marketing your childminding business ebook€¦ · five steps to marketing success step 1: first...

www.thechildmindingcafe.co.uk

© The Childminding Café, a trading name of The Resource Reserve ltd 2013 1

Our guide to successfully marketing your Childminding business

Marketing your Childminding Business



Table of Contents

WELCOME TO OUR “MARKETING YOUR CHILDMINDING BUSINESS” EBOOK ............. 3

INTRODUCTION ..................................................................................................................................... 3

STEP 1: THE SEVEN MUST‐KNOWS OF YOUR CHILDMINDING MARKETPLACE .......... 5

MUST‐KNOW 1: THE LEVEL OF DEMAND FOR CHILDMINDERS ........................................................... 5

MUST‐KNOW 2: CUSTOMER NEEDS ..................................................................................................... 6

MUST‐KNOW 3: HOW MUCH CUSTOMERS WILL PAY .......................................................................... 6

MUST‐KNOW 4: HOW CUSTOMERS WANT TO PAY ............................................................................. 7

MUST‐KNOW 5: WHAT YOUR COMPETITION IS OFFERING ................................................................ 7

MUST‐KNOW 6: WHO CAN HELP YOU ................................................................................................. 7

MUST‐KNOW 7: YOU DON'T NEED TO BE SHERLOCK HOLMES! ......................................................... 7

STEP 2: UNDERSTAND WHAT YOU WANT TO ACHIEVE ..................................................... 8

WHY IT HELPS TO KNOW WHAT YOU WANT ....................................................................................... 8

WORKING OUT WHAT YOU WANT ........................................................................................................ 9

STEP 3: DEVELOP YOUR MARKETING STRATEGY .............................................................. 10

PUTTING THE TWO TOGETHER .......................................................................................................... 10

STEP 4: DEVELOP YOUR MARKETING MIX ........................................................................... 11

YOUR CHILDMINDING PRODUCT/SERVICE ........................................................................................ 12

YOUR PRICE AND OTHER FINANCIAL MATTERS ................................................................................ 14

PROMOTING YOUR CHILDMINDING BUSINESS ................................................................................... 19

10 GREAT WAYS TO PROMOTE YOUR CHILDMINDING BUSINESS ...................................................... 21

STEP 5: ENJOY YOUR SUCCESSFUL CHILDMINDING BUSINESS ....................................... 23

SOURCES ........................................................................................................................................... 24



Welcome to our “Marketing your Childminding Business” eBook

Introduction

Congratulations, you have passed your Ofsted initial inspection, have baby‐proofed the

house and are officially a registered childminder...but now what? You may be lucky

enough to have a waiting list of parents but perhaps (like I was) you are waiting for the

phone to ring. Whether you have just started out, or have minded for some time, it is

worth reviewing how you could market your business better. This is not just about

advertising but rather going through a five step marketing process, similar (but

simpler!) to ones that many major companies go through.

Five steps to marketing success

Step 1: First understand your marketplace (your potential customers and what they are

looking for, other childcare options in the area, etc.)

Step 2: Take a moment to understand what you want to achieve from childminding.

Step 3: Once you understand the first two steps you can form your own marketing

strategy (what you are going to offer and who you are aiming it at).

Step 4: Now you can get on with the fun bit of developing your 4 P's marketing mix

(Product, Price, Place & Promotion), giving you the best chance of creating a successful



childminding business.

Step 5: Enjoy your successful childminding business, but don't stop your marketing,

regularly go through the process again to be sure that you are providing what you and

parents & carers want.

We now take each step in turn to help you understand how you can use it to help your

business.

The inspiration for this eBook comes from both experience marketing my childminding

business and from knowledge learned on the marketing modules of my masters degree.

Don't worry though; we won't get all textbook on you! We will look at practical

examples and will link to resources that we have developed for you to use in your

business.



Step 1: The seven must‐knows of your Childminding marketplace

Like almost any other business, a childminder will be most successful if she1 offers a

service that her customers (parents & carers) want and can't already get. For example

there may be little point offering wrap‐around care if the local primary school already

runs successful before & after school clubs.

We will now look at 7 'must‐knows' of a childminder's marketplace and give tips on how

to build your understanding of each of these 'must‐knows'.

Must‐know 1: The level of demand for childminders

It would be great if your phone starts ringing as soon as you

become a registered childminder, however even with great

marketing this is unlikely to happen if there just isn't enough

parents/carers looking for childcare. A first step (even before

going through the registration process) should be to find out if

there is a demand for childminders in your area.

Tips for finding out demand:

1. Call you local authority; they are required to keep a record of potential shortage of childcare in the area.

2. Ask other local childminders ‐ do they have to turn parents away due to lack of space?

3. Ask your local primary schools whether parents ask them for details of childminders offering wrap‐around care.

4. Ask your friends who use childcare ‐ was it easy for them to find suitable childcare for their children?

5. Go onto your local childcare message board and read the posts, or even post your own message asking people what they think.

1 In this eBook we refer to Childminders as ‘she’, this is for ease of reading – we appreciate that there are male childminders too!

2 (Note ‐ The Daycare Trust gives figures for 25 hours of care and we have divided each



Must‐know 2: Customer needs

So you have established that there is a local demand for childminders. The next 'must‐

know' is to understand what childminding services are needed by parents.

Types of childminding service parents may be seeking

1. Full‐time care for their baby.

2. Afternoon care for their child who attends pre‐school every morning

3. Wrap‐around care for their primary school children, including drop‐off and pick‐up at the local school.

4. Holiday care for their school age children.

5. Flexibility due to shift work at the local hospital.

6. Inclusive practices for their child with special needs.

7. An emphasis on a certain culture and home language.

8. Overnight care as the parent(s) works night shifts.

9. A childminder who will take their child to many organised play‐groups to keep them entertained.

You could look for this information in the same way as you discovered levels of

customer demand and by looking at the local area. Obviously every parents' needs are

unique, however in your area there may be a stronger need for a certain type of service.

For example if there is a factory or hospital close to you, there could be a greater need

for a childminder that can offer flexibility of hours and times. If there is no local school

close‐by, there may not be a demand for wrap‐around care and school pick‐ups.

Must‐know 3: How much customers will pay

Let's be honest, although you may love looking after children, childminding is your

business and you need to generate a reasonable income. In Step 4 we will discuss the

price that you could charge, however that price will be influenced by the local 'going‐



rate'. If the local economy is struggling and all other childminders are charging £3 per

hour, it will be difficult to attract parents if you charge £5 per hour, no matter what

quality of service you offer.

Must‐know 4: How customers want to pay

There are a variety of ways that parents may want to pay you. It is possible for parents

to pay for childcare through, for example, using their state funded 15 hours of free

childcare a week, or through employer childcare vouchers. In addition the likely total fee

may be needed to be known up‐front to help them claim for the childcare element of

their working tax credit.

Must‐know 5: What your competition is offering

Parents will no doubt have a choice between childcare options if not between

childminders. You need to understand what is on offer so that you ensure that you are

competitive. Take a look at the websites of local nurseries, speak to other childminders

(but be honest with them about why you are asking) find out what the local schools

offer.

Must‐know 6: Who can help you

You are not alone. Your local authority can be a great source of support and local

knowledge. Additionally childminders often have their own childminding networks,

either physically or through social networking sites such as closed sites on Facebook.

Must‐know 7: You don't need to be Sherlock Holmes!

Does this all sound a bit daunting? It really doesn't have to be. Most likely you already

know a lot about your local community. Talk to friends who use childcare, have a look

on the websites of other childcare providers and take a few minutes to think about the

needs of the local workforce. By doing this, and following the suggestions in the 'must‐

haves' above, you will get a good grasp of your childminding marketplace.



Step 2: Understand what you want to achieve

People become childminders for a variety of reasons. It is good to have a clear

understanding of what you want to achieve before you agree to care for the child of the

first parent that asks. Have a look at the image below, do any of the nine 'wants' match

what you want to achieve from childminding?

Why it helps to know what you want

By understanding what you want to achieve in childminding, you can work out a

marketing plan to attract parents that are a good fit. This isn't the only advantage: it is

easy to fall into the awkward position of agreeing to care for a child that is not a good fit

business wise. If this happens you will either have to go with it or give the parents notice

once you realise that it is not working for you. If you understand what you want to

achieve from the beginning, and if you are willing and able to hold out for the right fit,

your changes of finding long‐term, successful childminding relationships are vastly

improved.

You may just need to bring in an income as soon as possible. If so you may agree to care

for a child that doesn't offer a good business fit but be honest with the parent / carer



that this could be just a short term arrangement. This might be the case, for example, if

the parent needs flexibility over days and hours due to working a rota. In the short term

it might be okay for you to use one of your under 5 places in this way but in the longer

term you might want to maximise the space by attracting a full time child.

If you want to maximise your income, you may want to only accept under 5's who

require a full time place plus offer before & after school and holiday care.

Working out what you want

If you are struggling to work out what you want to achieve think about the

responsibilities that you have. If you have a school age child you might only be able to

offer drop‐offs and pick‐ups from the school your child goes to. If you have a young child

of your own, perhaps you want to look after another young child, both so that your child

has company and so that you don't

need to start the school runs years

before you have to!

Talk to your partner and your

children. What views do they have

about you childminding? For

example they may prefer it if you

didn't offer over‐night care.

It is important to note though that you can achieve multiple 'wants'. For example you

may want to maximise your income by having your quota of under 5's and also care for

older school‐age children (so long as your Ofsted registration allows this). If you want to

take a few holidays a year by being organised and letting parents know up to a year

ahead, you could take time off but also offer some school holiday care.



Step 3: Develop your marketing strategy

This really isn't complicated ‐ it is just about deciding what you are going to offer and

who you are aiming at. In this step we bring together the two previous steps.

Putting the two together

Compare what you want from childminding with the

type and level of demand in your area. Is there a match?

Yes ‐ there is a reasonable match

Great, if this is the case it shouldn't be too difficult to

find parents or carers who are looking for the type of

childcare you want to provide. You know what type of

childcare you want to offer and know that there are parents or carers looking for this

type of childcare.

If you are lucky to have a match ensure your local authority has your details, do a bit of

basic advertising, set a realistic price and soon you should see interest from parents.

Tip ‐ Don't accept the first childcare opportunity that comes along if it doesn't suit you.

By being patient for just a short time and doing a bit of marketing, you should soon

attract a good match (does this sound like internet dating!).

No ‐ there seems little demand for what I want to offer?

Don't worry, unless your requirements differ strongly from demand, you should still get

interest. You need to decide however whether you can compromise on what you want

and therefore offer something local parents are looking for.

If you don't want to compromise it doesn't mean that you can't have a successful

childminding business: You might just have to be patient. You will improve your chances

if you have your product, price, place and promotion correct. These are the four

elements of the marketing mix that we now move on to.



Step 4: Develop your Marketing mix

We now move on to developing your marketing mix. Confused? Let's have a recap using

the diagram from the diagram in the introduction.

So by this point you have worked out what you want to sell (the type of childminding

you want to offer) and you know that there are parents or carers in your area that are

looking for this type of childcare.

Now it’s time to develop your marketing mix. You may have heard of the Marketing mix

before as it is used in marketing talk worldwide. If you haven't heard of it before, don't

worry it isn't complicated. The idea is that to get customers to buy what you are selling

you need to determine four things: You need to consider exactly what your product is;

what price you are going to charge; how you promote the fact your customers know

your product exists; and finally how you will get your product to the place of your

customer. The fourth point 'Place' isn't too relevant to childminding (it is more for

physical products like how to get a mars bar into the hands of customers) so we don’t

include it in this eBook. The other three P's are all important though and we now go

through each one at a time.



Your childminding product/service

Obviously parents & carers will be paying for you to look after their child for a number

of hours over a period of time. However there is more to your childminding product

than just this. In no particular order, your product menu may include:

1. Your hours & days ‐ Consider days and hours you want to work, plus the amount of

time you will take off for holidays.

2. Ages & school runs‐ What age children will you look after? If you will look after

school age children, which schools will you travel to for drop‐offs & pick‐ups?

3. Networks ‐ Do you want to become part of a wider childminding network? If so

speak to your local authority childcare development officer.

4. Assistants ‐ It may be slightly premature but it is worth also considering whether

you want to hire an assistant.

5. Policies and procedures ‐ There are some policies and procedures that you must

have (whether written or otherwise),

and others that are very useful and

welcomed by parents and carers. The

Childminding Café has many policies

and procedures that you can adapt

for your childminding setting.

6. Paperwork ‐ Besides written policies

and procedures, there is a lot more

paperwork that you'll need to run

your childminding business. This

includes, child record forms,

attendance records, planning

documents and much more. Take a

look at all our Resources pages.

7. Observation, assessment &

planning ‐ This is a core part of the

EYFS. You need to develop a plan for

completing and recording your observations, assessments and plans for each child

within the EYFS age. Our EYFS documents can help.

8. Regular outings‐ It is good to find out about outings that you can add to a regular



timetable. As well as giving some structure to your time (do you really want to

spend all day at home?), parents will be attracted by knowing their children will

engage in enjoyable activities that will encourage effective learning.

9. Brand ‐ By having a distinctive brand prospective parents and carers are more

likely to remember you. Additionally, having a brand that reflects the type of

product or service you offer enables you to get across the type of childminding

setting you offer without having to say it all the time. More on this in our 'Promotion'

blog.

10. Strive for outstanding ‐ All childminders need to reach a certain level to sustain

their Ofsted registration. However some childminders actively work to gain a 'Good'

or 'Outstanding' Ofsted grade. You need to decide whether you aspire to reach these

higher grades. Not only as it may help the promotion of your business, but also

because by doing so you could provide a better service for the children in your care.

For various reasons some childminders choose not to strive for outstanding, it is up

to you.

All these points make up your Product and should be considered along with anything

that is unique to you and your setting. By considering these points you are in a better

position to work out the price you want to charge and to promote your business. Also

and importantly, by going through this process you will be able to run your business

with more clarity and professionalism and be able to spend more time engaging with the

children in your care.



Your Price and other financial matters

We now move on to the Price element of your marketing mix. This is all about how much

you charge for childminding, exactly what you charge for, and how parents/carers can

pay for the childcare.

What price am I going to charge?

Most childminders have an hourly rate that they charge. These rates vary across the

country. According to The Daycare Trust the average hourly rate (based on 25 hours of

care a week for a child under 2 years old) that a childminder in England charges is £3.70.

This compares with £4.08 for an hour of care in a nursery. The average hourly rate

charged by childminders differs widely across the country. Childminders in East

Midlands charge an average rate of £3.17 per hour whilst those in London charge £2

more at an average of £5.18 per hour.

The chart below show average hourly fees charged based on 25 hours of care a week for

a child under 2. Data is from The Daycare Trust's Childcare costs survey 20122.

2 (Note ‐ The Daycare Trust gives figures for 25 hours of care and we have divided each of these figures by 25 to get the rate per hour)



So this data shows that the average hourly rate charged varies widely between regions.

However even within regions it is likely that there’s a wide variation between the rate

that different childminders charge.

To identify what might be a good hourly rate for you to charge, first see what other

childminders in your area are charging (maybe on netmums.com or your local authority

website). Look to see if ones charging higher rates have good reasons for doing so and

for all childminders look to see how many vacancies they have. Next get an idea of what

you would be willing to work for. You may want to build up your numbers quickly and

so only charge £3/hour (for example) but even with 2 children you would be working

for less than the minimum wage. You

may decide that it is worth it as you

can also care for your own child and

so save on your childcare costs but it

is something to consider.

Also consider the difficulties that

raising your rates might cause. Many

parents might accept a slight raise in

childcare fees after a year but not

after just a few months. Also any

annual increase needs to be in

proportion, it would be difficult for a

parent to swallow the 33% increase from £3 to £4 per hour for example. Therefore the

rate you offer at the beginning of the relationship really needs to be kept for the first

year and then only increased in small increments, so don't go too low at the start.

So far we have just discussed hourly rates, however in reality many childminders offer a

full‐day rate that works out as a slight discount. For example the hourly rate might be

£3.50 but the childminder might have a daily rate of £32 for 8am ‐ 6pm (so a £3 saving

for the parent over the 10 hours).

Finally you may charge different amounts for different types of care. For example you



may care for a child for only an hour before and an hour after school but may decide to

have a standard wrap‐around care rate of £10. This might compensate for the time it

takes you to get to school and for not being able to care for other children at this time

that might stay with you for longer periods.

What you charge for

Price is more than what you charge per hour or per day. Other areas to consider are:

1. Holidays ‐ Both yours and the child's. In my experience most (but not all)

childminders don’t charge if

they are unable to care for a

child due to them being on

holiday. To me this seems

fair, although I have noted

that many nurseries charge

for times that they are not

open (over Christmas and

bank holidays). But what

about if the child is on

holiday? This is really for you to decide. As a childminder I charged 50% fee if the child

was on holiday unless I was able to fill their space temporarily. Some childminders

charge nothing, whilst some others charge the full rate.

2. Sickness ‐ Similar considerations to holidays need to be made for sickness. Will you

charge the parent / carer if you do not care for the child if he/she is unwell and so can't

be cared for by you? I think it would be hard to justify charging the parent / carer if you

can't care for a child because you are ill. If it happens often they might look for

alternative childcare!

3. Meals ‐ If you are providing meals for children, you want to ensure you at least cover

the costs of the food. Some childminders include this is the daily rate but I charged

separately. This was because some parents wanted me to provide food and others either



provided their own baby food or, for older children, were happy for their children to

wait until they got home. I charged 50p for lunch (although some children definitely ate

more than 50p in petits filous!) and £1 for tea. I also provided snacks but didn't charge

extra for these.

4. Deposit ‐ Will you charge a deposit when a parent / carer books a place for their child

in your setting? It may be that the parent wants to book a place for their child months

ahead, when they plan to go back to work after maternity leave. In that situation it might

be sensible to charge a deposit. The deposit could then go towards the first months

invoice or be kept (if that is what had been agreed) if the parent changes their mind. Our

retainer agreement can help with this.

Remember to give a record of what you charge to the parent / carer in all these

situations. Ideally also include it in your contract with them.

How you charge

Many childminders invoice parents/carers monthly. Some invoice at the end of the

month when they know the exact amount owed, others require payment prior to the

month based on expected

hours. This is then reconciled

to actual hours in the next

invoice. For example if you

expect to look after a child for

20 days at £40 per day you

could invoice the parents at

the beginning of the month for

£800, then if you actually only cared for the child for 18 days (perhaps you were ill for 2

days), you would reduce the next invoice by the difference, in this example by £80.

Unfortunately in today's economic climate, it is not unheard of for parents not to pay for

childcare. For this reason you need to consider whether you would feel happier taking

payment prior to the start of each month.



How you accept payment

There are a number of ways parents / carers can pay you other than by just giving you

cash or a cheque:

1. Direct debit ‐ This can be easily set‐up by the parent/carer through their bank so

long as they have your bank account number and sort code.

2. Direct into your account ‐ This might be a better option if the amount differs each

month. Again this is easy to do so long as they have your bank account number and sort

code.

3. Through employer childcare vouchers ‐ Many large employers offer their

employees the ability to pay for some of their childcare through their pre‐tax pay. In

general terms the parent will agree to some of their salary being paid (prior to tax being

taken off) to a company that specialises in childcare vouchers. You then sign up with the

childcare voucher company and they pay the amount the parent paid directly to you.

You really need to go with whatever voucher company the parents employer has a

contract with. It sounds a little complicated but once set‐up it is very simple and can

really help to save the parent some money.

4. Via 3 ‐ 4 year olds free entitlement ‐ You may well be aware that in England 3 ‐ 4

year olds are entitled to 15 hours of free childcare over 38 weeks a year. Contact your

local childcare development worker to find out if you could offer this.

Most of these options require you to have a bank account. Having a separate business

bank account may be the easiest way to keep a track of payments.



Promoting your childminding business

'Promotion' is all about making sure parents looking for childcare know about your

services and consider you a viable solution to their childcare needs. This section is in

two parts: The first part looks at creating your brand and what to include in your

promotional material to help build your brand. The second part looks at ways you can

promote yourself, both digitally and through more traditional methods.

Creating your brand

Prior to actively promoting your business it is worth taking some time to develop your

own brand. This starts with a business name, logo or colour scheme that will help

parents to remember you and to start to develop recognition of what you offer. Your

brand goes further than this though and you need to build up recognition through

consistency in a way that reflects you and your business. Your brand should reflect what

makes your childminding business unique as well as your own personality (after all

parents will need to build a relationship with you).

What's in a name?

Your brand should be a reflection of your business. There is little point having a logo of a

baby if you only offer wrap‐around care. As so many people use internet search engines

to find what they are looking for, a name with the village/town/suburb that you live and

work in has many benefits. For example a parent may type "Childminders in

Kenilworth" into Google and if you have the business name and connected website



"Kenilworth Childminding" it is more likely that the search results will include your

business and that parents will notice you.

Picture perfect

If you are going to include a photo of yourself in any promotion make sure it is an

appropriate photo (not one taken on a night out ‐ best keep it professional). If you are

already childminding ask parents if you can include photos of you working with the

children. If you haven't started caring for children, get photos taken of you in the middle

of an activity with your (or a friend's) children. Photos of happy and active children give

a positive image to potential parents.

Sell yourself

If you create your own website or advertise your business on any other website really

sell yourself. As well as including all setting information such as location, opening times,

vacancies, drop‐off locations etc let the

reader know why they should choose you

over any other childcare option. Write about

anything that is great about your business.

For example any childminding qualifications

you have, specific activities and outings you

take children on, your Ofsted inspection

grade, your experience working with children or bringing up your own children and

positive feedback from current parents. Again keep it informative and professional but

do let your personality shine through. Think 'if I was a parent looking for childcare,

what would impress me about my business?’

Be consistent

You want potential parents to understand and have confidence in what you are offering.

A good way to do this is to be consistent in your promotional messages. Use the same

business name, logo and a similar description in all promotion material. This will help

build both credibility and familiarity.



Once you have developed your brand and know what you want to say about yourself

and your business, you can start to promote your business.

10 great ways to promote your childminding business

There are many great ways that you can get information about your business to

potential parents, here we look at 10 that could be effective for you.

1. Your local authority ‐ This is one of the best and easiest ways available. Local

authorities hold lists of childcare providers in their area and often these lists are

available to the public on their websites. Even if you don't want to give out too much

personal information, you can tailor your information so that parents know about your

service, your vacancies and how to get in contact with you.

2. Inform local schools and pre‐schools ‐

Parents looking for wrap‐around care will

often ask a school whether there is any formal

provision of wrap‐around and holiday care. If

there isn't (and perhaps even if there is) they

may well be able to give the parent your

details. Of course only do this if you are willing to provide wrap‐around or holiday care

and to drop‐off and pick‐up from the particular school. Perhaps you could leave

marketing flyers with your details on with the school office for them to give out.

3. Childcare matching websites ‐ There are a number of privately run websites which

offer a matching service to parents and childcare providers.

4. Posters ‐ A traditional but effective way to promote your business locally. Pin posters

to village notice boards and ask the local shop to put one in its window.

5. Your own website ‐ Think of the last few major purchasing decisions you made, my

guess would be that you did some research on them by looking at the selling company's

website. Choosing childcare is a massive decision for most parents and so naturally they

will want to find out as much information as possible. A website is a good way of



providing this. There are quite a few website providers that offer free websites, however

most charge for hosting (usually a few £'s a month). Try googling 'Free website and

hosting' and see what comes up. Having a website however does not guarantee that

people will see it. You need to provide links from your other promotions to it and

posting a regular blog will help (perhaps promote the blog via Twitter). As mentioned

above it might be a good idea to have your website name (your url) include the area that

you live. Your website doesn't need to be fancy, have a look at other childminding

websites for inspiration.

6. Paid Google adverts – You can pay search engines to have an advert for your

business at the top of relevant searches. For example if you live in Waterlooville, you can

pay for your advert to appear at the top of all Google searches for ‘childminder in

Waterlooville’ – type ‘paid search’ or similar into Google to find out more.

7. Word of mouth ‐ This can be very powerful. Personal recommendations rank highly

so go to mums and tots groups and similar and make it known that you have set yourself

up as a childminder. Also if you are friendly with other childminders in your area, ask if

they will suggest you as an alternative if they are unable to offer a place to interested

parents. Many childminders will welcome the ability to point parents looking for care in

the direction of another childminder rather than just have to tell them 'sorry but I have

no vacancies'.

8. Netmums.com ‐ Sites such as netmums have local childcare boards where

childminders can advertise and parents can search for childcare.

9. Facebook childminding groups ‐ There are a number of childminder facebook

groups. If there is one for your local area join it and let them know you have vacancies.

In a similar way to word‐of‐mouth other childminders may recommend you.

10. Advertise in local media ‐ Again a more traditional method but one that can have

positive results. If your area has a local monthly magazine you can probably purchase

advertising space for about £20.



Step 5: Enjoy your successful childminding business

There is a lot of information in this eBook and you may want to pick and choose

elements to focus on at first. However by going through each of the steps you will

increase your chances of attracting suitable families.

But don't stop your marketing, regularly go through the process again to be sure that

you are providing what you and parents & carers want to achieve a long‐term successful

childminding business.



Sources

The Daycare trust : “Childcare Costs Survey 2012”

Department for Education: “Statutory Framework for the Early Years Foundation

Stage”. Crown copyright, 2012

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