marley dvd in-store report
DESCRIPTION
Campus Circle's efforts promoting the release of the Marley DVD along with a special in-store appearence with Marley family members at Best Buy in West Los Angeles.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Marley DVD In-store Online, Social Media Campaign & Print Advertising
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Trailer Postings and Dedicated
Emailing were all utilized for the DVD in-store event. • Retail Partnership Print advertising and editorial for the event appeared in the August 2 issue of
Campus Circle, a free alternative newspaper in Los Angeles. • Social Media Campus Circle utilized its own Social Media channels to promote the DVD in-
store event. We disseminated information through our Facebook and Twitter pages along with various other efforts of outreach.
Marley DVD In-store Campaign Recap
Banner Advertising - 336K impressions, 138 clicks Editorial Page – 798 Page Views
Sweepstakes – Page Views – 835, Entries – 477 Dedicated Email – 27K+ sent, Total Opens – 2,816 to date, Total clicks – 319 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,869, Clicks – 33 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665
Calendar Listing - 199 Page Views Print Advertising – 30K circ., 90K readership, 500 retail stops/schools in L.A.
Total Page Views – 7,517; Total Clicks – 490 3,015 People saw the facebook posts
Campaign Duration – 7 Days
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 366K. Clicks – 138.
Dedicated Email
Delivered – 27,116 Opened – 2,816
Clicks – 319
Campus Circle
Newsletter Banner Ads
Emails – 27,122 Opens – 2,869
Clicks – 33 Newsletter – 1X
Campus Circle
Newsletter Listing
Calendar Listing
Page Views – 199 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Editorial Page Views – 792
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Marley DVD Sweepstakes Los Angeles
Entries – 477 Page Views – 835
Demographics of Entrants Age – 73% 35+
Gender – 49% Male Ethnicity – 52%
Caucasian. 10% Hispanic Status – 35% Working
College – 26%
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,179 Twitter followers: 2,724 3,015 people saw the FB posts
Social Media 2
Social Media 3
Print Calendar Listing
Readership: 90,000 Circulation: 30,000 Distribution: L.A.
500+ Stops
Print Ad in Campus
Circle
Readership: 90,000 Circulation: 30,000 Distribution: L.A.
500+ Stops