marketo virtual summit 2016 - tyler lessard
TRANSCRIPT
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Tyler LessardCMO @ Vidyard@TylerLessard
Lights, Camera, Action!How Top Marketers Use Video to Boost
Engagement and Drive Demand
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Why Video is Your
Best Ally
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THE PLAY BUTTON IS THE MOSTCOMPELLING CALL TO ACTION ON THE WEB
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0BILLION
Videos are played every day on SnapchatAnother 8B+ are played every day on Facebook
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“In a decade, video will look like as big of a shift in the way we all share
& communicate as mobile has been.”
- F8, April 2016
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Video as a Content Medium Engaging
Informative
Emotional
Memorable
High “ROI”Return on Information
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How are Most Marketers Using
it?
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Forrester Research, 2016OVPs for Sales and Marketing Landscape Report
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Inspire! Turn Your Campaigns into Stories
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Engage! Drive Interest in Other Assets
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Educate! Explainers & Thought Leadership
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Convert! Demos, Testimonials & Webinars
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The Latest and
Greatest
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Get Personal! Bring Viewers into the Story
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Get Personal! Bring Viewers into the Story
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Go Interactive! Engage and Drive Action
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Power in Data:Video Analytics
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Understand & Optimize Your ContentTrack viewership and actual audience engagement.
Split test to optimize click-through rates and overall engagement.
Losing 40% within first 10 seconds!
60% watched until the end
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Track Who’s Watching to Qualify & Learn
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Track Who’s Watching to Qualify & Learn
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Wow, that was a lot of
amazing information!
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Questions?