marshall, mn - cygnus business media-more is what our clients get

OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS

OFFICIAL WEBSITE OFPROFESSIONAL TOOL & EQUIPMENT NEWS

OFFICIAL WEBSITE OF PROFESSIONAL DISTRIBUTOR

OFFICIAL WEBSITE OFPROFESSIONAL DISTRIBUTOR

OFFICIAL WEBSITE OF FLEET MAINTENANCE

OFFICIAL WEBSITE OFFLEET MAINTENANCE

2014 MEDIA plAnnEr

rich Carron, Owner, Valley paving

One of the largest road pavers in the Minneapolis/St. Paul area

Shakopee, MN• Responsiblefor22Class8trucks,large

fleetofassortedtrailersandwiderangeofroadpavingequipment.

• Supervisesupto80additionalowneroperators(dependingupondemand).

• Vehicleandequipmentserviceandmaintenancedonein-house.

Jeff Schueller, Director of Fleet Maintenance

Schwan’s Home Service Largest direct-to-home frozen

food delivery provider in the U.S.Marshall, MN

• Oversees all vehicle maintenance; partners with acquisitions team to purchase new equipment.

• Vehicle fleet: 4,500 light and medium duty vehicles.

• Minor vehicle service and maintenance done in-house; other work by local service providers.

mission statement

Fleet Maintenance is the only magazine reaching corporate, fleet and maintenance management with dedicated maintenance content. This maintenance environment is unique and the perfect setting for

your advertising message.

Fleet Maintenance reaches across all sectors of fleets - whether common carrier, private fleets, construction and mining, food and beverage, petroleum, refuse and recycling, manufacturing and processing, retail and wholesale delivery, municipal and government, utilities or buses.

Consistent in format, Fleet Maintenance subscribers are charged with keeping all vehicle types and fleet sizes operating with minimal loss of operating time.

Fleet Maintenance continues to serve the fleet marketplace with maintenance specific content that is organized by Best Practices and Heavy, Medium and Light Duty.

In print or online at VehicleServicePros.com, your message in Fleet Maintenance reaches an audience that acts upon your product.

I look forward to the opportunity to work with you.

Tom neil, Publisher

TOTAl FM AuDIEnCE OVErVIEw

Superior Market reachFleet Maintenance + VehicleServicePros.com= 191,729

Total Reach: + 61,750 Fleet Maintenance circulation + 71,687 VehicleServicePros.com monthly unique visitors + 33,194 Fleet Maintenance Daily eNewsletter + 25,098 Fleet Maintenance Digital EditionSource: Google Analytics-Unique Monthly Visitors May 1-July 31, 2013, June 2013 BPA and Publisher’s Data.

All MAInTEnAnCE All MAnAgEMEnT All VEhIClE ClASSES All ThE TIME!

2

editorial excellence

Fleet Maintenance rECEIVES SEVEn TwnA AwArDS

EDITOr OF Fleet Maintenance, DAVID A. KOlMAn

Widely recognized throughout the North American trucking industry for his passion, dedication and zeal for people, Kolman has been actively involved in this industry for more than 30 years.

Primarily, he has served as a journalist reporting and analyzing developments in the transportation industry. He is respected by his industry peers as an accomplished writer and radio and TV broadcaster with a sharp wit

and genuine concern for the truck driver and technician.His career has included a stint as a heavy truck sales-

person, long-haul trucker, owner operator and positions in fleet and warehouse management.

An award-winning journalist, Kolman shared in the founding of the Used Truck Association and the Truck Writers of North America (TWNA). He was commis-sioned an Honorary Kentucky Colonel for his work promoting highway safety.

Kolman maintains his Commercial Driver License and U.S. DOT medical card and frequently takes on driving assignments for area motor carriers to keep his finger on the pulse of the industry.

The TWNA awards program is a competition that recognizes excellence in trucking industry journalism in both the trade and the mainstream

press, as well as excellence in communication by public relations professionals. Among the most recent awards:

Photo courtesy of Jonathan Roberts/AddMedia

BEST OF DIVISION AWARDFleet Maintenance- September 2011 IssueAwarded to David A. Kolman, editor, and Fleet Maintenance

GOLD AWARDSBest Single Issue- September 2011 IssueAwarded to David A. Kolman, editor, and Fleet Maintenance

Magazine / Business- Technician Training & Recruitment Awarded to David A. Kolman, editor, and Fleet Maintenance

Magazine Graphics / Cover Design - April 2012 Issue Awarded to David A. Kolman, editor, & Erin Brown, art director, Fleet Maintenance

SILVER AWARDMagazine Writing / Environmental/Regulatory - 2010 EPA UpdateAwarded to David A. Kolman, editor, Fleet Maintenance

Magazine Writing / Editorial - Are You Losing Focus? Awarded to David A. Kolman, editor, Fleet Maintenance

BRONZE AWARDMagazine Writing / Technical - Fuel Cell VehiclesAwarded to David A. Kolman, editor, Fleet Maintenance

3

reader insights

Fleet Maintenance subscribers are the decision-makers for a wide variety of

products and services.

QuICK FACTS:

2.3%

0%

1.4%

0 vehicles

1-10 vehicles

11-50 vehicles

51-100 vehicles

101-500 vehicles

501-999 vehicles

10,000-24,999 vehicles

1,000-9,999 vehicles

25,000+ vehicles

Maintenance Management

Fleet Management

Corporate Management


Fleet Management


Other

x%

x%

x%

x%

x%

x%

x%

15.7%

17%

15.2%

27.7%

8.3%

12.4%

What Best Describes Your Job responsibility?*

»93%* of Fleet Maintenance subscribers have direct or supervisory influence over maintenance work.

»47%* of our readers say their biggest concern is keeping

the fleet operating with minimal downtime and

»87%* say they are concerned about the training needed

on the increasing complexity of the vehicles, tools and equipment.

»81%* of our readers say they would read Fleet Maintenance magazine

before any other fleet magazine if they all arrived on the same day.

*2013 Fleet Maintenance Reader Survey

Fleet management:

31%

maintenance management:

34%

corporate management: 18%

other: 17%

4

reader insights

2.3%

0%

1.4%

0 vehicles

1-10 vehicles

11-50 vehicles

51-100 vehicles

101-500 vehicles

501-999 vehicles

10,000-24,999 vehicles

1,000-9,999 vehicles

25,000+ vehicles


Fleet Management



Fleet Management


Other

x%

x%

x%

x%

x%

x%

x%

15.7%

17%

15.2%

27.7%

8.3%

12.4%

How Many Vehicles Are in Your Fleet?*

Fleet Maintenance AuDIEnCE purChASIng pOwErFleet Maintenance subscribers are critical decision-makers or key influencers for everything from new vehicles to mud flaps. We asked the decision-makers if they specified the following categories by either being recommended by management to specify or if they had the final say for brand selection.

replacement parts:

87% purchaseorrecommend

Tires:


Oil and lubricants:


new Vehicles:


Fuel: Component parts:



Telematics: Trailers:



* * * *

****

*2013 Fleet Maintenance Reader Survey

5

Fleet Maintenance (FM) delivers the best practices that maintenance managers need to keep their vehicles operating with minimal downtime.

FM provides an editorial environment that is focused on helping our subscribers address their number one concern — keeping vehicles/fleets operating efficiently with minimal loss of operating time. Our chapter format covers all aspects of fleet maintenance to ensure our subscribers receive a curriculum for running a top-notch maintenance operation. And, your message reaches our subscribers at the precise time maintenance is at the forefront.

As operating conditions for vehicle fleets have become more challenging, maintenance managers are playing even more of an integral part when it comes to vehicle and equipment decisions. Purchasing decisions are made to get the greatest ROI, and no one knows more about what vehicles, specs, equipment, accessories and shop tools and equipment perform best than maintenance managers.

Primary business & audience

ProFile

Source: June 2013 BPA Statement

prIMAry BuSInESS

common carrier:

17,205

independent repair garages

and contract maintenance:

17,001

construction/mining: 6,691

Food/beverage: 2,423

Petroleum: 1,394

refuse/recycling: 1,175

manufacturing/Processing: 2,895

retail/Wholesale delivery: 4,490

municipal/government/Public safety: 6,473

utilities: 1,227

bus: 776

6

Interested in contributing to Fleet Maintenance? Contact our editor at [email protected].

Print editorial calendarManagement –

Fleet Maintenance subscribers have direct or supervisory influence over maintenance work. Our Management depart-ment stimulates thinking surrounding successful maintenance operations.

Training – From the shop floor to the corner office, this department offers training for maintenance managers that targets personal and organization development.

guest Editorial – With each issue, industry leaders are invited to share their viewpoint on a wide variety of subjects. Specific equip-ment, tools, legislation, events or maintenance councils might be the point of focus.

new products – This industry researches products and uses the Internet extensively to find products needed at their maintenance facility. This regular feature, combined with our Online Product Guide, provides one of the most extensive resources in the industry.

In EVEry ISSuE

2014 prInT EDITOrIAl CAlEnDArJAN/FEB MARCH APRIL MAY JUNE

Best Practices

Technician Recruiting and Hiring

Alternative Fuel-Powered Vehicles

Leadership/Management Skills

Technician Health Computerized Maintenance Management Systems (CMMS)

Heavy Duty Onboard Technology Shorepower Proactive Maintenance Programs

Cooling Systems Tire Management and Maintenance

Medium Duty Vehicle Maintenance Technologies

Fuel Reduction Technologies

Natural Gas-Powered Vehicles

Vehicle Leasing Spec’ing Dump Bodies

Light Duty Wireless Maintenance Management

Carbon Buildup on New Fleet Vehicles

Remanufactured Transmissions

Hybrid Vehicles How to Maintain Warranty Coverage

Oil, Tires, Brakes and Components

Engines Tires Oil Brakes and Components Engines

Bonus Distribution Mid-America Trucking Show, The Work Truck Show, TMC (Technology & Maintenance Council) Annual Meeting

Mid-America Trucking Show, The Work Truck Show, TMC Annual Meeting

Editorial Deadline 1/2/2014 1/30/2014 3/4/2014 4/2/2014 5/2/2014

Ad Close 1/8/2014 2/6/2014 3/11/2014 4/9/2014 5/9/2014

Materials Deadline 1/13/2014 2/11/2014 3/14/2014 4/14/2014 5/14/2014

Planned Mail Date 2/11/2014 3/12/2014 4/11/2014 5/12/2014 6/12/2014

JULY AUGUST SEPTEMBER OCTOBER NOV/DEC

Best Practices

TMCSuperTech Special Change Management 2015 Showcase Issue - Product Report

Shop Safety Benchmarking Maintenance

Heavy Duty HVAC Systems Special Feature - Third Annual great prize giveaway

Fleet Maintenance Management Trends

Used Trucks

Medium Duty Lighting/Electrical Systems

Drive Cycles vs. Duty Cycles

Spec’ing Vocational Trucks for Safety

Light Duty Propane-Powered Vehicles

Brake Service Tire Repairing

Oil, Tires, Brakes and Components

Tires Oil Brakes and Components

Bonus Distribution TMC Fall Meeting & National Technician Skills Competition (TMCSuperTech)

All Shows APPEX/SEMA HDAW (Heavy Duty Aftermarket Week)

Editorial Deadline 6/2/2014 7/2/2014 8/4/2014 9/2/2014 10/31/2014

Ad Close 6/9/2014 7/10/2014 8/11/2014 9/9/2014 11/7/2014

Materials Deadline 6/12/2014 7/15/2014 8/14/2014 9/12/2014 11/12/2014

Planned Mail Date 7/11/2014 8/12/2014 9/12/2014 10/10/2014 12/12/2014

20142014

7

Tabloid Page

Bleed: 101⁄2" x 14"

Trim: 101⁄4" x 133 ⁄4"

Live: 93⁄4" x 131⁄2"

Tabloid Page Spread

Bleed: 203⁄4" x 141⁄4"

Trim: 201⁄2" x 14"

Live: 20" x 131⁄2"

Jr. Page Standard

Bleed: 81⁄4" x 111⁄4"

Trim: 8" x 11"

Live: 7" x 10"

2/3 Page Standard

49⁄16" x 10"

1/2 Page Horizontal

7" x 47⁄8"

1/2 Page Vertical

33⁄8" x 10"

1/3 Page Standard

49⁄16" x 47⁄8"

1/3 Page Vertical

23⁄16" x 10"

1/4 Page Standard

33⁄8" x 47⁄8"

1/6 Page Standard

23⁄16" x 5"

1/2 Page Standard

49⁄16" x 73⁄8"

Jr. Spread

Print SpecificationsPrint ready PDF is the preferred file format. If file is more than 10MB, please upload to Wes Gray at our FTP site: http://ge.tt

1x 6x 10x 12x 18x

2-pg Spread $22,624 $21,671 $20,435 $18,102 $16,748

Tab 13,308 12,494 12,020 10,650 9,852

Junior page 10,274 9,677 9,085 8,219 7,607

2/3 7,674 7,189 6,726 6,139 5,681

1/2 6,165 5,778 5,377 4,934 4,563

1/3 5,068 4,764 4,465 4,058 3,749

1/4 4,120 3,827 3,389 3,301 3,049

1/6 2,055

Black & white Subtract

Fp $1,750 2/3 & 1/2 $1,050 1/3 & 1/4 $750

(for island page spread)

Bleed: 161⁄4" x 111⁄4"

Trim: 16" x 11"

Live: 151⁄2" x 101⁄2"

Gross Pricing

prInT SpECIFICATIOnS

Send ad materials toWes Gray Media Production Representative 800-547-7377, ext 1337920-563-1699 [email protected]

2014 prInT ADVErTISIng prICIng

Website metrics

8

digital editorial calendar

JAnuAry FEBruAry MArCh AprIl MAy JunE

Ask the Expert

Diagnostic Test Equipment/Electrical Systems Tools and Equipment – Hand Tools, Specialty Tools, Power Tools, Air Tools

Tech Tips

J2534 Pass Thru / Reprogramming

Computers & Software

A/C Service & Repair Tire Safety & Maintenance

Green / Environmental Safety

Lifts, Jacks & Stands

July AuguST SEpTEMBEr OCTOBEr nOVEMBEr DECEMBEr

Ask the Expert

Safety Information / Government Regulations / In the Shop Maintenance and Routine

Shop Equipment – Tire, Wheel Service; Compressors, Lifts, Jacks and Stands

Tech Tips

Battery-Powered Tools

Powertrain, Oil & Lube

Scan Tools Battery Starting / Charging Systems / Inverters

Telematics Body Shop

Ask the ExpertThis section

features an expert to answer reader-submitted questions.

Companies have the opportunity to provide their expertise (see schedule above) on different topics. The expert supplies four (4) “dummy” questions pertaining to that topic that they’ve come across with the development of their tools or products. These Expert Q&As will be featured on the website, as well as the eNewsletters.

Daily NewsUpdated daily, visitors can read pertinent and

exclusive industry news on our website and by receiving our daily eNewsletter.

BlogsGet the industry perspective from editors and

guest bloggers on this weekly updated section of the website.

Tech TipsThe Tech Tips section of our website, VehicleServicePros.com, features a different category of

tool each month. Each week of that month, a different tool company will provide our readers with tips about using their specific brand of tools. For instance, if you make scan tools, your tip might tell the reader how to do something using your tool, maybe something few people know about or something that other scan tools don’t do. Or your tip could describe how to minimize wear, save time, avoid skinned knuckles or how to take care of the tool. Tech Tips are updated each week and featured on the daily eNewsletter. The previous Tech Tips are archived and available at all times. As the searchable archive grows, it will gradually be-come a valuable resource for readers hoping to learn more about a specific tool’s capabilities.

2014 DIgITAl EDITOrIAl CAlEnDAr

ExCluSIVE DIgITAl COnTEnT

To participate, email: [email protected]

9

Website metrics

A rApIDly grOwIng AuDIEnCE

Source: Google Analytics

Fleet Maintenance and its official website, VehicleServicePros.com, provide powerful capabilities to help tool and equipment manufacturers connect with influential customers in the fleet maintenance industry.

Source: Google Analytics

MOnThly unIQuE VISITOrS

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

May 1-July 31, 2013

May 1-July 31, 2012

May 1-July 31, 2013

May 1-July 31, 2012

382,952 Visits

710,314 Visits

138,353 Visits

514,168 Visits

521,305 Visits

1,224,482 Visits

36,616 Monthly Unique Visitors

71,687Monthly Unique Visitors

96,304 Monthly Page Views


96% Increase

MOnThly pAgE VIEwS

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

May 1-July 31, 2013

May 1-July 31, 2012

May 1-July 31, 2013

May 1-July 31, 2012

382,952 Visits

710,314 Visits

138,353 Visits

514,168 Visits

521,305 Visits

1,224,482 Visits





115% Increase

VehicleServicepros.com rEAChES...

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

May 1-July 31, 2013

May 1-July 31, 2012

May 1-July 31, 2013

May 1-July 31, 2012

382,952 Visits

710,314 Visits

138,353 Visits

514,168 Visits

521,305 Visits

1,224,482 Visits





MOrE nEw BuyErS nEw VISITOrS

85% Increase

MOrE rEpEAT BuyErSrETurnIng VISITOrS

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

May 1-July 31, 2013

May 1-July 31, 2012

May 1-July 31, 2013

May 1-July 31, 2012

382,952 Visits

710,314 Visits

138,353 Visits

514,168 Visits

521,305 Visits

1,224,482 Visits





272% Increase

MOrE OF ThE TOTAl MArKETTOTAl VISITS

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

Sept. 1. 2012-Aug. 31. 2013

Sept. 1. 2011-Aug. 31. 2012

May 1-July 31, 2013

May 1-July 31, 2012

May 1-July 31, 2013

May 1-July 31, 2012

382,952 Visits

710,314 Visits

138,353 Visits

514,168 Visits

521,305 Visits

1,224,482 Visits





135%Increase

10







digital oPPortunities

Wallpaper and Welcome AdsProminent wallpaper and welcome ads generate superior click-through rates and unrivaled visibility and impact.

< ChannelsVehicleServicePros.com offers you an opportunity to sponsor and “own” a channel. The marketing category that drives your business is all yours. Deliver your message with an integrated approach designed to increase engagement with your customers and prospects, provide a highly credible vehicle for your marketing and drive superior click-through rates to your advertising.

Online Product GuideThe online product guide is the single most popular section at VehicleServicePros.com. Now, an all-new redesign makes it an even better place for buyers to find your products. The online product guide sponsorships put your brand on top and deliver sales leads directly to your inbox.

welcome Ad

wal

lpap

er A

d

wal

lpap

er A

d

Take charge of your marketing campaign by utilizing our digital products for lead generation and brand

awareness. Banner advertising on the VehicleServicePros.com website (including mobile), Fleet Maintenance daily email newsletters, updated online product guide, tablet apps, email marketing, whitepapers, case studies, video, webcasts and the new channel program is designed to provide category dominance.

MOrE OF ThE TOTAl MArKETTOTAl VISITS

11


Tablet AppsCustom-built apps, including apps for the industry-leading iPad platform, can be built to your specification. Tablet apps are the perfect format for sales brochures, catalogs and other sales and marketing materials and presentations. Our in-house team of app designers and developers has created numer-ous apps of various types. We bring your app ideas to the market quickly and efficiently.

MOBIlE

EMAIl

FM Daily eNewsletter Banner AdvertisingSend your advertising message to industry leaders with eNewsletter banner advertising. Increase your brand awareness and help drive traffic to your website.

Customized Email Campaigns Drive leads, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified list. Customized emails are sponsored exclusively by yOu.

BrOughT TO yOu By

Powered by

Reach Truck-Part Buyers at the Point of Sale!With access to more than 9 million truck parts, FleetPartsBuyer.com is a one-stop shopping experience for buyers.FleetPartsBuyer.com makes it easy for buyers to find and purchase parts from local dealers and distributors.

FleetPartsBuyer.com allows buyers to:• Locate replacement parts from thousands of manufacturers• Find local parts distributors• Locate alternative parts

• Submit requests for quotes on pricing and availability•Purchase online via a single shopping cart, in cases where

parts are available from multiple distributors

Contact one of our sales experts for more information.

now, you can place your advertising message at the point of sale!

12


MOBIlE

VIDEO

Video SponsorshipThis is a week-long campaign that features and promotes your video in the following ways to our subscribers and visitors: enewsletter and 120x120 static image on video carousels; primary video in video carousels hosted in the VehicleServicePros.com video library and keyword optimized.

wEBCASTSLaunch new products, share solutions to critical issues within the indus-try, offer your own product training with a direct communication path to talk to your prospects. Webcasts are great for sales lead generation and interacting with your LIVE audience.

Profile VideoFeature your product, company or key executive, captured on location at your facilities or a trade show. This is blended with supplemental video shot on location, and can also include images and existing video of the product. The end result is an engaging and informative video to drive sales.

Kolman’s Korner NewscastFleet Maintenance magazine captures industry happenings bi-monthly with the Kolman’s Korner newscast, featuring David A. Kolman, Editor. Sponsorship packages are available. Contact a sales representative for more information.

All you need is an idea or objective you need to meet. From there, the Fleet Maintenance team can be your full-service video production house. From conception to completion we’ve got the resources to produce a high-quality product — and at a competitive price.

Custom Video

13

cygnus analytics

EngagementReport

TRACKtionLeads

Cygnus Analytics is a revolutionary technology tool that incorporates social media, proprietary research

questions, personal URLs and multi-channel tracking to augment your marketing campaign.

It’s not good enough to generate sales leads without a plan to make the sale. Cygnus Analytics can give you a competitive advantage by transforming data into meaningful information and actionable market knowledge.

Engagement ReportWith the Cygnus Analytics Engagement Report, you will be able to learn how you stack up against the competition, and how well your marketing strategy is performing by insights into what the market finds interesting and acts upon and what content increases engagement and sales.

The Engagement Report also measures your exposure versus your competitors, engagement by market segments and titles and the volume of your outbound communications.

TRACKtion LeadsThe best way to know if your brand/message is gaining traction is to track who’s seeing your message in the marketplace. The TRACKtion Leads program provides complete campaign transparency. Receive reports on progress, engagement and results.

CygnuS AnAlyTICS

Convert data intoactionable knowledge

Contact a sales representative for more information.

EngAgEMEnT rEpOrT & TrACKtion lEADS

14

digital rates & sPeciFications

DIgITAl rATES

Interactive Ad SizesWe accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis.

Email products: Animation and flash are not recommended.

For file size specifications and digital standards, go to www.iab.net/guidelines/508676/508767.

DIgITAl SpECIFICATIOnS

Send digital materials torhonda Dennis Digital Ad Material Coordinator800-547-7377, ext 2112920-563-1699 [email protected]

website Advertising CpM

Top Leaderboard 970x90 + Smartphone (320x50)* 15% Premium on Top Leaderboard if expandable to 970x415

$95

Top Medium Rectangle 300x250 $95

Secondary Medium Rectangle 300x250 $70

Large Rectangle 300x600 $80

Bottom Leaderboard 970x90 $30

Page Peel $110

Wallpaper $120

Welcome Ad $120

Roadblock - available and priced by product category

Contextual - available and priced by product category

FleetpartsBuyer Top Leaderboard 728x90 $65

Skyscraper 160x600 $60

Contextual Button 120x90 $85

Online product guide

(per Month, 3-month min.)

3 Months

6 Months

12 Months

Category Sponsorship (970x90 Leaderboard, 300x250 + 320x50 mobile)*

$1,450 /month

$1,275 /month

$1,075 /month

Featured Listing $995

Video $595

lead generation per program

Case Studies and White Papers

Base Fee $950

+ Each Lead (fee applies to first 100 leads only)

$65

TRACKtion Leads

Base Fee $2,975

+ Each Lead (All) $20

+ Each Lead (Qualified Only) $40

Channel Sponsorship 3 Months 6 Months 12 Months

(Monthly per Channel, 3-month min.)

100% Share of Voice

50% Share of Voice

100% Share of Voice

50% Share of Voice

100% Share of Voice

50% Share of Voice

$2,465 $2,075 $2,345 $1,975 $2,220 $1,870

• Green • Powertrain/Oil & Lube • Repair Info/Diagnostics • Tire & Wheel • Truck & Trailer • Undercar/Suspension/Brakes • Work Truck Accessories (Each channel includes category sponsorship in the Online Product Guide at no additional cost.)

Net Rates

Daily enewsletter 1 Month 3 Months 6 Months 12 Months 24 Months

Top Banner 468x60 $2,765 $2,190 $2,050 $1,840 $1,530

Skyscraper 120x600 $2,510 $2,010 $1,890 $1,685 $1,405

468x60, position 1 $1,660 $1,120 $1,035 $935 $780

468x60, position 2 $1,615 $1,085 $1,005 $905 $760

468x60, position 3 $1,575 $1,065 $985 $890 $740

Newsletter to Website (300x600) Retargeting Add-on

$250

Tablet Apps

Custom App Available and priced per app

ToolChest App Product Feature $2,500

Sponsorship $5,500 Digital Edition 1x 6x 12x

Front Cover (Advertiser) $845 $725 $640

Front Cover (Non Advertiser) $1,490 $1,360 $1,275

eMail Blasts 1x 3x 6x

Full List CPM $215 $190 $170

Partial List CPM $405 $340 $320

webcast $6,375

Video weekly 1 Month 3 Months 6 Months 12 Months

Newscast sponsorships (Per Month, 3-month min.) $2,650 $2,255 $2,000

Sponsor Video (Per Week) $595

Customized Video Available and priced per shoot

eproduct Showcase $1,695

*Note: 728x90 (in the 970x90 position) is still supported

15

contact us

Contact us today to find out more about all of the print and digital marketing opportunities that Fleet Maintenance has to offer.

800-547-7377

tom neil - [email protected]

MulTIMEDIA rEprESEnTATIVES

sarah shelstrom - Multimedia [email protected]

cortni Jones - Multimedia Representative / East [email protected]

Kylie hirko - Multimedia Representative / West Coast [email protected]

Patrick Krill - Multimedia [email protected]

megan russell - [email protected]

EDITOrIAldavid a. Kolman - Editor800.547.7377, ext [email protected]

erica schulz - Managing Editor Digital/[email protected]

ADVErTISIng MATErIAlSWes gray - Media Production Representative 920.568.8337 Fax - [email protected] MaterialsPrint ready PdF is the preferred file format. send materials to: [email protected]. if file is more than 10mb, please upload to Wes gray at our FtP site: http://ge.tt

rhonda dennis - Digital Ad Material Coordinator800.547.7377, ext 2112 Fax - [email protected] Materialsinteractive ads: We accept ads in giF, JPeg and rich media formats. other formats must be tested and approved on a case-by-case basis.

Maximum file size: banner - 16K animated giF or JPeg, 35K rich media leaderboard, sponsorship or skyscraper - 30K animated giF or JPeg, 50K rich media button - 10K animated giF or JPeg, 35K rich media.

1233JanesvilleAvenueFortAtkinson,WI53538

800-547-7377







16

marshall, mn - cygnus business media-more is what our clients get

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