MARUTI SUZUKI INDIA LIMITED Maruti Suzuki India Limited was established in February 1981, though

the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India .

Maruti Suzuki India Limited commonly referred to as Maruti, it is a subsidiary company of Japanese automaker  Suzuki Motor Corporation.

Mr. Shinzo Nakanishi is the CEO & Managing director of the company whereas Mr. RC Bhargava is the Chairperson of the MSIL.

MARUTI Suzuki India Limited have two plants which are located at Manesar and Gurgaon .

Manesar Plant produes the  A-star , Swift , Swift DZire , SX4 and Ritz.

The Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni, Gypsy, Ertiga and Eeco.

Mr. Shinzo Nakanishi(CEO & MANAGING DIRECTOR OFMSIL)

Mr. RC Bhargava(The Chairperson of MSIL)

OBJECTIVES: To study HR Policies and Practices of Maruti Suzuki India Limited. To study SWOT Analysis of Maruti Suzuki India Limited. To study Mile Stones of Maruti Suzuki India Limited.

RESEARCH METHODOLOGY: SOURCE OF DATA:-

SECONDARY DATA- The data was collected with the help of Maruti

Suzuki web site, Wikipedia and Google.

HR POLICIES AND PRACTICES IN MARUTI SUZUKI:

HR VISION:-Lead to facilitate continuous change towardrs organisational excellence.

HR INITIATIVE:-To improve the performance appraisal system.-Improvement in internal & external training.-Prepare MUL strategic business plan to achieve the vision & goal.

Culture Building Initiatives since Inception:-Common uniform.-Open office.-Communication & decision making.-Morning meetings.

CONT…

INDUCTION & SUCCESSION:

-Recruitment on an ALL BASIS – No region specific. -Transparent recruitment & training process. -All India test.

MATTERS USUALLY DISCUSS IN THE MARUTI INDUCTION:

-Ensuring personal effectiveness. -Over view of Maruti Suzuki.

CONT….

THE VARIOUS TRANING PROGRAME IN MARUTI:

-Induction .

-Product Programs .

-Selling skills.

-Customer care.

-Advisor for life programs.

-Delivery process.

MARUTI CREATE VALUES IN THE

FOLLOWING WAYS:

-Feed back form system.

-Customer complaint received by dealer.

SWOT ANALYSIS OF MARUTI SUZUKI INDIA LTD:

Strengths: Maruti Suzuki India Limited is in a leadership position in the market with a

market share of 48.74 There are around 15 vehicles in Maruti Product portfolio. Alto still beats the small car segment with highest number of sales.

Weakness: Low interior quality inside the cars when compared to quality players like

Hyundai and other new foreign players like Volkswagen, Nissan etc. Younger generations started getting a great affinity towards new foreign

brands.

Opportunities:

MUL has launched its LPG version of Wagon R and it was a good move simultaneously.

Maruti’s cervo 600 has a huge potential in tapping the middle class segment and act as a strong threat to Nano.

Threats: China may give a good competition as they are also planning to enter into

Indian car segment Launch of Hyundai’s H800 may result in the decline of Alto sales.

MILESTONES: 1970: The Indian government launched a new car company called Maruti Technical

Services Limited which created competition for the existing Ambassador Car Company.

1971: The government changed the name of the company to Maruti Limited. Indira Gandhi’s son, Sanjay Gandhi became the managing director of the company.

1977: The Company was liquidated as a result of corruption. There was a Maruti Scandal in 1978 where the court issued a notice to Maruti. Sanjay Gandhi passed away.

1981: The Company was re-established when the founders’ mother, Indira Gandhi took charge. The Company was now called Maruti Udyog Limited. After partnership with Japanese giant Suzuki Motor Corporation in a Joint Venture Agreement, the company was called Maruti Suzuki Company.

1983: Maruti produced its first car, the Maruti 800. It took the company thirteen months to produce this car. This changed the landscape of the Indian car market as Maruti 800 was the most cost-effective and fuel-efficient car in India.

1984: Maruti produced a large mini-van called the Omni that seated up to eight people. This was an addition to its existing offering of the Maruti 800.

Between 1985 and 1995: Maruti launched the Gypsy, the Maruti 1000, the Zen, the Esteem, and the Maruti On Road Service, a 24-hour service which gives customers 24-hour access to technicians and vans who are ready to help with any problem of the car round the clock.  In 1987, the company made its first export sale, selling 500 cars to Hungary.

1996: This was a prominent year for Maruti as five new models of its cars were launched including the Gypsy (E), Omni (E), Gypsy King (E), the automatic Zen and the Esteem in a 1.3 liters engine. Gypsy has the engine from the Esteem. The engine had a horsepower of 65 bhp.

2000: Maruti launched India’s first call center and the Altrura, a luxury car. It also introduced the 16-Valve MPFI G13BB engine in the Gypsy and the power increased to 80 bhp.

2002: The WagonR Pride, Esteem (diesel version), Alto Spin LXi were introduced. Maruti Finance was started diversifying the company from its initial product offering of only cars to finance. Maruti also inaugurated a children’s park in Delhi as part of its Corporate Social Responsibility Initiative.

2003: Maruti launched the Grand Vitara. 2005: Maruti launched the Swift. 2006: Maruti had produced up to six million cars. 2007: Maruti launched the SX4, Swift Diesel and the company was renamed from

Maruti Udyog Limited to Maruti Suzuki India Limited. 2008: Maruti launched the Swift D Zire, the A-Star and inaugurated the K-series

engine plant in Gurgaon. 2009: The Company shipped the first batch of A-Star cars from the Mundra port.

RECOMMENDATIONS AND SUGGESTIONS:

Maruti should replace the old models where as it should bring some changes other wise it could face a tough competition from the TATA NANO.

The company should give freedom to employees to form the informal groups, it can held the company to know about the thinking of the employees easily through rumors.