martin finn, ceo (edcoms, uk) - cinekid 2014
TRANSCRIPT
![Page 1: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/1.jpg)
Digital media in educationCinekids Conference
14 October 2014
![Page 2: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/2.jpg)
In 20 minutes…..
EdComs
Innovative uses of technology in education
Proof of effectiveness
Businesses and education working together
Lessons for others?
![Page 3: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/3.jpg)
![Page 4: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/4.jpg)
EdComs teams
Content
developmentDigital Film
Live Marketing Research
![Page 5: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/5.jpg)
Does it enhance learning?
![Page 6: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/6.jpg)
Is it proportionate?
![Page 7: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/7.jpg)
Innovative uses of technology in
education and learning
![Page 8: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/8.jpg)
To follow……
A tool
Gamified learning
An immersive environment
A feedback mechanism
A participatory experience
![Page 9: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/9.jpg)
GSK Science Education
![Page 10: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/10.jpg)
GSK: Reaction test
![Page 11: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/11.jpg)
EDF Energy: Carbon sinks game
![Page 12: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/12.jpg)
BP Educational Service
![Page 13: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/13.jpg)
BP: Where’s the science in that?
![Page 14: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/14.jpg)
BP: Where’s the science in that?
![Page 15: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/15.jpg)
Pfeg: Fin Cap
![Page 16: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/16.jpg)
EDF Energy: Bumblebees
![Page 17: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/17.jpg)
Proof of effectiveness
![Page 18: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/18.jpg)
Samsung Research
Six primary schools in deprived areas of England and
Wales
Use of the Samsung ‘Digital Classroom’ – including
tablets, a suite of apps, e-board, cameras and teacher
notebook
Aim was to assess impact on learning
![Page 19: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/19.jpg)
Topline findings
1. Pupils and teachers are working more collaboratively
share their ideas, learning together, learning from
mistakes
2. Learning is more self-directed and led by the pupils
freedom to work independently, presenting their ideas
3. Pupils are better able to gather information, interpret
facts and discuss their findings
online searching, developing ‘higher order’ skills
![Page 20: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/20.jpg)
Topline findings
4. Pupils are more engaged in their learning and more
confident
Greater interaction, work more creatively, teachers
giving effective feedback, pupils’ growing confidence
5. Some schools are reporting stronger numeracy and
literacy
At one school, Samsung pupils had a higher average
points score than those not participating.
6. SEN and disengaged pupils seem particularly to benefit
Easier to differentiate learning, pupils more confident in
sharing, engaging the disengaged
![Page 21: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/21.jpg)
Businesses and education working
together
![Page 22: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/22.jpg)
Businesses and education
McKinsey & Company: Education to employment: Getting Europe’s youth into work, 2014
![Page 23: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/23.jpg)
EdComs clients
3
2
![Page 24: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/24.jpg)
Why do they do it?
Delivering a socially beneficial message
Corporate responsibility
Community engagement
Sector understanding
Workforce pipeline
Employee engagement
![Page 25: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/25.jpg)
Example programmes
GSK: stories from the
laboratoryBP: inspiring budding
engineers and scientists
Royal Bank of Scotland:
financial education
EDF Energy: energy, science
and sustainability
Costa Coffee: Geography
project on the coffee trade
![Page 26: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/26.jpg)
What is there to learn for others?
UK is not unique…well not quite
Mutual recognition of why businesses are there and why
schools are there
Common understanding of what education is for
Find common ground and look for the best in each other
Businesses must offer unique expertise and opportunities
Schools must commit to the partnership offer
![Page 27: Martin Finn, CEO (Edcoms, UK) - Cinekid 2014](https://reader033.vdocuments.net/reader033/viewer/2022051617/55ae3ea91a28abf0648b4626/html5/thumbnails/27.jpg)
Questions?