marquette media kit
DESCRIPTION
2014-2015 Media Kit Marquette UniversityTRANSCRIPT
MARQUETTESTUDENT MEDIA
2014-2015
MEDIA KIT
2 Media Kit
CONTENT01. DISPLAY SCHEDULE 04
02. DISPLAY TRAINING 06
03. TRIBUNE SIZE & COLOR 10
04. DIGITAL MARKETING 14
05. DISPLAY MARKETING 16
06. CLASSIFIED 18
07. MUTV PRODUCTION 20
08. CAMPUS PRINTING 22
09. HOUSING GUIDE 24
10. MARQUETTE STATISTICS 26
11. OUR TEAM 28
12. DEPARTMENT INFORMATION 30
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Marquette Student Media Advertising, known as MSMADS, is program designed to equip students with the skills and experience needed to work in the fields of marketing, sales and advertising. This student-run department stresses quality and self-growth as a means of assessment. As the Executive Director, I feel very privileged to be leading this year’s team to supply quality services to clients. We, as students, help our clients identify and deliver the best communication strategy. MSMADS offers a well rounded and creative approach to successfully reach the target by utilizing print and digital advertising through the different media platforms available.
To our clients, we thank you for allowing us to be a part of your success in achieving your goals, but most of all for contributing to our professional growth and development.
To our prospective clients, in the words of Mark Twain, “The secret of getting ahead is getting started.” So, let’s get started!
Maria Leal
WELCOMEFROM THE DIRECTOR
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DISPLAYSCHEDULE
When you can expect to get your information delivered
The Marquette Tribune is published twice a week during the academic year. Daily circulation is 4,000. Artwork and contract deadlines are three days prior to publication.
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AUGUST 2014
NOVEMBER 2014
JANUARY 2015
MARCH 2015 APRIL 2015 MAY 2015
FEBRUARY 2015
DECEMBER 2014
SEPTEMBER 2014 OCTOBER 2014
Contract & ProofDeadline 2 P.M.
Publication DayArtwork
Deadline 1 P.M.
SAMPLE TUES SCHEDULESu M Tu W Th F Sa
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First Day of Class ----------------------- Aug 25Labor Day No Class ----------------------- Sep 1Mid-Term Exams ----------------------- Oct 9-15Fall Break ----------------------------- Oct 16-19 Thanksgiving Break ----------------- Nov 26-30Last Day of Class -------------------------- Dec 6 Christmas Break ---------------- Dec 14-Jan 11First Day of Class ------------------------ Jan 12MLK Day ----------------------------------- Jan 19Mid-Term Exams ----------------------- Mar 3-6Spring Break -------------------------- Mar 8-15Easter Holiday -------------------------- Apr 2-6Last Day of Class ------------------------- May 2 Final Exams End ------------------------- May 9
Industry Standard Terms:
6 Media Kit
Marquette Student Media Advertising Department1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Executive Director: 414. 288.1739
Display ads are advertisements found in print media. This includes newspapers, magazines, and special supplements. The cost of one advertisement is determined by its size, so the larger the advertisement the higher the cost.
In the newspaper industry advertisements are measured by Column Inches. The Column Inch is found by multiplying the number of columns the ad can fit across by the height (in inches) of the ad. A tabloid newspaper page typically consists of 5 vertical columns, with a 0.1667”
gutter separating each column. In the example on the following page, the display ad fits across 4 columns and measures 10 inches high. To help you establish its value, follow the step-by-step instructions that can be found on the following spread.
CI-------------------------------------COLUMN INCHK--------------------------------------------COLUMNDPI----------------------------------DOTS PER INCHCPM------------------------COST PER THOUSAND
What you must knowDISPLAY TRAINING
DISPLAY ADS
Also note: A contract is a legal document listing all display ads running in a consecutive order. This is also sometimes referred to as a campaign.
Tribune16 Thursday, May 1, 2014sPorTs
Black says lacrosse team vastly improved, built foundation
Cloete leads team to 2nd place finishMen’s golf lose by 10 strokes to Big East Champion St. John’s
The Marquette men’s golf team began its spring season with the lofty goal of winning the Big East Championship. On the final day at Callawassie Is-land, it nearly did.
After falling behind St. John’s by 14 strokes heading into the back nine of the third round, the Golden Eagles rallied to dra-matically close the gap to two shots with three holes to go.
The Red Storm, led by Ryan McCormick’s stellar first-place effort, ended up win-ning the event with an overall score of 882, while Marquette finished in the runner-up spot with an 892.
After coach Steve Bailey disappointedly watched Mar-quette’s chances of achieving its ultimate objective slip away late, he was, as always, proud of his team’s accomplishment.
“It’s unfortunate, but we’re going to take a lot of experi-ence from this,” Bailey said. “I thought collectively our guys handled the pressure well, and everybody that traveled here is coming back next season. Looking at the overall season, we were ranked 180th at the start and now we’re at 110th. I’m proud of that progress.”
Bailey always preaches consistency from the top to the bottom of his lineups, and that came to fruition at the championships.
Led by junior Brandon Clo-ete, three Marquette golfers placed in the top 10 individu-ally. Cloete scored a 5-over-par 221 to tie for fourth place, while sophomore Patrick San-chez finished right behind him in sixth with a 222.
“We felt good because all we asked for was a chance to win it, and we gave ourselves a re-ally good chance on the final day,” Sanchez said. “It showed that all of us have the potential to shoot some of the top scores in the conference.”
CJ Swift finished two strokes behind Cloete in a tie for sev-enth place, capping what was a standout year for the redshirt sophomore.
“If you look back at where CJ was his freshman year to now, he’s made huge strides in devel-opment as a player and a more mature person,” Bailey said.
Sophomore Zach Gaugert fin-ished fourth for the Golden Ea-gles and 13th on the individual leaderboard, while fellow soph-omore Nick Nelson rounded out the scoring for Marquette with a 232, good for a tie for 21st.
“(The solid top-to-bottom ef-fort) is just a testament to the contagious atmosphere we’ve created, and the competi-tive nature of the tournaments we’ve played this year,” Bai-ley said. “Our whole theme was to create positive energy, and the program has grown be-cause of it. We’re excited to get
By Trey [email protected]
back to work.”The Golden Eagles played
one of the toughest sched-ules in program history this season, and as a result, upped their level of competition both amongst each other and against their opponents.
But aside from taking steps on the golf course, Bailey is equally, if not more im-pressed, with his team’s growth as human beings.
“Ultimately I look for our guys to grow as people and as players, and they grew in both of those areas this season,” Bailey said. “The continued ac-countability of all our guys and the leadership they’ve shown has a lot to do with where we are now. I don’t know that I had a bar set for this point when I started my Marquette career, but we’ve progressed as a program.”
Women ends 2nd season 5-12
In a season where Marquette women’s lacrosse went 5-12 overall, the team built the foun-dation for the entire program.
“We improved vastly from our first year to our second year,” coach Meredith Black said. “The message I left my team with was that we need to come back better next year.”
The 2014 campaign saw steady improvements for coach Black’s side, which led to in-dividuals and the team mak-ing history. This season, fans witnessed the program’s first conference victory, the first win streak and the first confer-ence player of the week award. Wednesday afternoon, the team added another first as Amanda Bochniak, Claire Costanza,
By Deny GallagherSpecial to the Tribune
Elizabeth Goslee and Sarah Priem were named to the All-Big East Second Team in the Golden Eagles’ first season as a full member of the Big East.
The highlight of the season was a two-game win streak in late March, where the Golden Eagles ousted both Cincinnati and Winthrop, notching a 27-12 scoring advantage between the two games. During that stretch, the club held a significant ad-vantage on draw controls and loose balls.
Unfortunately, when the cal-endar turned to April, the re-sults were not nearly as kind, as the Golden Eagles lost the last seven games of the season. It wasn’t all bad news, as Mar-quette put some great stretches of play together against the likes of Georgetown, Louis-ville, Connecticut and Notre Dame.
“We competed with some of the top schools in the country and that was the plan for year two,” Black said.
With the 2014 season in the books, offseason workouts
begin. In the coming weeks, the team will head home for the summer and begin polishing its game for the fall camp. Black stressed the emphasis of getting better individually before meet-ing back on campus next fall.
“The intensity and the compe-tition is going to pick up (in the fall),” Black said. “I’m telling the team that this summer, they are going to have to work hard-er (individually) this summer than they ever have before.”
With the program’s founda-tion becoming stronger by the day, those involved know they have the potential to build something special at Marquette. However, the only way that the Golden Eagles can continue the expected success through hard work, just as was demonstrat-ed throughout the team’s 2014 campaign.
“We are established, we’re still growing and we still have a lot of room to improve and a lot of things we need to work on before we get to where we want to be,” Black said.
amenities:free internet basic cablefully furnished utilities includedclubroom on main busline 30 story high rise workout facilityspectacular views
$800 monthnow signing for 2014-15 school year
Per student based on double occupancy. Offer subject to change without notice.
live in stylelive in style
modernestudenthousing.com1141 old world third street | models open: m-f 9am-6pm | sat 10am-4pm | sun 11am-4pm
for more information or to schedule a tour: call 414.225.8210Professionally managed by Siegel-Gallagher Management Company
2013PROJECTOF THE YEAR
BY THE BUSINESS JOURNAL
VOTED
1k 2k 3k 4k 5k
2”
4”
6”
8”
10”
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EXAMPLE
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Determine Width
Count the number of columns the advertisement stretches across.
4 Columns
Determine Height
Measure the height of the advertisement in inches.
10 Inches
Additional Costs/Discounts
Secured Place +10%
Color +$90,$180,$270
Freq. Discount -10%,-15%,-18%,-20%
Determine Column Inch
Multiply the number of columns by the height.
4 Col. x 10 In.= 40 CI
Run LengthThe Marquette Tribune is published every Tuesday and Thursday with over 51 publication dates. For optimal marketing results, it is recommended an ad should run 6 times.
Determine the RateUniversity/Student $5.00/per CI
Local $7.00/per CI
National Advertising $10/per CI
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4 COL x 10 INCHES = 40 CI
ENTER. DISPLAY RATE X $7.00
COLOR/PLACEMENT NO $0.00
TOTAL FOR 1 AD/DAY = $280.00
# OF RUN DAYS X 6
TOTAL CONTRACT = $1,680.00
Once steps 1 through 6 are completed a simple calculation will establish the cost of the advertisement and contract.
The Marquette Tribune Incentives:• Over205hightrafficdistributionsites• 4,000circulation• PublishedeveryTuesday&Thursday• Targetdemographics18-25yearold• Over 11,340 students & faculty on
campus• Corresponding online edition at
30,000+hitspermonth
5k x
16”
or
Full
Page
5k x
3”
5k x
2”
2k x
10”
or
1/4
Page
4k x
15”
2k
x 5
”
3k x
13”
5k x
12”
or
3/4
Page
4k x
10”
or
1/2
Page
5k x
8” o
r 1/
2 Pa
ge4k
x 1
0”
1k x
10”
5k x
4” o
r 1/
4 Pa
ge4k
x 5
” or
1/4
Page
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1k: 1.878 inches2k: 3.908 inches3k: 5.939 inches4k: 7.969 inches5k: 10.00 inches
Gutter: 0.1667
Conversion Table
Sizes/Rates
DISPLAY TRIBUNE
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Column Size
Column Inch Dimensions Local National Student/
University
5k x 16” 80 CI 10” x 16” $560.00 $800.00 $400.005k x 12” 60 CI 10” x 12” $420.00 $600.00 $300.005k x 10” 50 CI 10” x 10” $350.00 $500.00 $250.005k x 8” 40 CI 10” x 8” $280.00 $400.00 $200.005k x 4” 20 CI 10” x 4” $140.00 $200.00 $100.005k x 3” 15 CI 10” x 3” $105.00 $150.00 $75.005k x 2” 10 CI 10” x 2” $70.00 $100.00 $50.00
4k x 15” 60 CI 7.969” x 15” $420.00 $600.00 $300.004k x 10” 40 CI 7.969” x 10” $280.00 $400.00 $200.004k x 5” 20 CI 7.969” x 5” $140.00 $200.00 $100.00
3k x 13” 39 CI 5.939” x 13” $273.00 $390.00 $195.002k x 10” 20 CI 3.908” x 10” $140.00 $200.00 $100.002k x 5” 10 CI 3.908” x 5” $70.00 $100.00 $50.00
1k x 10” 10 CI 1.878” x 10” $70.00 $100.00 $50.00
Local Rate $7.00/Per Column Inch
Student/University Rate $5.00/Per Column Inch
National Advertising Rate $10.00/Column Inch
DISCOUNTS• 15% Run 5-11 Times• 18% Run 12-20 Times• 20% Run 21+ Times• 10% Non-Profit
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One Spot Color $90
One spot color is the combined use of one pre-defined ink and
black. The two plates/colors can be used as a duotone or
as a predefined monotone, as seen above. With either result, your advertisement will pop in a sea of grayscale imagery for a
minimal cost.
Two Spot Color $180
Two spot color is the combined use of two pre-defined inks
and black. This trio creates a robust spectrum of color not
found in one spot color. When cost-cutting is necessary to
an advertising campaign but design options are required, this
process is ideal.
Full Color $270
Full process printing is the practice of using four inks (cyan, magenta, yellow, and black) to
create colorful artwork, as seen above. While this is the most
expensive method of printing, full color ensures the highest
amount of visibility in any newspaper advertisement.
Color/RatesDISPLAY TRIBUNE
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A Touchof Color.
Color is purchased per advertisement. The cost of color is determined by adding the color price to the total cost of the advertisement. Black is included in all prices.
According to the Newspaper Association of America*, color advertisements are 33% more noticeable than black and white advertisements and 18% more likely to drive readers to look for more information.
*NAA is a trade association representing approximately 2,000 newspapers in the USA and Canada. www.naa.org
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Benefits of digital advertising include:• Reasonable prices• Ability to edit ad at any time• Option to link to your home page• Available Ad Analytics & Ad Sense• 33,000 visits per month, with
February and March being our peak interest time.
LEADERBOARD 728 X 90 PX $500/month
SIDE BUTTON 300 X 250 PX $350/month
TEXT BOX LINK STANDARD $100/month
Size Dimensions Price
Marquette Student Media Advertising Department1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Executive Director: 414. 288.1739
DIGITAL MARKETING
Marquette Wire AdvertisingWeb ads are purchased on a monthly basis and may be displayed in a carousel view on the main page, with up to three client rotations.
What you must know
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LEADERBOARD 728 X 90 PX $500/month
SIDE BUTTON 300 X 250 PX $350/month
TEXT BOX LINK STANDARD $100/month
Digital Marketing:THE MARQUETTE WIRE
This website features content from The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio and Advertising all in one location. This innovative platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. At The Marquette Wire, our number one priority is to keep you connected. Please visit us at www.marquettewire.org
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DISPLAY MARKETING
What you must know
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Newspaper Stand
For one week your advertisement will be displayed on the leaderboard of 38 campus newspaper stands. The stand is specifically designed to catch the attention of any student or faculty member entering an academic building, but who may have already read the Tribune.
Full Color (8.5 X 11) $500/one week
Newspaper Inserts
You can design, print and distribute inserts in The Marquette Tribune. Clients can purchase as few as 1,000 inserts or as many as 4,000.
Insert Cost Only$100 per CPM*
American Litho530 N. 22nd St.Milwaukee, WI 53233414.342.5050
Page One/Link
Specifically designed for the “Page One” reader, this full color ad provides premium display location and first-view priority. In addition to the print ad, your company will be featured as a link on The Marquette Wire.
Page one (5k X 1.5”)$300/one day
Digital LinkIncluded with package, no cost
*Pre-printed inserts must be sent to American Litho and received three business days prior to the insertion date. American Litho will print inserts for a fee.
Marquette Student Media Advertising Department1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Classified Director: 414. 288.6757
18 Media Kit
1 2.125 x 1” $8/Issue
2 2.125 x 2” $14/Issue
3 2.125 x 3” $25/Issue
Size Dimensions Price
2.125 x 1”
2.125 x 2” 2.125 x 3”
SAMPLE SIZES/PRICE
TIMELINE
Tuesday Tribune
Thursday Tribune
Contract Deadline: 2pm, Thurs.
Artwork Deadline: 1pm, Mon.
Contract Deadline: 2pm, Mon.
Artwork Deadline: 1pm, Wed.
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1 2.125 x 1” $8/Issue
2 2.125 x 2” $14/Issue
3 2.125 x 3” $25/Issue
Size Dimensions Price
SAMPLE SIZES/PRICE
DISPLAYCLASSIFIED AD
Advertise your product or service on a budget
A classified advertisement is our most cost-effective method of purchasing space in The Marquette Tribune. Classified advertisements are grouped by category and printed on one page, making this method an optimal sellers/buyers platform.
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VIDEOGRAPHY $35/hr
EDITING $20/hr
COMPRESS VIDEO $10/hr
MUSIC SELECTION $15/hr
VOICE OVER $15/hr
SCRIPT WRITING $20/hr
MUTVPRODUCTIONVideo production includes special events, weddings, special class visits, interviews, and training videos. Archival content will be burned to a DVD. Cost is determined by the length of the event and an hourly rate for the videographer and editing.
*Motion graphics will likely increase the editing/post production time. The use of licensed music is prohibited. The voice over is provided by a female with over 15 years of professional radio experience. If you would like a male voice over, MUTV will try to provide a male professional but may have to use a male student.
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MUTVGeneral Manager: 414. 288.6902
www.marquettewire.org
MUTVPRODUCTION
10 Sec: $75.00
Web Site Commercial includes up to one hour of on-location lighting and videography, up to one hour of editing, music, voice over synchronizing, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
Website CommercialsMUTV is Marquette University’s student-run television station that has long been known for its live shows and training facility. It has now expanded its operations to include Client Productions. Services offered include web site commercial production and video shooting. To ensure we comprehend your vision, you will be assigned a Client Relations Coordinator to consult with you during the project. For an example please go to www.msmads.org under Commercials & Play-by-play.
15 Sec: $95.00
Web Site Commercial includes up to 75 minutes of on-location lighting and videography, up to one and a half hours of editing, music, voice over, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
30 Sec: $160.00
Web Site Commercial includes up to two hours of on-location lighting and videography, up to two and a half hours of editing, music, voice over, and video compressing. (The client is given three choices for music. Thereafter, additional options will cost $10 each.)
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Large FormatMARQUETTE INK.ORG
The Student Media production lineup now includes large format printing, produced by our state-of-the-art Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440
dpi, this printer can produce museum quality photos at a reasonable price. The 43” maximum print width is also ideal for posters and banners, averaging $5.00-$6.00 per square foot. Orders will be taking via phone, in person or on the web at WWW.MARQUETTEINK.ORG
Photo & GICLée PrintsUp to 43” wideLexJet SunSet Photo eSatin 260Max Res. 2880 x 1440$6.00 per square foot
Additional CostsFoam Core MountingSpecial Order Paper Rush JobsGraphics
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8” x 10” $3.34 16” x 20” $12.22 2’ x 4’ $40.00
10” x 15” $6.25 18” x 24” $16.50 2’ x 6’ $60.00
20” x 30” $25.00 24” x 36” $33.00
16” x 20” $13.33 20” x 30” $22.92 3’ x 6’ $90.00
$5.50 per square foot$6.00 per square foot $5.00 per square foot
Marquette Ink1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Production Manager: 414. 288.6468
3.5’ x 6’ $105.00
Photos Posters Banners
Example Size Price
Mounting is available at an extra cost
Example Size Price Example Size Price
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Student Media is pleased to introduce MarquetteLiving.org: a resource designed to support students with their day-to-day non-academic needs. The website will be divided into three specialized areas including Marquette Housing, Marquette Classifieds and Marquette Life.
MARQUETTELIVING
THE student resource
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PRINT SIZES AND RATES
Marquette Student Media Advertising Department1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Executive Director: 414. 288.1739
Full Page $500.00
Half Page $275.00
Inside Back Cover $700.00
Back Cover $1,000.00
Center Spread $1,200.00
Listings $100.00
Inside Front Cover $700.00
Size Price
Website and Print InformationYou have the option to advertise your business on our Marquette Living website. This extensive site will allow you to list all of your amenities and showcase photos and other information regarding your listing. For more information on pricing and package options, contact our advertising department. The website will be augmented twice a year by a print edition focusing on housing. The Housing Guide, a magazine style periodical, will feature local off-campus housing, rental options, feature stories by students and additional housing resources. Below you will find the pricing options for our print publication.
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Undergraduate 8,365
Graduate/Professional 3,417
Faculty/Staff 2,705
NCAA DIV 1
Tuition & Board 44.9K
Diversity 25%
Female Students 62%
Sororities/Fraternities 25%
MARQUETTE UNIVERSITY
STATISTICS
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MU Student Body Demographics:THE 18-24 TARGET MARKET
Annual Spending by 18 to 24 Year Old
The marketing industry has spent years trying to reach Generation Y and the Millennials generation. Millenials are 86 million strong with a spending capacity of over $212 billion dollars per year. By advertising with MSMADS you can begin a lifelong connection with this consumer base, many who are on the verge of beginning their careers and securing a new income level.
CLOTHING $5 BILLION
GROCERIES $20 BILLION
COFFEE MONTHLY $100
MOVIES/MUSIC $21 BILLION
CONVENIENT FOOD $8 BILLION
DINING OUT $12 BILLION
PERSONAL CARE $4 BILLION
ENTERTAINMENT $43 BILLION
28 Media Kit
Production Manager in charge of all your printing needs at
Marquette Ink
Accounts Coordinator in charge of billing and collections
Creative Director in charge of designing advertisements and
leading the Creative Staff
Adriana Perez Amanda Volbrecht Emily Flake
Meet our staffWHO WE ARE
Megan Goerth, Erin TindallMadeliene Casciaro, Kathryn Larkin
Maria Leal
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Classified Manager in charge of contacting clients for
the classifieds
Sales Manager in charge of leading the sales team and
making sales
Marketing Director in charge of promoting sales and leading the
Marketing Staff
Executive Director in charge of the offices day-to-day activities
Marissa Nemec Tyler Kedrowski Roque Redondo
Mary Kate Hickey Taylor Ducett, Seth White, Madeline Franke, Jack Sullivan
Stephanie Melendrez, Kyle Paklaian, Thomas Sullivan,
Kelly Martin
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DEPARTMENT INFORMATION
How you can reach us
ADVERTISING
MSMADS Classified1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Classified Sales: 414.288.6757Fax: [email protected]
MSMADS Advertising1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Director: 414.288.1739Sales: 414.288.1738Billing/: 414.288.1736Circulation: 414.288.7057Fax:[email protected]
PUBLICATIONS
The Marquette Journal1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editor-in-Chief: [email protected]
The Marquette Tribune1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: [email protected]
BROADCAST
MUTV1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: 414.288.6902
www.marquettetv.org
Marquette Radio1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: [email protected]
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DIGITAL
The Marquette Wire1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: 414.288.7246www.marquetttewire.org
PRINTINGMarquette Ink1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Production: 414. 288.6468www.marquetteink.org
Marquette Student Media serves the student of Marquette University, the Milwaukee community, and the global community through six media outlets including the Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio, The Marquette Wire and the department of Advertising and Marketing. These media services provide educational and leadership opportunities, along with practical, hands-on experience in broadcasting, video production, journalism, photography, sales, marketing, design, multimedia, and web development, while supporting the educational mission of the Diederich College of Communication.
MSMADSMarquette Student Media Advertising
2014-2015