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MARTELA 1945- The History of Martela Oyj

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Martela creates solutions toinspire people in their work. Furniture, offices, design and spaces are a part of our solution map together with services.

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Page 1: Martela history presentation

MARTELA1945-The History of Martela Oyj

Page 2: Martela history presentation

”On new Year’s Eve 1937-1938 I had a conversation with the head of several sawmills at his home. He said that Finland would never be able to export anything other than sawn timber. I objected to this, saying that I could make furniture, for example, and export it too”- Matti S. Martela

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The 1940sMartela, then called Tehokaluste Oy, was established in 1945. Operations did not begin with production first, as with many competitors. Instead, the company focused on designing products and marketing them to customers. The founders of the company with business degrees were Matti S. Martela, Henrik Virkkunen, Unto Eskola , Jonne Jahnukainen and Svante Nurmiranta plus interior architect Wladimir Rumjantsew.

The 1940s

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The 1940sThe rebuilding of society awaits Finns in the 1940s. The war is over, but there is still a shortage of supplies and massive war reparations to pay.

The 1940s

Office culture also needs renewing, as Finland has adopted the DIN document standard in 1942. The A4 paper size that has been introduced as a result will require all new office furniture; this has to be kept in mind when designing new furniture for storing files.

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The 1940s

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The 1950s- 1952 Summer Olympics in Helsinki- The space race begins; a 184-pound (83 kg) satellite was launched by the

Russians. They named it Sputnik 1. Four months later the United States launch a smaller satellite.

- Elvis Presley became the leading figure of the newly popular sound of rock and roll

- The Chevrolet Corvette becomes the first car to have a all-fiberglass body in 1953.

- In 1950 Paper Mate made its first leak free ball point pen.

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The 1950sThe 1950s is a decade of design. Althougn Finland is still a predominantly agricultural society whose industry relies primarily on the forest sector, expertiese in art and design is beginning to be applied effectively within Finnish industry. The period is characterised by growing internationalisation and the recovery of cultural life.

The rapidly increasing number of interior architects have growing employment prospects within the commercial and public building sectors.

The 1950s

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Pop’s like popcornPolystyrene, the miracle material, was used to create the form for Kilta chairs.

Tehokaluste’s Kilta chair becomes Finland’s first plastic compound chair. Introducing the use of plastic represents a revolution in furniture design. The shapes were formed by casting polysyrene in moulds, allowing chairs to be shaped to fit the anatomy with the seat, arms and backrest as a single piece. In addition to plastic, the use of steel tubes is getting popular the furniture industry, leading to the introduction of lightweight chairs for general use.

The 1950s

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The 1950s

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The 1960s- The Soviets managed to have Yuri Gagarin the first man in outer space during

the Vostok 1 mission on 12 April 1961 and in July 1969 the Apollo 11 mission landed the first humans on the Moon.

- 1969 Arpanet, the research-oriented prototype of the Internet, was introduced- The first heart transpartation operation was made by Professor

Christian Barnard in South Africa- The Beatles were formed in Liverpool 1960- Mary Quant invented the mini-skirt which became the rage in the

late 1960s

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The 1960sDesign activities were focused on industrial design that emphasised the synergies between design, manufacturing and trade. The partnership between industrial design and exports was quite successful in Finland in the 1960s. Finnish industry once again had the courage to invest in even experimental design, thanks to the stability of the economy. Tehokaluste was awarded the Ornamo Silver Ball in 1964 by the Finnish Association of Designers in recognition of its design work.

Towards the end of the decade, however, the personal designer cult that was born in the 1950s began to be criticised. Ilmari Tapiovaara explains the situation thus: “After a design conference held in Suomenlinna in 1968, design principles were questioned for the first time. Instead of a cult of star designers, a new slogan arose: “anonymous design”. In architecture, for example, the young generation emphasised common values, industrial production systems and the diluting of the role of individuals, which had previously been so central.”

The 1960s

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The 1960sThe Tehka series designed by Olli Mannermaa led to the creation of new work spaces.

The 1960s

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The 1960sYoung people became a new generation of consumers, one that went dancing and followed fashion. The 60s’ fashion adjective “nasta” (“cool”) was also the name given to a line of Tehokaluste’s chairs (in the picture).

The 1960s

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The 1970s- The 1970s were marked by the energy crisis which peaked in 1973 and 1979- The first e-mail transmission in 1971- The World Trade Center towers were opened in New York in 1973- In clothing, prints, especially from India and other parts of the world, were

fashionable- Microwave ovens became commercially available- Abba was the most successful musical act of the 1970s, topping

approx. 370 million sales since 1972

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In 1974 Tehokaluste merges with Martela Oy, formerly Nummela Production. Ever since the company has been known as Martela. The choice of the name is partly dictated by the fact that it is easy to pronounce overseas and it is the family name. Export becomes increasingly relevant in the 1970s, as sales grow and exports overseas increase. In response to the shortage of labour at the Nummela plant, a new factory is opend in Kitee in the mid-1970s.

The 1970s

The 1970s

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Close to sculpture. Voitto Haapalainen’s Prisma recliner introduced a collection with strong lines and edges to compete with all the other series with rounded and soft lines. In its own way, Prisma provided a kind of contrast to Yrjö Kukkapuro’s Carousel chair. For Tehokaluste, Prisma was an impressive series that was photographed a lot, and Haapalainen had to make several adaptions of the series to meet the demands of individual customers.

The 1970s

The 1970s

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The 1980s- This time period saw a great social, economic, and general change as wealth

and production migrated to newly industrializing economies- The IBM PC, launched in 1981, become the dominant computer for professional

users- The first Macintosh was introduced on January 24, 1984- National safety campaigns raised awareness of seat belt usage to

save lives in car accidents- Michael Jackson is considered one of the most successful male Pop

and R&B artists of the 1980s

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The 1980s

Computers featuring two disk drives represented the peak of technology. IT headaches soon began to effect work, however. The computers created heat, took hours to carry out their tasks, and the worst thing was that you could lose work that you were just about to finish. The heavy Conti table looks light enough to float in this advertising image.

The 1980s

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The 1980s

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The 1990s- The European Union was formally established when the Maastricht Treaty came

into force on 1 November 1993- The 1990s were an incredibly revolutionary decade for digital technology- Advancements in computer moderms, ISDN, cable moderms and DSL lead to

faster connection to the Internet.- The first MP3 Player, the MPMan, is released in late spring of 1998- The Global Positioning System (GPS) becomes fully operational- The film Titanic becomes a cultural phenomenon throughout the

world, and eventually becomes the highest grossing film of all time grossing over $1.8 billion worldwide

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The 1990sStanding work became a trend at the end of the 1990s, regardless of the fact that electrically adjustable tables were initially expensive and hard to use.

“When the price of electric motors came down due to high demand, it began to make sense to offer office tables with electric height adjustment. Martela R&D team had to work fast to realize this opportunity,” Toivola remembers.

The 1990s

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The 1990s

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The 1990s

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The 2000s- A common currency for most EU member states, the euro, was established

electronically in 1999, officially tying all the currencies of each participating nation to each other. The new currency was put into circulation in 2002 and the old currencies were phased out.

- Wireless internet became prominent by the end of the decade- Digital cameras become widely popular due to rapid decreases in

size and cost while photo resolution steadily increases- The best-selling artist of the decade was the American rapper

Eminem, who sold 32 million albums

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The 2000sPreviously, office working titles, furniture and its size were status symbols, but since then the trend has been towards eliminating hierarchies to create new ways of working and new types of offices. Chairs could inspire workers to stand up, and laptop computers are easy to carry with. Today the emphasis is on making fluent work flow, sharing information between workers and helping them move about within an environment of constant change.

The 2000s

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MARTELA TODAYMartela Group 2011

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MARTELA IN BRIEF

Martela Group 2011

Martela has approximately 600 employees (2010).

56% of the personnel are salaried and 44% are workers.

75% of the personnel is working in Finland.

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MARTELA IN BRIEF

Martela Group 2011

Subsidiaries in Finland, Sweden, Norway, Denmark, Poland, Hungary and Russia

Production plants in Nummela, Kitee and Raisio in Finland, Bodafors in Sweden, and Warsaw in Poland

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ENVIRONMENT AND QUALITY

Martela Group 2011

Our objective is to provide excellent customer service and durable, safe and long-lasting products, having as little environmental impact as possible.

ISO 9001 certification for high quality.

ISO 14001 certification for sustained attention to environmental issues.

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RESPONSIBILITY

Martela Group 2011

Responsibility is included in Martela’s values, operational policies and strategy.

Furthermore, we have set goals to define separate management principles to guide our corporate responsibility work in:• Code of Conduct for the whole Martela Group• Human Relations Principles• Group Environmental Policy• Procurement Code of Conduct• Supplier Code of Conduct

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LEADING FINNISH INTERIOR BRAND

INSPIRING SPACES

BETTER INTERIORSmission

Martela Group 2011

brand promise

vision

Page 32: Martela history presentation

INSPIRING SPACESAn inspiring space is one of the most important resources in the workplace: it brings together people with shared goals and hopes. An inspiring space improves creativity. It encourages us to think, act and engage.

Martela creates solutions that inspire. Inspiration is a source of energy that you carry with you everywhere you go, whether at work, home or elsewhere.

Every space can inspire.

Every person can be inspired.

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INSPIRING OFFICE

Martela Group 2011

Inspiring working places bring together our solutions for people who want to enjoy their office hours. They have a real effect on human resource management. We listen and understand our clients’ needs, then present and offer them new, more inspiring office solutions.

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INSPIRING MEETING

Martela Group 2011

Meetings become really creative and inspiring when everything involving the people and teams is forgotten except for issue that brought them together. When inspiring meeting spaces are really well planned and executed, people focus on their own creativity.

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INSPIRING MATERIAL

Martela Group 2011

Martela is an expert in the puzzle of differentcombinations of material for various spaces. Our greatest resources are architects and partners with whom we are involved in hundreds of projects and interesting solutions. We listen, so that we can create better solutions for our clients.

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INSPIRING SERVICE

Martela Group 2011

Time is the most valuable resource. That is why we offer inspiring service. It allows people in new working spaces to shortcut their way to a new environment that works.

We have collected a lot of knowhow about inspiring spaces. Our service communicates the concept in a way which our clients can easily understand.

We stay close by also after the project is executed. We can provide the completing products, maintenance service, movals and recycling. We are inspired by our clients’ needs.

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It’s important to inspire individuals and increase their initiative to learn more and give people Ideas on how to find out more by themselves. We provide solutions to keep this happening.

Educational spaces are one of the key areas of our expertise. It’s a playground where many interests meet. We want these meetings to be inspiring events where information, skills, and emotions can be shared. Teaching principles change constantly. We participate in the latest developments in school environments, training spaces and university campus areas.

We are learning ourselves, too to provide our clients the best possible environments to put their minds to work.

INSPIRING SCHOOL

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INSPIRING WELFARE

Martela Group 2011

We have a track record of hundreds of interiors in the welfare sector. Inspiration can also be a part of these environments. There’s great demand for health and wellness services, and more individuals with a claim to receive the best.Health care professionals meet individuals and their relatives, and spaces should be a mix of public work and privacy. Every detail and idea combining functionality, efficiency and human interaction has real value.

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MARTELA VALUES- Family Business- Passion for Innovations- User Driven Design- Finnish