martinez bree campaignmaren

Maren Ord: The New and Upcoming Face in Music

By Bree Martinez

Monday, August 25, 14

Meet Maren Ord Maren Ord is a young Canadian singer born and raised in Edmonton, Alberta.

Her father was a music professor and her mother taught voice & piano lessons.

Toured all over Canada with her family as the Ord Family singer, where she learned her passion for music and taught herself how to play the guitar, sing and play the piano.

Debuted her first album, Waiting, in 2000 and her second single, Pretty Things, in 2006.

Maren currently lives in river valley area of Edmonton, Alberta with her husband Joe, and two young sons, Jackson and Noah.


Our Goal

The goal for this campaign is to create a campaign market that will help Maren Ord get her name out there in the music business and gain a bigger fan base in both Canada and United States.


Campaign Objective To create awareness for Maren Ord’s music and make her more well known within the music industry.

Create a personal website as well as other social media accounts, where people who already know Maren Ord can keep up to date with everything that is going on in her life as well as download her music. This will also help get her more noticed by people who don’t know Maren Ord and want to know more.

Network with popular music blogs to get our music out there and get more people to be more aware of our music. Blogs will be able to review our music and then give their opinion on it.

To raise our fan-base, to do this we will do open mic performances, collages, and other small venues.


Do you know Maren Ord?

35%

65%

No Yes


Have you heard Maren’s single Waiting or Pretty Things?

46%54%

NoYes


Target Audience


The Competition

Source: https://flic.kr/p/4Z2Kbn

Kate Voegele LeAnn Rimes

Source: https://flic.kr/p/nvKWzv

Avril Lavigne

Source: https://flic.kr/p/b7YWED


https://flic.kr/p/nvKWzv

https://flic.kr/p/nvKWzv

https://flic.kr/p/b7YWED

https://flic.kr/p/b7YWED

Primary Audience

Keri Michelson

Mormon, listens to both pop/rock music, is a huge fan of Avril Lavigne.

a 16-year-old sophomore in high school

Her style can be considered boho-chic as well with a hint of edge. Source: https://flic.kr/p/dpv7yi


https://flic.kr/p/dpv7yi

https://flic.kr/p/dpv7yi

Secondary Target

Lidia Olsen

A young 30-year-old artist and mother of two.

She is a well know art teacher within her community

She is also mormon Source: https://flic.kr/p/5W6tuC


https://flic.kr/p/5W6tuC

https://flic.kr/p/5W6tuC

Strategies


Marketing Strategy #1 Market Maren Ord’s music as Pop/Rock.

Start networking with popular music blogs to get Maren’s music out there in the open and get more people aware of her as an artist.

Also begin networking with radio stations across the states that specialize in both genres of pop and rock music.


Marketing Strategy #2Make sure we are marketing towards our target audience between the ages of 14 to 30.

Create social media accounts for Facebook, Instagram, Twitter, Youtube, and Tumblr.

Create music videos for her music, and post them to Youtube.

Create personal website so that more people can learn about her and keep updated on


Marketing Strategy #3Play up the Avril Lavigne image that she is know for and completely revamp it into her own.

Create new songs to go with her new image.

Begin preforming at local small venues, collages, and open mics.


Implementation Plan

1st Month(Sept.2 - Oct.4)

- Begin outlining the details of the website, what content to put on and what we would like it to look like creatively. - Begin creating social media accounts, Twitter, Facebook, Instagram, Youtube, and Tumblr. - Get website up and running, begin putting in content as well as downloadable music.

2nd Month(Oct.6 - Dec.1st)

- Begin networking with popular blogs, giving them our music to write reviews on them. - Begin writing new material for a new album- Begin creating awareness for Maren’s music - Start networking with radio stations that play our genre of music

3rd Month(Dec.3 - April 31.)

- Start booking small venues, open mic performances, and collages. - Move to doing bigger performances - Begin doing interviews, and working with the press - Work towards one huge concert both in Canada and United States.

Months Objectives


Q & A
