PRERNA MEHROTRA

MARUTI SUZUKI

Maruti formerly known as maruti udyog limited is an automobile manufacturer in India.

According to the survey of 2012 , it had a market share of 37% of India's passenger car market.

Maruti’s manufacturing facilities are located at two places Gurgaon and Manesar in Haryana .

They both have a combined capacity of producing over 1450000 units annually that makes 35% of cars sold by Maruti in India. some of the prominent cars are like Alto , Zen , Swift , Wagon R etc.

BCG MATRIX OF MARUTI

SWIFT DESIRE,ZEN ESTILO

MARUTI SX4,GRAND

VITARA

ALTO,WAGON R BALENO,VERSA

MARKET GROWTH RATE

RELATIVE MARKET SHARE

HIGH

LOW

HIGH

LOW

EFFECT

POLITICAL

ECONOMIC

SOCIAL

IMPACT

POSITIVE

POSITIVE

POSITIVE

INCIDENTIndian government help in promoting

this sector.

Manufacturing sector has grown at 8 -10% p.a due to which economy

has grown by 8.5%

Positive change in the lifestyle of

people.

PESTEL

ANALYSIS

EFFECT

TECHNICAL

ENVIRONMENT

LEGAL

IMPACT

POSITIVE

NEGATIVE

POSITIVE

INCIDENT

Technological solutions help in

integrating supply chain hence reduce loses and increase

productivity.

Infrastructure such as road and bridges affect the use of

automobiles.

Legal provision relating safety

measure

MARKET PENETRATION(ALTO,WAGON

R,ASTAR,RITZ,SWIFT,ERTIGA,XS4

ETC)

PRODUCT DEVELOPMENT

(ZEN)

MARKET DEVELOPMENT

DIVERSIFICATIONSEDAN(SWIFT

DESIRE)VAN( OMNI),SPOR

TS(KEZASHI)

ANSOFF MATRIX

EXISTING PRODUCT

NEW PRODUCT

EXISTING MARKET

NEW MARKET

RIVALRY(high)

THREAT OF SUBSTITUTE

(High)

BUYERS(High)

THREATS OF NEW ENTRANTS

(High)

SUPPLIERS(High)

PORTER FIVE FORCES MODEL

Threat to new entrants(high)1.cost of establishment of new plant is very high

2.In term of brand equity a new firm may have none.

Bargaining power of buyers (high)1.Buyers in India have wide variety of choice.2.consumer are knowledgeable3.Subsitute like airways, waterways and railways are also present

Threats of substitute (high)1.Subsitute like airways, waterways and

railways are also present which gives threat to our automobile sector

Bargaining power of suppliers(high)1.They have considerable bargaining power as they are not held ransom to one single manufacturers and can market their product to any of others in India

CONSUMER PERCEIVED VALUE(CPV)

1.Its is available with varied features and specification

2.Apart from excellent mileage(18.6km/lt) it has innovation figure and fuel

efficiency3.It can easily accommodate

five adult and comes with a all altech 32 engine generating 87

BHP power.4.It is design keeping in mind

Indian standard while exteriors attracts youth, family, sports

car lover.

4.59 to 5.5 lakh

BENEFIT

COST

THANK YOU

Maruti is a good option if your are planning to buy

midsize family car as there are

various option are available in this

category. It is also cost effective