Hannah Dion

Men’s Gifts

Primary ResearchBrick and Mortar Competitors: Macy’s, JCPenney, GAP, Sears, Kohl’s, Target, Dick’s Sporting Goods, Sports Authority, J. Crew, Brookstone

Online Competitors: JackThreads, Rue La La, Gilt, Esty, Bonanza, Shopify

Two Main Points: 1. Companies analyzed have a similar business model to Marshalls off price and brand name products like

Kohl’s, Sears, JCPenney2. Business models that support new trends

Secondary ResearchMintel Trends on Marshalls and competitors

Personal contact with colleagues, friends, and family

Retail websites and social media

Customer feedbacks on the internet

StrengthsFashionable electronic accessories that include headphones from Skullcandy,

Urban Beatz, iHip, iWorld, Earpollution, and bluetooth speakers/docking stations from iWorld

Wide assortment of top designer cologne including Guess, Dolce & Gabbana, Adidas, Calvin Klein, Kenneth Cole, Nautica

Wallets and small travel bags from Tommy Hilfiger, Guess, Nautica, Fossil, Columbia

Offer Holiday gifts for men, including Christmas, Valentine’s day, and Father’s day!

Current Versatile MixMen’s Accessories: Wallets from designers such as Tommy Hilfiger, Nautica, Fossil, Columbia, and belts Electronic Accessories: Headphones from Skullcandy, Urban Beatz, iHip, iWorld, Earpollution, bluetooth speakers from iWorld, and HDMI cordsMen’s Cologne: Feature brands from Guess, Dolce & Gabbana, Adidas, David Beckham, Calvin Klein, Kenneth Cole, and NauticaMen’s Personal Care:Hair Trimmers from Wahl and Conair, and travel kits from Guess, Tommy Hilfiger, and other brand names Active: Kayaks from Clear Water, and bike racks from Swiss GearFitness: Lifting equipment, weights, pull up bars from GNC, gloves from Nike and Under Armour, and plastic water bottles from Smart ShakeRoom Decor: Framed Tom Brady picture and NFL blanket

New TrendsMen’s Grooming

Male-specific toiletriesExfoliating shaving creams and gelsDepilatory creams/lotions High performance shaving tools

Men’s Fashionable Accessories● Glasses/Sunglasses● Scarves● Hats● Jewelry/bracelets

Opportunities“Man Cave” Sports Memorabilia

● Sports decorations such as bar, banners, posters, signs, pictures, rugs, etc.

Digital Devices● Digital media streaming platforms

Outdoor Activities● Grilling products● Fishing supplies● Games such as pool equipment, table tennis, bocci, frisbees,

kan jam, ladder toss, etc.

Men’s GroomingThis new trend focuses on male-specific toiletries, such as moisturizers,

facial cleansers, eye serums, bronzers, concealers, anti-agers, and mud masks

More and more men are putting higher stock in looking good This trend is about self-confidence and the desire to feel more attractive,

more successful, and, increasingly, more youthful Marshalls Current Selection

The Art of the Perfect Shave: Classic Mach 3 Razor, Razor stand, and Badger Shaving Brush

General Wahl, Remington, and Conair electric shavers Moisturizers from Neutrogena and Nivea Men

Recommended SelectionEmphasis on professional quality brands/products that focus on producing

the best results in facial care This includes high performance shaving tools and toiletries, such as after-

shave balm, hard cream pomade, night cream, clay masks, eye cream, and facial scrubs

Men’s Accessories● This trend focuses on the additional high- statement fashion accessories● Includes items that accentuate the business-casual/city-casual look● Comparison shopping took place at Macy’s, GAP, and J. Crew, where additional

accessories such as scarves, bracelets, and glasses/sunglasses were found nearby the mens clothes section

Marshalls Current SelectionDesigner watches, ties, and cufflinks

Recommended SelectionDesigner statement glasses/ sunglasses with

clear lensesBrand name knitted and “bucket” hatsBracelets: trend of additional accessories to

add to a statement watch

Scarves

Man Cave/ Sports DecorThis opportunity focuses on men being more active when it comes to

home improvement projects, such as “man caves”These “man caves” include a humorous mantra to men who want to

transform a room into their own personal space. They show examples of different rooms that fit customarily male interests like cars, video games, and sports

Comparison shopping at Dicks Sporting Goods and Sports Authority showed a heavy interest in sports decorations and room accessories

Marshalls Current SelectionSmall party decor & football mason jars

Recommended SelectionPictures, posters, banners, flags, rugs with sport team logosJerseys from top players and teams from the NFL, NHL, NBA, MLB Signed memorabiliaBarware

Digital DevicesThis opportunity is due to rapid gains that

are apparent in digital media streaming sets

More people are buying these sets for a larger selection in watching television, and even dropping cable packages to pay less for these other offerings

Comparison shopping took place at Target and Sears

Recommended Selection

Digital media set-top boxes Sticks3-D Internet-enabled Blu-ray players

Outdoor Activities This opportunity focuses men wanting to be

outside in the warmer weather with friends and family

Trend includes outdoor games, sports, and entertainment

Comparison shopping at Dick’s Sporting Goods, Sports Authority, Target

Marshalls Current SelectionKayaks, Bike Rack

Recommended Selection Grills, grill tools, fishing accessories, canoes,

tents, camping accessories, lawn games

Versatile MixGrooming Brands & Products

Mangroomer- Ultimate Pro Body Groomer and Trimmer with Power Burst

Oster- Classic 76 Universal Motor Clipper

Fellow Barber- Texture Paste, Styling Cream, and Complete Shampoo

Anthony Logistics for Men- Perfect Shave Kit

Jack Black- Double Edge Safety Razor, Daily Facial Cleanser, MP 10 Nourishing Oil, and Cooling Gel

Demalogica- Dermal Clay Cleanser

Tom Ford-'Noir' After-Shave Balm and Purifying Face Cleanser

Baxter of California- Night Cream, Under Eye Complex, and Facial Scrub

Men’s Accessories Brands & Products● Icon Brand- Anchor Rope Bracelet● ASOS- Leather Bracelet Pack● Trashness- Stone Ivory Bracelet● Dolce & Gabanna- Aviator Sunglasses● Gucci- Wayfarer Style Glasses● Cole Haan - Wayfarer● Patagonia- Printed Wavefarer Bucket Hat ● Vans- Undertone Mesh Bucket Hat

Versatile Mix Continued...Man Cave Brands & Products

● Sully’s- Sport flags-team memorabilia based on geographical location-New England Patriots theme neon signs-Boston Red Sox banners and signs

● WinCraft● FatHead- Tom Brady Lifesize Wall Graphic,

Patriots Logo Wall Graphic, Boston Red Sox Power Pack

● Winning Streak● Budweiser- “Preferred Everywhere” Nostalgic

metal sign ● NFL, NHL, NBA, MLB Online Stores- Lebron

James Official Jersey● NFL Blankets● NFL Framed Player Photo● Top Shelf - Whiskey Decanter

Digital Devices Brands and ProductsDigital Media Streaming Sticks

Roku Streaming Stick

Google ChromecastBoth under $50.00

Amazon Fire TV Stick

Apple TV

TiVo Stream

Versatile Mix Continued...Outdoors Brands & Products

COOP - Battle Bounce, Spring Slam, Knock ‘Em OffKanJamKelsyus - Bocce Ball, HorseshoesColeman - Instant Tent, Cold Weather Sleeping Bags, Roadtrip

LXX GrillShimano - Tallus Blue Water Spinning RodsRome - Tri-Pod GrillCuisinart - 13 Piece Wooden Grill Tool Set