marketing y emociones
TRANSCRIPT
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Marketing y emociones: experiencias turísticas singulares
y entornos innovadores
Francisco Torreblanca
Director de Sinaia Marketing – Docente de Postgrado en Marketing
DESAYUNO TEMÁTICO11 de Junio de 2014
Cámara de Comercio de Alicante - Parque Empresarial de Elche
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2 factores clave: cliente interno y cliente externo
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7|ELCHE SMART CITY
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8|ELCHE SMART CITY
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#sentidodepertenencia
#sueñosocial
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10|ELCHE SMART CITY
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Si una #marca no #marca, no es una #marca
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Si una #marca #emociona, entonces #funciona
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Ejemplos capaces de generar o captar emociones
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#reordenación
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24|ELCHE SMART CITY
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25|ELCHE SMART CITY
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#co-creación
#inteligencia #colectiva
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#unicidad
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Gracias por estar #aquí y #ahora
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DESAYUNO TEMÁTICOCámara de Comercio de Alicante - Parque Empresarial de Elche11 de Junio de 2014www.elchesmartcity.org - @ElcheSmartCity
Proyecto financiado por: