martin - social super forum
TRANSCRIPT
![Page 1: Martin - Social Super Forum](https://reader033.vdocuments.net/reader033/viewer/2022051515/5552e1aab4c905014c8b4e28/html5/thumbnails/1.jpg)
@TomMartin
Designing a Social Media Practice
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Hiring|don’t hire an INTERN!
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Hiring| Social Media Director
experience ma+ers
photo by Daniel Zanini H.
master salespersonbi-‐lingual
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Hiring| Social Media Manager
unique skill set requirementsstrategicanaly7calcrea7vepersuasiveproac7vegreat presenteroutstanding nego7atordeterminedfearless
storyteller
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breadcrumb marketing
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Hurdle| concepts vs conversations
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Hurdle| creating content
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Hurdle| shining stars
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Making Money| what’s the profit model?
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Making Money| salary costs
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Making Money| lose the clock
photo by wwarby
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Making Money| dedicated resources
4Xmultiplier
+ FTE
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@TomMartin
photo by me'nthedogs
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