marketing's opportunity for influence by amy protexter - inboundphx
DESCRIPTION
Amy Protexter, VP Marketing at Insight Enterprises, presnts at InboundPHX. The importance of aligning marketing, communication and sales in an enterprise company.TRANSCRIPT
Building a community of inbound marketers in Phoenix, AZ
October 8, 2014
Amy Protexter
VP of Marketing at
Insight Enterprises,
Inc.
A Brave New World:
Marketing’s Opportunity
For Influence
A Brave New WorldMarketing’s Opportunity for Influence
Amy Protexter
VP of Marketing – Insight
Get the Right People on the Bus
Attitude is everything
Train for skills
Love their craft
Believe in the Vision
Form follows function, so make sure your human resources are optimally structured to foster the strategy, execution and collaboration required for today’s agile marketing.
Create the Right Structure
VP
Analytics Digital Strategy
Creative Services
Brand Newsroom
Align Efforts to Org Strategy* Connect the Dots
* Make it Matter
* Reverse Market to Executives and the Organization
Measure Measure Measure
Never Stop Learning* Innovate or Die
* Leverage Social Media
* Bring the Team AND the Organization Along
QuestionsThank you!