martin guitar production bang miyeon, choi hyunuk, kwag sooyeon, ku changwon
TRANSCRIPT
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MARTIN GUITARPRODUCTION
BANG MIYEON, CHOI HYUNUK,
KWAG SOOYEON, KU CHANGWON
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CONTENTSI. Martin guitar?
II. Process of producing Martin guitar
III. Features of producing Martin guitar
IV. Operational challenges – recommen-dation
V. Technical challenges – recommenda-tion
VI. Other recommendation
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1. MARTIN GUITAR?
Top quality guitar company from 1833
Prices are from about $300 to about $12,000
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1. MARTIN GUITAR?
Top Quality
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2. PROCESS OF PRODUCING MARTIN GUITAR
1) Raw material – Wood
Peru Mahogany
American Maple
Spanish Cedar
2) Neck Support - Grain runs along with the annual ring of the tree
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3) Cut wood into thin slats by machine
4) Carving Neck by CNC ma-chine
5) Machine makes the hole and human inspects it
2. PROCESS OF PRODUCING MARTIN GUITAR
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6) Carving exact frets by ma-chine
7) Mahogany blocks – made by CNC machine
8) Flexible Line – made by machine
2. PROCESS OF PRODUCING MARTIN GUITAR
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9) Bridge – made by CNC ma-chine, similar to the neck
10) Body – made similarly to CNC, but are in bed
11) Body Back – Very same opera-tion as body, but separate piece of wood
2. PROCESS OF PRODUCING MARTIN GUITAR
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12) Brace – needs good skills, takes delicate touch by master
13) Lining Rim – all by hand
14) Fiber – black, white, ivory binding or decorating edge of guitar
Fit into the slot perfectly accurate
2. PROCESS OF PRODUCING MARTIN GUITAR
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15) Fitting the neck – uses special device to check the exact position of the neck
16) Tuning machine – fixed to the head by hand
17) String Line – carved by hand
18) Inspecting
2. PROCESS OF PRODUCING MARTIN GUITAR
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3. FEATURES OF PRODUCING MAR-TIN GUITAR
• Internal plant isn’t mechanized and has separated parts un-like other factories
• Still uses draft knives, files and their hands to make guitars
• Machines are used only in dangerous process
1) Manual labor > Mechanization
Manual labor Mechanization
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• Factory contains heavy equipment used for assembly line production – can produce adequate amounts of guitars, whose demand can’t be afforded by small workshop
2) Factory > Workshop
3. FEATURES OF PRODUCING MARTIN GUITAR
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4.1 OPERATIONAL CHALLENGES1) Adjusting to Changes
Mandolin
Ukulele
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2) Distribution problem• Early, C.A. Zoebisch & Son was the sole distributor of Martin Gui-
tars
• Frank Martin made extensive sales trips where he personally sold the majority of the company’s output to music dealer
• Now, the company uses optimal selling method – The products are sold at only authorized stores and online
4.1 OPERATIONAL CHALLENGES
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4.2 OPERATIONAL CHALLENGES - RECOMMENDATION1) Adjusting to Changes – Electronic guitar
• The competitive brands of quality guitar give weight to produc-ing electric guitars.
1. didn’t devote themselves
to produce electric guitars 2. didn’t try to produce
them continuously
new product
development department long term project
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2) Distribution problem
– need more authorized shops in Asia
Authorized shops in North America
Too few shops in Asia!4.2 OPERATIONAL CHALLENGES - RECOMMENDATION
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5.1 TECHNICAL CHALLENGES1) T-cross Bar Problem
• During the World War II, metal supply was in shortage
• Replaced T-cross bar with a similarly shaped piece of ebony, but it was more prone to neck–angle problems
• After the war, the steel T–bar found its way back into production, only to be replaced in 1967 by a square steel tube
• In 1985 the Martin Company introduced adjustable reinforcing (truss) rod
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2) Rosewood Supply Problem• Until the mid 60’s, Martin had always purchased rosewood in log
(or "timber") form in Brazil
• In mid 60’s, the Brazilian government placed an embargo on tim-ber shipments
• The company began importing rosewood from India
• The new three–piece back D–35 was a major success
5.1 TECHNICAL CHALLENGES
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3) Dreadnought Body Style• Originally devised in 1916 as a collaboration between Martin and
the Oliver Ditson Co., the dreadnought body style was larger and deeper than most guitars
• Greater volume and louder bass made the guitar more useful as an accompaniment instrument for singers of the day
• Today the "dreadnought" size and shape is considered one of the "standard" acoustic guitar shapes
5.1 TECHNICAL CHALLENGES
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4) 14 Fret Neck Innovation• After the Great Depression in 1929, Martin’s sales decreased dras-
tically
• Martin changed the conventional 12 fret neck to 14 fret neck, which allowed easier access to higher notes
• Great players like Leroy Powell, Al Esposito welcomed the change
5.1 TECHNICAL CHALLENGES
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5.2 TECHNICAL RECOMMENDATION- COMPARISON WITH CORT
1) Martin’s specialty: Handmade• Cort operates highly mechanicalized
company
• But there are also operations by hand
• So Martin should keep their handmade policy
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2) Making Body• Martin’s process of making body part is too inefficient
• Like the machine of Cort, Martin should implement some new ma-chines to higher the production rate
5.2 TECHNICAL RECOMMENDATION
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3) Making Neck• Martin’s process of making neck part is too inefficient
• Like the machine of Cort, Martin should implement some new ma-chines to higher the production rate
5.2 TECHNICAL RECOMMENDATION
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4) Gluing Bracers• Martin’s process of gluing bracers is all by hand
• But this gluing process is much more efficient by machine, and it does not lower the quality, if not highering it
• Like the machine of Cort, Martin should implement some new ma-chines to higher the production rate
5.2 TECHNICAL RECOMMENDATION
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5) Using efficient line• Martin’s whole process is too long in distance – there are too
much time wasted by moving the parts
• Martin should change the composition of the company to be more efficient
5.2 TECHNICAL RECOMMENDATION
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Adopting Meister System• Germany’s Porsche uses this system
• Come down by education of apprentices from medieval Zunft
• Martin can adopt this system to train apprentices into masters
6. OTHER RECOMMENDATION
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