marketing workforce center services
DESCRIPTION
Marketing Workforce Center Services. Aron Diaz Business Outreach Representative Colorado Workforce Development Council. The Colorado Workforce Development Council. WDC mission and the Workforce Investment Act 1998 4 Committees of the CWDC State Workforce Investment Systems - PowerPoint PPT PresentationTRANSCRIPT
Marketing Workforce Center Services
Aron DiazBusiness Outreach Representative
Colorado Workforce Development Council
The Colorado Workforce Development Council
• WDC mission and the Workforce Investment Act 1998 – 4 Committees of the CWDC
• State Workforce Investment Systems• Skills Development and Partnership• State Youth Council• Business Outreach and Marketing
Statewide Marketing Initiative
• BOAM Committee Objectives– Create and implement a statewide
marketing plan that increases the awareness of business and individuals that there is a new workforce system.
– Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale.
Purpose of the Marketing Initiative
• Raise Brand Awareness • Increase Market Saturation • Develop a systematic approach with
measurements • Create a “self-sustaining” program
for workforce centers
Building a Strategic System
• What is Marketing• SWOT Analysis • Commissioned a Marketing Task
Force • Marketing Training • Baseline analysis
Statewide Campaign
• September to be proclaimed Workforce Development Month
• Use of Standard Logo• Best Practices
– Taskforce– E-Mail Blasts
Example of Local Efforts - Denver Metro
• Collaborative effort between the Denver region
• Small Business Symposium as a regional initiative
• Cause-related marketing and Channel 9
• Partnering with CDLE
Ongoing Support and Capacity Building
• Hired marketing consultant • Continued assessment of strategic
efforts at WDC level • Continued training and support of
regional marketing efforts • Field support to local Workforce
Boards
Ongoing Support and Capacity Building- continued
• Continued training of local staff and managers
• Money to local boards• Individual assistance for each region
to build a strong brand identity in their respective areas
Marketing a Win/Win
• Businesses– Improved customer service – Improved communications – Better referrals – Knowledge of services provided – Bigger bang for their tax dollars
Marketing a Win/Win
• Workforce Centers– Increased support– Save money! – More professional and market driven
image– Link statewide efforts – Employers recognize the workforce
system
Contact Information
ARON DIAZBusiness Outreach RepresentativeColorado Workforce Development
Council(303) 866-3719