Maruti Suzuki India Ltd.MISSION STATEMENT

- Modernization of the Indian Automobile Industry

- Production of fuel efficient vehicles to conserve scarce resources - Market penetration, market development

- Networking and Partnerships - Openness and Learning

• Maruti Swift • Maruti Omni • Maruti WagonR • Maruti Omni • Maruti Gypsy • Maruti SX4 • Maruti Grand Vitara • Maruti Swift Dzire • Maruti Ritz • Maruti Kizashi

SBU(s) of Organisation

• Maruti Ertiga • Maruti Alto 800/K10 • Maruti StingRay • Maruti Celerio • Maruti Insurance • Maruti Finance • Maruti TrueValue • N2N Fleet Management • Maruti Accessories • Maruti Driving School

STRENGHTS WEAKNESSES• Established distribution and

after sales service. • Understanding of the Indian

Market. • Brand Image • Experience

• Lack of Experience with foreign market

• Comparatively new to diesel • People resistant to upper segment

modals • Heavy import tariff of imported

items

OPPORTUNITIES THREATS• Indians increased purchasing

power. • Tax benefit • Govt. Subsidiaries • Prospective first time car

buyers.

• Competition from second hand cars and TATA Nano.

• Threats from Chinese manufacturers.

SWOT Analysis of Organization

Product Identification

STRENGHTS WEAKNESSES• Established distribution and

after sales service • Brand Image • People easily trust Maruti brand

• No idea about e-automobile • No understanding of 2 wheeler

market • People resistant to try electric

automobiles.

OPPORTUNITIES THREATS• No well established player in

segment. • High sales of 2 wheelers • Tax benefit and Subsidiary on

electronic automobiles. • Whole new segment of 2 wheelers.

• Competition from - Hero electric - BPG - BSA motors - TVS - EKO

Product: Electrically Operated 2 wheeler

• Market = Old • Product = New • Follow: Product Development Strategy

• Innovation • Price differentiation • Features and design • Services

Product/Market opportunity Matrix

• Industry Growth Rate = HIGH • Relative Market Share = HIGH • ⭐️ in BCG matrix.

• Fuel price • Concern for environment • World Fuel reserve • Less competition • Availability of Technology

BCG Matrix

• Industry Attractiveness = Medium • Company Business Strategy = Medium

• Relatively Small market size • Technological requirements • Opportunity for segmentation • Brand image • Customer loyalty • Distribution efficiency

General Electric Business Screen

• Competitive Advantage = Differentiation • Competitive Scope = Broad Target

• Competitive pricing • Features & Design • After sales service • Better distribution network

Porter Generic Strategy Model

• Resource Needed ◦ Production and Assembly Unit. (Merge with Suzuki ??) ◦ Engineering and modeling by Suzuki Professionals. ◦ Tie-up with a Battery Provider. (Exide/Amaron ??) ◦ Dealership. (Merge with 4 wheelers ??)

• Implementation ◦ Researching about market ◦ Floating new SBU

• Expense ◦ Maruti profits surges 21% - (TOI; Aug 1, 2014) ◦ Apr-Jun quarter sales – Rs. 762 Crores.

Tactical Plan

A Presentation By:

Owais Ashraf (A0102214161) Abhitanjay Chaudhary (A0102214093) Anant Prakash Gupta (A0102214086) Rajat Sharma (A0102214079) Roopak Gupta. (A0102214183)

Thank You !!