marketingprofs 2009 b2b summit 2009
DESCRIPTION
Quick review of the 2009 MarketingProfs B2B Summit in Boston (spring 2009)TRANSCRIPT
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MarketingProfs B2B Forum- CONFERENCE DEBRIEF
Boston, June 8-9, 2009
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DIFFERENT TYPE OF CONFERENCE
Live Event Tweeting and Texting
Evening Tweet-ups
Celebrity Keynote Speakers
Great Food
Round Table Breakfast Sessions
Hot Seat Labs
1-on-1 Therapy Sessions
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One-on-one Therapy SessionsBlogging, Twitter, SEO, Web Usability, Email Marketing
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Hot Seat LabsSocial Media, SEO, Web Usability
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Interactive Panels1) What can Social Media Do for Your Business?
2) Email Creative Workshop
3) 50 Ideas on Marketing Smarter in a Down Economy
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Roundtable Breakfasts1) How do I use email to effectively nurture leads?
2) What are some ways to improve my online conversions?
3) Do I need an outside agency for my SEO efforts?
4) I started a corporate blog, now what?
5) Customer Loyalty – how can I gain more from my current customers?
6) How can I use Twitter for business?
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Family FeudUsability best practices explained – game show style
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Main take aways
• The great content shift (marketers > publishers)
• Marketing in the down economy (heavy emphasis on social media)
• No social media campaigns BUT social media components of marketing campaigns(integrated approach)