martyn evans - implementing lean startup

Download Martyn Evans - Implementing Lean Startup

Post on 10-May-2015

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A personal view of Lean Startup and how it helps us confront potential failure head on

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  • 1.HEAD OF PRODUCT Martyn is a creative technical director and product strategist with broad ranging skills and experience gained from 20 years working with digital technology. His approach is creative, collaborative and instinctively lean. Martyn Evans @martynrevans martyn.evans@ubxd.com

2. EXPERT? 3. VERY BUSY https://www.ickr.com/photos/slworking/ 4. PRAXIS MAKES PERFECT 5. THE EXPERT 6. The Museum of Failed Products 7. Back at the Museum of Failed Products, it isn't hard to imagine how another downside of the positive-thinking culture an aversion to confronting failure might have been responsible for the very existence of many of the products lining its shelves. Each one must have made it through a series of meetings at which nobody realised that the product was doomed. Perhaps nobody wanted to contemplate the prospect of failure; perhaps someone did, but didn't want to bring it up for discussion. Even if they realise where things are headed, there's a perverse incentive for marketers to plough more money into a lemon: that way, they can force some sales and preserve their dignity. By the time the truth becomes obvious, the original developers will have moved to other products, or other rms. Little energy will have been invested in discovering what went wrong; everyone involved will have conspired, perhaps without realising what they're doing, never to speak of it again. Oliver Burkeman http://www.theguardian.com/lifeandstyle/2012/jun/15/happiness-is-being-a-loser-burkeman Happiness is a Glass Half Empty 8. LEAN STARTUP Lean manufacturing Customer development Service design Design thinking Agile software development 9. EPIPHANY https://www.ickr.com/photos/matthewpietromasonry/ 10. DESIGN THINKING 11. AGILE MANIFESTO Individuals and interactions over processes and toolsWorking software over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a plan! That is, while there is value in the items onthe right, we value the items on the left more. 12. EXPERIMENT https://www.ickr.com/photos/knowsleycouncil/ 13. FIND YOUR INNOVATORS 14. Problem Statement I believe that my customer has a problem achieving this goal 15. GET OUT OF THE BUILDING 16. PERSONAS 17. Claire' ' ' ' Type ''''Teacher' Gender ''''Female' Age'' ''''43' ' Character' Energe8c'and'posi8ve.' ' Behaviours' 'Respected'head'of'department' 'Has'been'a'teacher'for'20'years' 'Afraid'of'technology' ' Needs'and'Goals' 'Help'balancing'managing'department'and'monitoring' teaching'standards' 'Hasnt'integrated'IT'very'well' ' Most'Likely'to'Say' Call'the'IT'man!.' ' Served'By' 'Demonstrable'evidence'of'teaching'eec8veness' 'A'single'app'to'focus'learning'skills' 'Ease'of'use' ' Pearson'My'Learning' 18. SINGLE WRINGABLE NECK 19. Problem Statement I believe that innovative business owners in the Cambridge area have a problem achieving this goal 20. Problem Statement I believe that innovative business owners in the Cambridge area have a problem achieving this goal. ! And I will know this to be true when 21. WHY? WHY? WHY? WHY? WHY? 22. Problem Hypothesis I believe that innovative business owners in the Cambridge area have a problem getting work done on crowded commuter trains between London and Cambridge. ! I will know this to be true when 15/30 attendees at the 50th Generation talk agree that this is a major problem for them. 23. Solution Hypothesis I believe that providing my customer with this solution will result in this quantiable outcome. ! I will know this to be true when 24. Solution Hypothesis I believe that providing business owners in the Cambridge area with an affordable car service between Cambridge and London with a comfortable seat and facilities to work will result in 6 journeys per day. ! I will know this to be true when I take 3 bookings from 30 people at the 50th Generation talk 25. Ubxd Hypothesis We believe that providing business owners and product owners who visit our website with a mechanism to identify where their business is in the product lifecycle will allow them to understand more clearly how our services can help them. ! We will know this to be true when we see a 20% increase in enquiries from our website with this mechanism in place. 26. Ubxd Assumption We believe that business owners and product owners will be able to place their business on our product lifecycle. ! We will know this to be true when at least at least 24/30 attendees at a business innovation meeting can successfully do so 27. UBXD:LEAN WORKSHOP Idea generation Elevator pitch Business Model Canvas/Lean Canvas Personas Experience mapping/Customer journeys Interviewing Design studio MVP/Experiment design 28. hello@unboxedconsulting.com 020 7183 4250 17 Blossom Street London E1 6PL London 021 794 3844 Madison Place Alphen Ofce Park Constantia 7806 Cape Town