marketing_plan for pineapple_juice
DESCRIPTION
This presentation describes how a marketing plan is designed for pineapple juice. This will really help the marketing students who want to develop a marketing plan for launching a new product like any juice that is less common in Bangladeshi Market.TRANSCRIPT
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Group Members
Md. Enamul Haque Rakib Milton Kumar Guria Rubayet Islam
Pineapple Juice
Our mission is to deliver qualitative and innovative product with outmost Integrity
Largest share of the market
Target Client
Every single group in the society
Place
Dhaka, Chittagong Sylhet Barisal Rajshahi Khulna Rangpur
Source of collection
Chittagong, Sylhet, Modhupur etc
Juice Ingredients Pineapple Water Sugar Xanthan Gum Citric Acid Vitamin A Vitamin C Sodium Benzoate Preservatives Pineapple Flavor
Product Category
Junior Juice Pack (120ml) Normal Pack(250ml) Medium Pack (500ml) Family Pack(1ltr)
Personal promotion, Sponsorship Electronic Media Print Media Social Media Online Media
Distribution
Machinery
Juice extortion machine, Pasteurizer machine, The juice mixing Machine, Bottle washing, filling, machine
Availability of raw material Less competition Partnership with BRAC & Grameen Bank Most developed Technology Low price Attractive & compatible packet
Market uncertainty Weak infrastructure Less efficient worker Political instability
Market Research
Research Findings
