marketplace for businesses and customers with loyalty management

www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd

of 1

Case Study ReZoop


of 2

It is a platform where businesses can promote their

offers and track the customer loyalty. The businesses

can make use of the mobile platform to stay in touch

with their customers.

Even businesses can register on the platform and on

registration unique QR code is assigned to them. The

customers can scan the barcode and can know how

many times the customers are visiting them.

Businesses can send the “Offers” to their customers

and that way they will promote their businesses on

the global network. They can also create Punch Cards

that can give the discounts to the customers.

Businesses will get the detail report on the customer‟s

behavior and depending on that can customize

discounts for each one accordingly.

The customers will get only the “Offers” from the

business merchants to which there are associated

with. They can check out the different offers too.

Features:

Web-based technology accessible from any

computer or mobile device

A low-maintenance frequent buyers card

Rewards system

Punch card-free rewards, coupons and

discounts

Free and unlimited communication with your

customers

Customer activity tracking tools

Client Requirement

Team faced the following challenge:

- Incorporating web usability principles while developing numerous features designed

for enhancing the users‟ experience.

- Security of the users tracking was the key concern.

- Mainly built for the small scale businesses that have very choosy customers so the

application needs to be very intuitive.

Challenges

Some of the key highlights of the

platform are as follows:

Its helps businesses know

their customers.

Sends the customers “Offers"

to make a purchase.

Offers can be used as free

advertisements to expand

the business.

Customers stay connected

with the businesses via

„Offers‟ more than with

any other form of

advertisements or

communication channels.

Offers provide a mobile

platform for businesses to

keep in touch with their

customers in real time

A fully-customizable

reward system

Simple program

management


of 3

The following four-tier development approach was adopted to equip the site with

numerous features and functionality mentioned before:

The Database layer containing MySQL Server Database, Tables, Triggers and so on.

The Data Access layer containing the Data Access DLL responsible for accessing data from

the database.

The Business Logic layer consisting of all the business logic procedures for modules.

The User Interface Layer which forms the Graphical User Interface of the website.

Operating System &

Server Management

Red Hat Linux OS, Multi-Server Architecture with Staging &

Production Environment through Version Controlling releases, Server

Optimization, Security & SSL Implementation, Scheduler for Back-ups,

Alert Monitoring System Integration, Server Performance Tuning at

regular intervals, Software Firewall Configuration & Maintenance

Development Tools &

Environments

PHP5+, Symfony Framework, SVN, Xcode 4.2.1, SQLITE Framework,

iOS SDK 5.0, Core Data Framework, AJAX, HTML5, CSS3 etc.

Database MYSQL Database Server, DB Clustering, DB Optimization, Master

Slave Replication, Query Optimization, Scheduler for Backups

Project Leader

1

Developers

4

Mobile Developers

2

Designers

2

Quality Assurance Testers

1

Technologies

Planning

Team Size


of 4

Arch

Development Highlights

The design approach was built around PHP 5 and MySQL SERVER 5 due to the social networking

nature of the website. In order to most effectively access the database in an object-oriented

context, an interface translating the object logic to the relational logic was used to communicate

with the relational databases in an object-oriented manner.

An intermediary abstraction layer was created for accessing data from the database. Triggers,

Store Procedures and Custom MySQL functions were used only for complex calculation of data

from multiple tables and heavy conditional syntax were utilized to ensure a smooth performance

of the website.

The UI layer was kept free of any business logic with images, applications and data being called

from their respective servers. Web usability guidelines were strictly followed during development

and the interface was made easily navigable through judicious use of AJAX, CSS3 and HTML5

controls. The site was developed and fully functional within a span of 5 months.

marketplace for businesses and customers with loyalty management

Technology