopyright Karen Tiede

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Mt. Pleasant #realestate

#hashtags #help

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Test Website

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Stage Your

Account

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Corcoran Group

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Image Captions & Alt Tags

copyright Karen Tiede

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Image Captions & Alt Tags

copyright Karen Tiede

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Image Captions & Alt Tags

copyright Karen Tiede

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Image Captions & Alt Tags

copyright Karen Tiede

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analytics

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Attract Followers

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• Follow

• Repin

• Comment

• Group boards – by office ?

• Invite followers

• Link FB to Pinterest

• Send pins to FB

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•Pin from original sources

•Give “traffic” credit with URLs

•Google image search to trace source

•You own copyright images you create

•Negotiate Pinterest with professionals

•“Public domain” means “the owner has been dead for 70 years”

•Pin from sites with the “Pin it” button

copyright Karen Tiede

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Quozio.com

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REALTORS

• Neighborhoods / subdivisions

• Schools• Landscapers• Facilities—wedding &

party spaces• Golf• Local events• HDCP accessibility

• News sources• Restores / thrift• Hardware stores• Services (gas, cable…)• Libraries• Floor plans• Realtors’ stories

• Follow Corcoran Groupcopyright Karen Tiede

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Senior Market

• Facilities• Amenities• Home care ideas• Agencies• Staff bios, interviews• Staff favorites• Tools & solutions

• Scam alerts• Offbeat and fun—

giant chickens, belted animals

copyright Karen Tiede

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Beach / Vacation / Destination

• What do your visitors want to know?

• Properties• Amenities• Nearby attractions• Rainy day fun• Shopping / antiques • Discount shopping

• Services• Restaurants• Festivals• Health care• Quilt shops / hobbies

copyright Karen Tiede