markets of the future: asean in 2020 - … of the future: asean in 2020 ... sunsilk johnson's...

MARKETS OF THE FUTURE: ASEAN IN 2020

CONNIE LEE Business Development Health and Beauty Specialist

Unlocking Opportunities In Beauty And Personal Care

©2015 Euromonitor International

INTRODUCTION

About Euromonitor International

Singapore


Syndicated industry coverage INTRODUCTION


TODAY

MARKETS OF THE FUTURE


TODAY


US$465 of total beauty and personal care retail sales in the world in 2014

billion

6.3% value growth generated in Asia in 2014

represented by Asia Pacific in 2014

29%


ASEAN as the markets of the future Sales US$ billion In 2014



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World Asia Pacific WesternEurope

NorthAmerica

LatinAmerica

EasternEurope

Middle Eastand Africa

Australasia ASEAN

Global Beauty and Personal Care Value Market Size 2014

US$ billion Growth 2014

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ASEAN Beauty and Personal Care Category Breakdown

Market Sizes, US$ bn, Retail Value RSP, 2014 2014-19 Forecast Growth

Regional beauty driven by skin care Market Sizes Retail Value RSP, US$ bn, 2014 sizes and Forecast Growth Rate





ASEAN still stronghold of international brands

-0.50 0.00 0.50 1.00 1.50 2.00

Avon

Sunsilk

Johnson's

Signal

Colgate

Artistry

Mistine

Pantene

L'Oréal Paris

Nivea

Clear

Dove

Olay

Pond's

ASEAN: Share Growth Of Top 15 BPC Brands 2009-2014

Market Value Share Growth (percentage points)

*Based on Euromonitor researched countries


2020


Directing Beauty

Growing Purchasing

Power

Young Population Base

Urbanization Digital Impact

Retail Network Development





Asia’s fastest growing markets to be Indonesia and Vietnam

People Personalisation

Path To Purchase





Philippines

Source Euromonitor International

Thailand

Singapore

Indonesia


Where in Asia Pacific Will Women Enjoy Improved Financial Independence?

Income: Women In Thailand And Singapore Among Most Financially Independent

Asia Pacific Divided By Age 2014

Age: In Southeast Asia, Youth Are The Majority MARKETS OF THE FUTURE

54% of the

world’s population aged 65+ are in Asia Pacific in 2014

Population 29 and Under

Population 30 and older

17% Of population 29 and under in Asia Pacific is coming from ASEAN



Gender: Social and Cultural Shifts Change Traditional Grooming Practices



Path To Purchase



Rising sophistication benefits beauty in Southeast Asia MARKETS OF THE FUTURE

More complex beauty regimes

Attention to ingredients within and quality of products

Increased demand for skin whitening products

Beauty products’ unit prices rising faster in core growth markets



Skin Care To Be Driving Growth In Beauty And Personal Care


Absolute Growth of Skin Care Value US$ bn, Current Value, Fixed Exchange Rates

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2000 2003 2006 2009 2012 2015 2018

Asia Pacific Australasia Eastern Europe Latin America

Middle East and Africa North America Western Europe


Natural Claims Whitening

Halal Men’s Grooming



Non-preservatives beauty and personal care

Derma-cosmetics

Natural and organic beauty and personal care

Conscious consumers seek brands with natural claims


APIVITA Suncare First Aid Beauty Ultra Repair Cream Intense Hydration for

Dry Parched Skin

Himalaya Herbals Purifying Neem Face

Wash Source: Analyst’s own photos ©2015 Euromonitor International

Demand for whitening/brightening and anti-ageing benefits in skin care grows strong


0 20 40 60 80 100

South Korea

Hong Kong, China

China

Singapore

Malaysia

Japan

Thailand

Taiwan

Indonesia

Philippines

Vietnam

India

Share of total facial moisturiseres (%)

Skin Whitening Non-Skin Whitening

Skin Whitening vs Non-Skin Whitening Facial Moisturisers by

Country 2014

Pond’s Age Miracle Firm &

Lift Face & Neck Lifting Day

Cream

Nivea Sun


Halal products gaining traction in muslim countries



Men’s grooming is expected to be a strong growth engine MARKETS OF THE FUTRE

Growing importance of appearance

Urbanisation

Higher male spending power in

Asian markets



Path To Purchase




Urbanization is changing lifestyles and outlook PRODUCT ENGAGEMENT

Internet becoming an integral part of life MARKETS OF THE FUTURE


Malaysia

Vietnam

Philippines

Singapore

Thailand

Indonesia

Social media influence innovation and marketing

Tailored innovations with specific solution-

based products

Skin Perfections

Colours to portray individuality



Rising mobile penetration unlock opportunities in retail


36% Of households own mobile phones

2005 2020

93% Of households own mobile phones


CONNECTIVITY




Path To Purchase



Moving Forward… MARKETS OF THE FUTURE

Directing Beauty

Growing Purchasing

Power

Young Population Base

Urbanization Digital Impact

Retail Network Development


International companies’ expansion strategies in Asia MARKETS OF THE FUTURE

Local collaborations

New distribution platforms

Product customisation


THANK YOU FOR YOUR TIME

CONNIE LEE

Business Development

Health and Beauty Specialist

Phone: +65 6429 0590 ext.: 6614

Email: [email protected]

mailto:[email protected]

markets of the future: asean in 2020 - … of the future: asean in 2020 ... sunsilk johnson's...

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