marketing your business with data, rather than feelings
DESCRIPTION
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.TRANSCRIPT
Marketing Your
Business with Data,
Rather than Feelings Ashley, Shannon, Bhavik, jt
Questions?
#DataNotFeelings
About Us
James Thompson • Affiliate, 10 Years
• Programmer, 20 Years
• Founder of Daft Labs
Bhavik Modi • Six Sigma Black Belt, 8 Years
• Affiliate, 3 Years
• Runs Inkdatabase.com
Shannon Vogel • Social Media Strategist, 7 Years
• Owner of The Be - Scene
Ashley Coombe • Social Media Strategist, 7 Years
• All Inclusive Marketing
• DoBizLo.com
on-site optimization
james thompson - @jtgraphic
Daft Labs
track shit. use math, not feelings.
have goals.
know EXACTLY what
‘conversions’ are
and why you’re
trying to get them.
brainstorm.
photos
• mood
• gender
• filters
• colors
chartreuse is the most visible color
brainstorm. words
• “words that sell”
• thesaurus.com
• whatrunswhere.com
• specific products
Genetify Roll Your Own
try stuff.
know when your statistics are relevant.
sample size is important http://www.surveysystem.com/sscalc.htm
rinse. repeat.
determine whether your
experiment was
successful.
establish another goal.
start over.
check out a recent case study.
break even
● spent $50,048
● profited $10,252
check out a recent case study.
break even
● broke even week 12
● lost $9,899 before I
made anything back
check out a recent case study.
break even
● no profit for 20 weeks
● lost $9,899 before I
made anything back
investment recouped
check out a recent case study.
break even
● started at $308.80
● currently $70.97
● expect to make
~$72,000 over the
next 24 weeks
investment recouped
process improvement
bhavik modi - @bhavik_modi
Six Sigma Black Belt
• Disciplined, data-driven approach and methodology for
eliminating defects in any process – from manufacturing
to transactional and from product to service.
• Reducing variation in your process so its repeatable &
reliable
• Defects?
• Why is Data important?
DMAIC process
Define
• Define and refine the
problem or focus area
• Measurable Attributes
Why are these
outside the
norm?
Measure the Data and observe Trends
Measure & Analyze
Analyze
Use structured methodologies to understand
the Root Cause of the issues
Examples:
• Fault Tree
• 5 Why’s
• Fishbone Diagram
• Apollo Root Cause
Improve & Control
Implement systemic fixes to ensure
improvements are sustained.
data on facebook
shannon vogel - @thebescene
The Be Scene
Use Your Insights
Dates and Days - Impressions
Dates and Days - Sharing
However…
Constant Inspiration
Great content is not enough…
Constantly Reevaluate
cultivating the perfect
message
ashley coombe - @AshleyBCoombe
DoBizLo.com
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Cultivate your perfect message.
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without
Test Your Ads
•Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without
Tools
• Sprout Social
• Hootsuite
• Shariest
• Facebook Insights
Questions?
#DataNotFeelings