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Page 1 © 2012 Marketo, Inc. #mus12 © 2012 Marketo, Inc. Marketo Proprietary and Confidential Top 3 Advanced User Tips for Greater Conversion Janet Driscoll Miller Search Mojo May 24, 2012
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- 1. Top 3 Advanced User Tips for Greater Conversion Janet Driscoll Miller Search Mojo May 24, 2012 2012Page 1 Marketo, Inc. Marketo Proprietary and Confidential #mus12 2012 Marketo, Inc.
- 2. 1. Test Landing Pages Landing Pages inside of Marketo A|B testing available Landing Pages outside of Marketo Use Google Website Optimizer (free) Also offers multivariate testing For Ecommerce, use Google Analytics with shopping cart informationPage 2 #mus12 2012 Marketo, Inc.
- 3. Google Website OptimizerPage 3 #mus12 2012 Marketo, Inc.
- 4. Google Analytics with Pricing InfoPage 4 #mus12 2012 Marketo, Inc.
- 5. 2. Use Progressive Profiling Inside of Marketo Use the Progressive Profiling form feature Outside of Marketo Use the API Helpful for website pages, marketing library logins Inside or Outside of Marketo Use landing pages in sequences conversion pathsPage 5 #mus12 2012 Marketo, Inc.
- 6. Easy Progressive Profiling with Conversion PathsPage 6 #mus12 2012 Marketo, Inc.
- 7. Easy Progressive Profiling with Conversion PathsPage 7 #mus12 2012 Marketo, Inc.
- 8. Easy Progressive Profiling with Conversion PathsPage 8 #mus12 2012 Marketo, Inc.
- 9. Easy Progressive Profiling with Conversion PathsPage 9 #mus12 2012 Marketo, Inc.
- 10. Easy Progressive Profiling with Conversion PathsPage 10 #mus12 2012 Marketo, Inc.
- 11. 3. Harness Social DemographicsPage 11 #mus12 2012 Marketo, Inc.
- 12. Retargeting Tagging Ad targeted User lands towards on a demographic User clicks landing page on social ad Google User Responds to Offer AdWords (Fills out form) retargeting Google cookie User Does Not Retargeting added to Respond to Offer ads show to user (Doesnt fill out form) userPage 12 #mus12 2012 Marketo, Inc.
- 13. Retargeting Tagging Ad targeted Landing page, focused towards dog lovers on dog products User clicks on social ad Google Mark User Responds to Offer Retargeting ads person as (Fills out form) focused on dogs dog lover show to user User Does Not Respond to Offer (Doesnt fill out form)Page 13 #mus12 2012 Marketo, Inc.
- 14. Nurture Personas Google Retargeting User Does ads focused Not Respond on dogs to Offer show to user (Doesnt fill Person out form) marked as dog lover Nurture with dog- related emails, landing pages and messages User Responds to Offer (Fills out form)Page 14 #mus12 2012 Marketo, Inc.
- 15. Contact Janet Driscoll Miller [email protected] 800-939-5938 x101 Google+: +Janet Driscoll Miller (and +Search Mojo) Twitter: @janetdmiller (and @SearchMojo) Facebook: www.facebook.com/SearchMojoPage 15 #mus12 2012 Marketo, Inc.