marketing your small business online
TRANSCRIPT
Your Business: OnlineBuild it, Market it, Succeed
VQC Designs• Founded 2001 by Qui
and Vinh Chau
• Please, don’t confuse us with QVC, we don’t sell knives
VQC Designs• Founded in 2001• Offering solutions:
• Web Development • Web Design• Internet Marketing
• Social Media• Ecommerce• Application/Database
Development• Web Hosting
Two Offices: HBG & PHL
8 Employees
What are your Goals?
• Ask for Goals from Audience
Your Goals?Awareness Business Action Value
What Is Key Factor to Reach Goals?
Traffic
Users of the Internet: 300 million in North America
74% of internet users perform local searches, 43% are seeking a local merchant.
(comScore Networks)
“89% of consumers making in-store purchase; research on-line first”-(Big Research)
How to do I herd traffic to my site?
Traffic: Referral v. Direct v. Search
Referral Traffic• Social Media Management• Email Marketing• Online Advertisements• Link Building
Search Traffic • 51% On-Page
• Domain Authority• Keyword Density• Click Through/Traffic• Registration/Hosting
• Linking other key portion
(seoMoz)
Direct Traffic• Direct access of
URL (bookmarks, typing URL)
• Marketing materials• Business Cards• Email Domains• Brand Awareness
Your Site: CRUSH IT! • Setting the Stage• Building Something Great• Enticing Traffic• Growing in SERP• Tying it together
Effective Domain Name• Related to Business
• Chesapeake Crab Connection http://ordercrabs.com/
• Parking/Redirecting• Vqcdesign.com goes to vqcdesigns.com
• Consider your email address• Part of hosting plans
• Top Level Domains• .com, .biz, .org, .info, .us, .net
Where is your Site Hosted?
Choosing a Web Host5 questions to ask
• Do you have backup for data, internet connection and power?
• How many websites do you host on the server that my website will be on? Do you have server performance metrics?
• What is your uptime guarantee?
• Can I view a sample site that is hosted on the same server that my web site will be on?
• How does your customer service and technical support system work?
Design & Navigation• Retain Visitors• Engage Visitors• Reinforces Brand• Boost Search Engine Ranks• Stand Out
Design• Determines your sites overall “feel”• Template vs Custom• What does your landing page say?
Before After
Planning Site Navigation
Planning Your Navigation Structure• Visitors Path? • Simple = Better• Use Bread Crumbs• Simple Internal
Links
Developing Content
Developing Content• Scan-able Pages
• Use headlines• Bulleted Lists
• Concise Verbiage• Keywords• Action Phrases• Relevancy
User Scanning Patterns
Specific Statistics For Metrics
Boosting your web presence requires a mixture of activities.
• Plan accordingly• One step at a time• Keep good records & measurements• Always keep goals in mind!
Contact & Questions?
Adam Quinn
Marketing CoordinatorVQC Designs
@VQCdesignsFacebook: VQC Designs