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MARS Incorporated Business Report

PRESENTED BY: Yiqiao Song & Minh Huong Pham

TO: MA Annette Bus

SS 2015: 10.06.20151

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TABLE OF CONTENTS•Background Information about MARS•Supply chain•Corporate Social Responsibility (CSR)•Reputation •Globalization•Conclusion•Reference

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GENERAL INFORMATION•An American global manufacturer •Founded by Frank C. Mars & Ethel V. Mars in 1911•U$33 billion in annual sales (2013)•Entirely owned by the Mars family

http://www.glassdoor.de/Fotos/Mars-Bürofotos-E2886.htm 3

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COCOA SUPPLY CHAIN

• Training and Materials

• Finance

• Certification

• Research

http://www.mars.com/global/brands/cocoa-sustainability/supply-chain.aspx#showall

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CORPORATE SOCIAL RESPONSIBILITY (CSR)

Energy & Climate Water Impact Waste

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http://ec.europa.eu http://www.dreamstime.com/ http://www.mars.com/global/about-mars/

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CORPORATE SOCIAL RESPONSIBILITY (CSR)

Employees Customers

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http://vpiexperthr.com Source: photobucket

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REPUTATION

• Media Reports

Successful cooperation with environmental groups

Innovative Supply Chain Management

Building internal supplier relationship

Recent Recognition

• CSR Activities

• Promotion by external actors

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GLOBALIZATION

• Global Leadership

• Global Operation

• Global HRM

• Global Impacts on

Community

8http://www.mars.com

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CONCLUSION

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REFERENCEShttp://www.mars.com/global/assets/doc/pia_exec_2013/Mars_PIA_Highlights_2013_EN_report.pdf. MARS Principles in Action Summary 2013, 12.

http://www.washingtonpost.com/blogs/wonkblog/wp/2014/11/15/the-worlds-biggest-chocolate-maker-says-were-running-out-of-chocolate/

http://www.mars.com/global/about-mars/global-leadership.aspx.

http://www.mars.com/global/press-center/human-rights.aspx.

http://www.mars.com/global/about-mars/the-five-principles-of-mars.aspx

http://www.mars.com/global/about-mars/mars-pia/our-supply-chain/supplier-relationships.aspx

http://www.mars.com/global/brands/chocolate.aspx

http://www.mars.com/global/brands/chocolate.aspx

http://www.mars.com/global/brands/cocoa-sustainability/supply-chain.aspx#training

http://www.forbes.com/sites/andreamurphy/2014/11/05/americas-largest-private-companies-2014/

http://cocoasustainability.com/2011/08/mars-chocolate-germany-and-utz-certified-visit-ghana-cocoa-farmering-schools/?doing_wp_cron=1433067271.8666410446166992187500

http://en.wikipedia.org/wiki/Mars,_Incorporated.

 

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