Marlborough – Our Home

Wairau Valley region

Awatere Valley region

• NE corner of the South Island• Abundant sunshine & cool nights• Long growing season• NZ’s largest grape growing region

4,054 hectares planted• Recognized for world-class Sauvignon Blanc• Gaining increased attention for Pinot Noir• Two main valleys

- Wairau- Awatere

• Winery based in Awatere Valley• Tasting room based in Wairau Valley

Wairau & Awatere Valleys

Wairau Valley

Awatere Valley

•Wairau Valley— First planted in 1973— Larger of the two valleys— Wairau River plain— Gravelly river stone soils— Tropical & vibrant fruit

characters

•Awatere Valley— First planted in 1985— Smaller, narrower valley— Vines planted river

terraces or gentle rolling foothills

— Cooler, drier and windier with a longer ripening period

— Greater minerality & higher acid levels

• Cleaner logo for easier readability• White label for more pop on the shelf• Brighter, more impactful colours• Use of Pohutukawa flower symbol• Higher quality cues including gold foil

on flowers

New Package

Sauvignon Blanc

• Blend of Wairau & Awatere Valley fruit• Night-harvested• Cold fermentations• Aromatics from Wairau and minerality from

Awatere• Gooseberry & citrus flavours

• Recent acclaim– 89 Points & Smart Buy, Wine Spectator– Blue-Gold Award, 2011 Sydney International

Wine Competition– 4 Stars & Best Buy, Cuisine Magazine– 4 Stars, Winestate Magazine

Chardonnay

• Blend of Wairau & Awatere Valley fruit• Night-harvested• Aromatics from Wairau and minerality from

Awatere• Slightly creamy with ripe stone fruit flavours

• Recent acclaim– 4 Stars, Winestate Magazine

Pinot Gris

• Blend of Wairau & Awatere Valley fruit• Night-harvested• Aromatics from Wairau and minerality from

Awatere• Richly structured palate with jasmine, citrus

and pear notes

• Recent acclaim– 5 Stars, Winestate Magazine– Silver Medal, International Wine & Spirit

Competition

Pinot Noir

• Blend of Wairau & Awatere Valley fruit• Cold fermentations• Traditional plunging techniques• Aged in new & used French oak barriques• Ripe black cherry flavours

• Recent acclaim– 4 Stars, Cuisine Magazine– Top 10, New Zealand Pinot Noir Review,

New York Times– Silver Medal, New Zealand International

Wine Show

• First vintage in 1989• Named for the area in

Marlborough where our winery is located

• Wines are true reflections of Marlborough terroir

• Sustainable farming methods• Fruit-forward, crisp, refreshing

style• Label symbol is the Pohutukawa

flower, New Zealand’s native “Christmas tree”

• Great value• Consistent acclaim through

vintages

Key Messages

• Placement Targets- National & regional grocery

chains- National & regional restaurant

chains- National hotel accounts- Neighborhood bistros, casual

dining, outdoor dining

• Priorities- #1 Sauvignon Blanc- #2 Pinot Noir

• Competitive Set- Nobilo Regional Collection- Oyster Bay- Monkey Bay- Starborough- Brancott Vineyards

Focus

• Available Now– Fact Sheets– Tasting Mats– Tasting Notes Sheets– Acclaim Fliers– Facebook page– FFWSales.com

• Coming Soon– Brochure– Waitstaff/Wine Cards– Shelftalkers– Blank Shelftalker Templates– Menu Shells, Menu Inserts,

Table Tents– Web Page –

www.dashwoodwine.co.nz

Sales Support