marsden asian carp.ppt [read-only] - university of...
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Kirby MarsdenKirby Marsden
President of ICFAPresident of ICFABusiness OwnerBusiness Owner
Bronze Sponsor for Ducks UnlimitedBronze Sponsor for Ducks Unlimited
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ASIAN CARPASIAN CARP
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Environmental ImpactEnvironmental Impact
•• 1. Disruption of the ecosystem1. Disruption of the ecosystem
•• 2. Reducing numbers of native fish2. Reducing numbers of native fish
•• 3. Unchecked uncontrolled population explosion3. Unchecked uncontrolled population explosion
•• 4. Threat to the Great Lakes4. Threat to the Great Lakes
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LOGISTICSLOGISTICS
•• Business AspectBusiness Aspect
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Commercial FishermanCommercial Fisherman
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FishmarketsFishmarkets
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MarinaMarina’’ss
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Restaurants Grocery StoresRestaurants Grocery Stores
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LogisticsLogistics
•• RecreationRecreation
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BoatersBoaters
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Jet SkiJet Ski
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Sport FishingSport Fishing
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Any Water ActivitiesAny Water Activities
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HARVESTINGHARVESTING
•• Facts:Facts:
•• 1. 1250 licensed Illinois commercial 1. 1250 licensed Illinois commercial fishermenfishermen
•• 2. 20 22. 20 2--men crewmen crew
•• 3. Records of local fish market3. Records of local fish market
•• Methods:Methods:
•• 1. Seines1. Seines
•• 2. Gil Nets2. Gil Nets
•• 3. Hoop Nets 3. Hoop Nets
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Abundance and SizeAbundance and Size
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Rapid Reduction GraphRapid Reduction Graph
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
1st year 2nd year 3rd year 4th year
Il River20 CrewsMarketing
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Conclusion:Conclusion:
•• In 2005 a bill was introduced by In 2005 a bill was introduced by Representative Jim Watson in the 94Representative Jim Watson in the 94thth
General Assembly which was HB1455. General Assembly which was HB1455. The Rapid Reduction of Asian CarpThe Rapid Reduction of Asian Carp
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Marketing of the Asian CarpMarketing of the Asian Carp
•• 1. Market Analysis:1. Market Analysis:
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42,000 lbs. Fresh Asian Carp42,000 lbs. Fresh Asian Carp
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Marketing Plan:Marketing Plan:
•• This has been a long slow process This has been a long slow process starting out over 5 years ago, but the starting out over 5 years ago, but the next few pictures will show what Big next few pictures will show what Big River Fish has done in the creation of River Fish has done in the creation of new markets and products formed new markets and products formed from the Asian Carpfrom the Asian Carp
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Minced ProductMinced Product
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Gelfite Fish and Chub packsGelfite Fish and Chub packs
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Smoked/Dried Asian CarpSmoked/Dried Asian Carp
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Minced Asian Carp PattyMinced Asian Carp Patty
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Breaded Asian Carp PattyBreaded Asian Carp Patty
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Operational Plan:Operational Plan:Purchase and Installation of New Purchase and Installation of New
EquipmentEquipment
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New Generator for Blast FreezerNew Generator for Blast Freezer
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Implementation Plan:Implementation Plan:
•• ReplacingReplacing•• New productsNew products•• New EquipmentNew Equipment•• TravelTravel
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Establishing a personal relationshipEstablishing a personal relationship
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Business AgreementBusiness Agreement
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Persistent Effort PaysPersistent Effort Pays
•• Following thru with Business PlanFollowing thru with Business Plan•• Marketing and developmentMarketing and development•• Purchasing of New EquipmentPurchasing of New Equipment•• Improving on ProductsImproving on Products
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New and ImprovedNew and ImprovedGreat Look Great TasteGreat Look Great Taste