MARKETING YOURSELF

 

As the world is changing, evolution and growing generations are taking a big part of the educational and economical system. The rate of university graduates is growing at a fast rate and the standard requirements for job opportunities are multiplying. All candidates on a job hunt are adversaries in a qualification competition. This is where knowing how to market yourself and to state the importance of social networking and cultural knowledge takes part.

10 Key Points to Marketing Yourself

• Get to know your interests and skills• Create a professional armed résumé according to

your skills and experiences• Dress to impress• Charm your way to the top• Be open minded• Use proper body language and be aware of its

implications• Be aware of the country’s culture• Network for contacts and references• Be prepared, relax and breath, it’s only an interview,

you are ready• Follow up and keep an update

MARKETING YOURSELF – INTRO

For any company to distinguish your qualities from the rest of the rivalry, you must, first and foremost :

• have an armed résumé that will catch their attention• show off your profile to the world by networking

Once you have succeeded at charming your way to an interview:

• personal presentation takes its ground. Dress to impress! • Be aware of your body language• globally, the values, the culture and the body language differ,

learn them!

Get to know your interests and skills

MARKETING YOURSELF

• What do you like?

• What are you good at?

• Where do you see yourself in 20 years?

Create a professional armed résumé according to your skills and experiences

MARKETING YOURSELF

•Information you need in your resume

•Choosing a format

•Adding Style

Dress to impressMARKETING YOURSELF

• Research the job you are aiming to achieve • Dress appropriately for the job • Women

• Skirt or pant suit (Blue, Gray, Brown, Black) • Neutral Colored blouse• Avoid overbearing jewelry • Low heeled shoes (Never open toed) • Keep makeup to a minimum• Have well groomed hair • Manicured nails

• Men• Well tailored suit (Navy blue, Black, Gray)• Solid colored socks• Leather shoes • Trimmed Facial Hair• Well groomed hair

Charm your way to the topMARKETING YOURSELF

• Stand out to be remembered and recognized • Use small talks to keep the listener’s attention

• Fascinate them with your charm and simplicity

Be open mindedMARKETING YOURSELF

• Be open to negative feedback and criticism to grow further.

• Be opened to different cultures and ideologies.

• You may think you know, but keep your eyes open!

“The only true wisdom is in knowing you know nothing.” ~Socrates

Use proper body language and be aware of its implications

MARKETING YOURSELF

Be aware of the following body language give-aways*: • Posture• Movement and Gestures• Eye Contact• Hands and Arm Positioning• Tone of Voice• Facial Expressions• Space

*Body language differ from culture to culture, make sure you know which culture you are speaking to!

Be aware of the country’s cultureMARKETING YOURSELF

Tips:• Get to know the language and body language• Making messages relevant and understandable• Consider that what may engage and interest you might offend another• Keep it short and simple• Small acts of kindness can demonstrate empathy and concernFun fact :•A firm handshake is not always appreciated

It will be appreciated by the german and the swiss. It will be hated by the french and the italian.The brits might just think you are a real bore!

Network for contacts and referencesMARKETING YOURSELF

• Start with an introduction Speech• Build a relationship• Distinguish yourself from others• Have your contact information

ready

Tips• Never stop looking for contacts ( each

week ) • Talk to the teachers about their areas.

(Important)• Just ask for information, you’re not there

to sell to anyone, NEVER ask for a job.• Give your business card when the

moment is opportune.

Be prepared, relax and breath, it’s only an interview, you are ready

MARKETING YOURSELF

• Be aware of your body language

• Dress in consequence

• Listen more than talk

• Be confident… but not too much!

• Answer and ask relevant questions

Follow up and keep an updateMARKETING YOURSELF

Don’t give up after the first try!

“When the world says, "Give up,"Hope whispers, "Try it one more time."~Author Unknown

ZENOMEhttp://www.zenome.com/directory/index.php?parentID=007.061.045.999ARMED RÉSUMÉhttp://www.pueblo.gsa.gov/cic_text/employ/resumes/resumes.pdfhttp://www.deakin.edu.au/current-students/assets/resources/services/careers/successful-resume.pdf

DRESS TO IMPRESShttp://tcbsolutions.net/Proper_Attire_and_etiquette_for_men_and_women.pdfhttp://www.career.unm.edu/forms/interview_dress.pdf

SOCIAL CHARM Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness, 2010. Print.

BODY LANGUAGEhttp://careervanity.com/shameless_self-promotion_tips_promote_yourself.htm/http://www.mb.com.ph/articles/231235/physical-communication-body-language

COUNTRY CULTURERapaille, Clotaire. TheCulture Code an Ingenious Way to Understand Why People around the World Buy and Live as They Do. New York:

Brodway, 2006. Print.

NETWORKINGhttp://www.luc.edu/law/career/pdfs/Handouts/Networking_Guide.pdfhttp://businessgrow.info/pdf/networking_Your_most_valuable_self-marketing_strategy.pdf

INTERVIEW PROCESShttp://career-advice.monster.ca/job-interview/interview-preparation/interview-performance-tips-canada/article.aspxhttp://www.morebusiness.com/running_your_business/businessbits/d1017017160.brc

MARKETING YOURSELF

Credits