martina rucco pittaccio cs110 professor scaramastra final project ikea history and business strategy
TRANSCRIPT
INDEX Introduction & History
IKEA’s Layout
Company Analysis - S.W.O.T
Industry Analysis
IKEA’S Competitors1. USA2. CHINA3. FRANCE
Environmental Awareness
HISTORY OF IKEA
1943 IKEA was founded by Ingvar Kamprad
1951 The first catalog was published
1958 The first IKEA store opens in Sweden
1963 IKEA arrived in Europe
1985 IKEA arrived in USA
1990 The first environmental policy
1997 IKEA website & Children’s IKEA
1998 IKEA arrived in China
2001 IKEA rail
2002/2006IKEA increased 50% of sales
2007/2009 IKEA riched1000000 custumers
2010/2014 IKEA hired 20.000 people
INTRODUCTION AND CURIOSITIESAcronym- I (Ingvar)-Founder’s first name
K (Kamprad)-Founder’s last name
E (Elmtaryd)-Farm where he grew up
A (Agunnaryd)-Home village
Logo- Blue & Yellow;
The colors of Swedish National Flag.
COMPANY ANALYSIS- S.W.O.T.Strengths
Strong brand recognition
Various operations
Established
Vertical integration
Product differentiation
Weaknesses
Dependency on Europe (Number of shops in Europe)
Recalls on IKEA products
S.W.O.T.Opportunities
1. Online retail shopping
2. Expansion
3. Electrical market
Threats
1. Competition
2. Increases in steel prices4. Swedish food market
INDUSTRY ANALYSIS
Balance sheet of 2013/4 – approximately increase of 13%
Future trends:
- Internet vs. Stores
- TV monitor
Global issues:
- Furniture Stores take too much space
- Products’ Names
IKEA’S COMPETITORSo U.S. Competitor: Euromarket Design, Crate and Barrel
o France Competitor: Conforama
o China Competitor: Qingdao BOFA Furniture Company Limited
IKEA IN UNITED STATES
1. 34 current IKEA locations
2. Adding additional 3 locations soon
3. Original IKEA in Philadelphia in 1985
4. On Fortune 100 Best Companies to Work For
IKEA SHOPS IN USA
IKEA IN FRANCE
I. IKEA: a fashion brand
II. A unique experience
III. Convenient services
For more info click hereBegin With IKEA Commercial
ENVIRONMENTAL AWARENESS
LED Lighting
Energy-saving appliances
Water-saving Taps
IKEA and WWF
IKEA Soft Toy Campaign
Charging for plastic bags