marketplaces and sales to foreign countries - maurits bruggink, secretary general of emota
TRANSCRIPT
eCo
mm
erce
ret
rosp
ecti
ve
Percentage of population that bought items/services online from 2007 to 2015
On
line
mar
ktp
lace
s
Marketplace Year Launched
2015 GMV* 2014 GMV GMV Year-Over-Year Growth Rate
No. of Sellers
No. of SKUs
Amazon 1999 $223,600,000,000² $173,000,000,000² 22.6% 2,000,000 365,000,0003
eBay 1995 $78,100,000,000 $79,600,000,000 -1.9% 25,000,000 5,000,000
Etsy 2005 $2,390,000,000 $1,350,000,000 23.8% 1,600,000 35,000,000
* SKU = Stock keeping unit
Source: Internet Retailer
Alib
aba
• Net revenue in million yuan
• 1 yuan = 0.149923 U.S. dollars
• Total amount of approximately 13.08
billion U.S. dollars.
Annual eCommerce revenue
Pro
s an
d c
on
s
- Customer acquisition costs- Greater market exposure - Fulfillment
- Marketplace customers vs own customers- Control of offer- Market place competition