martinez michael solomo
DESCRIPTION
1 - Introduction. The Advent of So-Lo-Mo and its manifestations in society. 2 - The Definition of Social-Local-Mobile. What is the craze all about? 3- Social: An in-depth look into this aspect and its effects on business. 4 - Local: An in-depth look into this aspect and its effects on business. 5 - Mobile: An in-depth look into this aspect and its effects on business. 6 - Implications to E-Commerce of SoLoMo 7 - Trends: The Statistics behinds mobile users. Facts and Figures that you won't believe. 8 - The Next Two Years: How People and businesses will react to the SoLoMo movement.TRANSCRIPT
By: Michael C. Martinez
SOcial LOcal MObile Our World Now
“SoLoMo refers to a more mobile-centric version of the addition of local entries to search engine results.
SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC.”
- Techopedia Definition
What is SoLoMo?
o Social Media plays a key role in our society nowadays. Everyone is using it to share, interact, and communicate with friends and other fellow users.
o As the world changes from the technological advancements, so must business organizations.
o Companies can and must utilize social media to amplify their brand image and build more relationships with potential and existing customers.
SOCIAL
o Consumers who want fast and easy, will often search locally to have their problems and needs satisfied.
o Businesses can hit their target market more and achieve higher sales when they specifically emphasize promoting themselves online to their local market.
o Affinity and proximity are important factors in attracting target customers, hence location-based marketing.
LOCAL
o There has been a enormous increase in the use of smart phones and tablets that has led to a subsequent increase in E-Commerce related activities.
o Companies must adapt to this change and extend their online marketing from websites to mobile applications.
o Optimized websites and mobile applications make it easier for people to discover and engage with the business mobile.
MOBILE
Technological advancements and social changes in consumer behavior has altered the way world does business. With more people using mobile devices to access social media websites and search business websites, companies will adapt in order to utilize market potential.
More websites and mobile applications will be developed to provide easy-to-use and convenient E-commerce shopping experiences and business transactions to customers.
Implications to E-Commerce
TRENDS
(1) More People Will Use Smartphones and Tablets To Do Mobile Payment
(2) Information Symmetry Will Be Enhanced As Online Mobile Content Is Expanded
(3) With the Advent of SoLoMo, More Consumers Will Discover and Engage With Local Businesses
The Next Two Years