marvel corporate presentation may 07
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TRANSCRIPT
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www.marvelinternational.com
Original & Historic
• Born in October 1939 - SUBMARINER & HUMAN TORCH set the world alight!
• 60 years of story telling by Stan Lee and the mighty Marvel bullpen
• 40 years of animation, toys and consumer products
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Rich & Complex
• 45 years of continuous plot evolution
• Single fictional universe of inter- relating characters and inter- twining stories all under one brand
• 5,500 characters: Heroes & Villains, Friends & Relations
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Young & Old
• Adults: Grew up with Marvel characters
– Buy fashion apparel, collectibles, accessories…
– Adults love the comics
• Kids: Exposed to the movies, animation, books and video games
– Buy toys, school accessories, casual apparel, sleepwear, novelties…
– Kids love the comics
“CRADLE TO GRAVE” APPEAL
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Here & Now
• Movies: – worth in excess of $4.5bn
at Box Office
• Toys: – Hasbro – global toy partner
• Comics: – 400% uplift in 5 years
• Video Games: – Activision - over 20 million sold in 3 years
• Consumer Products: – over $6bn in sales at retail
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Comics Resurgence
• Marvel Comics – 55% U.S. market share –
20 million monthly readers across Europe
• Spectacular Spider-Man - UK kids magazine
- 40,000 every 3 weeks; now launching
across Europe & Latin America
• Marvel Rampage – Marvel lifestyle
magazine targeting kids 7–12. The UK’s top
boys action lifestyle magazine and now pan-
European
• Marvel Pocket Books format hitting book
stores pan-European including in schools
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30 Years of International Publishing
Local language comics in 50 countries
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Publishing Program
Little Kids
Big Kids
Meredith, Readers Digest, HarperCollins, Brighter Child, Publications Intl. Dorling Kindersley, Lee, Klutz, Scholastic
Simon & Schuster,Becker/Meyer,Simon & Schuster, ChronicleBooks,Eaglemoss, Templar,TitanBooks, Newmarket Books, Levin,Quirk
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Spider-ManSpider-ManEvergreen
Classic and Movie
Marvel HeroesMarvel Heroes2nd Evergreen
Marvel brand legacy and combined global activity
Super Hero KidsSuper Hero KidsPre-school brand to leverage
emergent demographic
Entertainment Entertainment BrandsBrands
MOVIES Animated Series Direct 2 Video
Marvel RetroMarvel Retro Silver Age for baby boomers, collectors
& fashionistas
Brand Licensing Strategy
Classic
Mass
Event
Niche
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The Amazing Spider-Man
Classic Style Guide Swinging Back Into Licensing 4Q 2007
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The Amazing Spider-Man• The post-Spider-Man 3 art style • Spider-Man continues to be the top selling boy's brand in all major product categories • All new TV supported toy line from Hasbro • New Activision Video game to be released • All new style guide
•NEW ANIMATED SERIES (2008)
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Target: Boys aged 6-12
• Marvel’s co-mingled brand of top 20 most popular characters
• Marvel fans have multiple favourite characters amongst both Heroes
& Villains
• Provides retailers with variety within the reality of limited shelf
space
• Supported by: Publishing, theatrical releases, direct to DVD releases, and interactive games.
Benefits from all Marvel Activity
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Marvel Animated Movies
• The first-ever animated full length movies from Marvel!
• 3 direct to DVD releases scheduled per year
- The Invincible Iron Man-January 23, 200
- Dr. Strange – August 14, 2007
- Teen Avengers - March 2008
- Marvel Animated Feature #6 - October 2008
- Marvel Animated Feature #7 - Feb. 2009
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What?
• Spider-Man and Friends is Marvel’s pre-school family
• Target: children 18 Months – 5yrs
Why?
• A kinder, gentler Marvel for young fans!
• Inspirational characters with linear storylines and heroic (good guys) personalities.
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Softer Design, Relevant Environments
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www.marvelinternational.com Category Focus
• Toys
• Apparel
• Personal Care
• Food Categories
• Kids Electronics
• Home Décor
• House wares
• Publishing
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• Newly launched dedicated monthly pre-school educational magazine from Panini
• All your favourite Marvel characters appearing in child friendly adventures & activities
• Superb educational content covering creativity, communication, maths, spelling & more!
• Target: Boys aged 3-6
• 85,000 circulation available at Tesco and Morrisons & independents
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Marvel Retro
• Cover art, iconic images
• Panel art and speech bubbles!
• Artwork from 1960 – 1975 “The Silver Age of Comics”
• Recognition: the stories we read, the characters we love, the images we recognize “That’s MY Marvel”
• Induction: retro is kitsch, vintage is cool; It’s hip to be square
• Target: 16+ cool, comic aficionados
Marvel Retro - Back to the Future
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Marvel Movies
MARVEL MOVIES
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Marvel Movies
• Marvel – Home of the Super Hero Movie
• No.1 at realising from page to screen
• Marvel Characters – Public loves the fallible Super Hero
• Studio support (X-Men 3 and Spider-Man 3 were Fox and Sony’s respectively, most expensive releases to date)
• Result = Over $4.5bn at Worldwide Box Office
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Movie Blockbuster Success
( $ in Millions)
Movie U.S. Box Office Intl Box Office Total Box Office
Blade $70 $58 $128
Blade 2 $82 $69 $151
Daredevil $103 $77 $180
X-Men $157 $137 $294
Hulk $132 $110 $242
Blade Trinity $53 $77 $130
X-Men 2 $215 $192 $407
Spider-Man $403 $404 $807
Spider-Man 2 $403 $418 $821
Fantastic Four $155 $175 $330
X-Men: Last Stand $234 $220 $454
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… And More Movies Coming Soon!
2007 Feb Ghost Rider (Sony)2007 May Spider-Man III (Sony)2007 June Fantastic Four: Rise of the Silver Surfer (Fox)2008 May Iron Man (Marvel)2008 Summer Hulk II (Marvel)2008/9 TBC Captain America (Marvel)2008/9 TBC Wolverine (Fox)2008/9 TBC Nick Fury (Marvel)2009/10 TBC Thor (Marvel)2009/10 TBC Namor - Submariner (Marvel)2009/10 TBC Iron Man 2 (Marvel)2010/11 TBC Spider-Man IV (Sony)2010/11 TBC The Avengers (Marvel)
All dates and titles Subject to change
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BACKGROUND• Spider-Man captured 1st place as the #1 movie in
2002
• Spider-Man 2 the largest opening week of any movie EVER!!
• LARGEST OPENING WEEKEND $114,844,116
• SM2 - The fastest to reach $200 million (8 days)
• Worldwide Box Office: $821,708,551
• Theatrical franchise to date worth over $1.5bn
• In 2006, Spider-Man comics sell over 420,000 units a month (or 5 million per year)
• Over 350 Spider-Man 3 Licensees Worldwide
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• US Release: May 4, 2007• Int’l Release: May 2007• DVD Release: 4Q 2007
• Genre: Action Adventure• Target: All Ages• US Rating:PG expected
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• Very wide, major blockbuster
• Global day-and-date
• 93 + territories
• Anticipated rating– PG-13
Theatrical Release:
June 15, 2007
Video/DVD:
Holiday 2007
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Julian McMahonMichael Chiklis
Chris EvansIoan GruffuddJessica Alba
THE ORIGINAL CAST RETURNS
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INTRODUCING THE MOST ANTICIPATED CHARACTER IN THE
MARVEL UNIVERSE
THE SILVER SURFER
• A mysterious, other-worldly character who can absorb and manipulate the universe's cosmic energies resulting in incalculable strength
• The Silver Surfer navigates space, flying at near-limitless speeds on his board
• Cult figure within Marvel Universe, never
before represented in film
• Iconic character that has appeared in a variety of high end products e.g. apparel, stationery & collectibles
Classic Comic Book Representation
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New Animated Series!
• 26 x half hour episodes
• UK broadcast partners Cartoon Network and now GMTV
• From industry hot shop Antefilms Production/Moonscoop
(Funky Cops, Code Lyoko, Pet Alien)
• Delivery & Broadcast for Q4 2006
• Cartoon Network Worldwide Cable exclusive for 6 months
Franchise Development – F4
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Marvel Slate 2008
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Robert Downey Jr. as TONY STARKAcademy Award® & Emmy® Award Nominee (Good Night, and Good Luck, Chaplin)
Terrence Howard as JIM “RHODEY” RHODES Academy Award® Nominee (Hustle and Flow, Four Brothers)
Gwyneth Paltrow as “PEPPER” POTTSAcademy Award® Winner (Shakespeare in Love, Se7en)
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Acclaimed director, writer, actor, & Marvel fan favourite..
JON FAVREAU
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APPAREL
Kids Headquarters
Mad Engine
Fruit of The Loom
AME
ACCESSORIES
BBC
Disguise
Dimensional Products
Berkshire
BACK TO SCHOOL
FAB
Fast Forward
DOMESTICS
Jay Franco
ELECTRONICS & INTERACTIVE
Sega
FINE ART
Upper Deck
FOOD & BEVERAGE
Decopac
GIFT & NOVELTY
Sideshow Collectibles
Russ Berrie
HOUSEWARES
Zak Designs
PUBLISHING
Sandylion
STATIONERY & PARTY GOODS
Hallmark
SPORTING GOODS
K2
Rand
Spencer Reed
TOYS & GAMES
Art Asylum
Hasbro
Jakks
Mega Bloks
MGA
CONSOLE GAMES
SEGA
US Merchandise Partners Already SignedUS Merchandise Partners Already Signed
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Strategic New Animation Initiatives
Television AnimationFrom Method Films– Iron Man– 26 x 30 mins– Anticipated for Q3 2008
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JUNE 13, 2008
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Film Facts
•Slated for June 27th 2008
• One of Marvel’s most popular characters
• Director – Louis Leterrier (Transporter 2, Unleashed)
• Writer – Zak Penn (X-Men: The Last Stand, Behind Enemy Lines)
• Edward Norton recently announced as Bruce Banner/ Hulk
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Synopsis: Since his first appearance in 1962, The Hulk has become one of the
most loved and recognized characters in the world. THE INCREDIBLE HULK tells the story of Bruce Banner, a man with a
powerful secret. When Bruce becomes angry, he transforms into a fury-fueled monster known as the Hulk. After years of living on the run, Bruce Banner has reached a tipping point and is willing to do
absolutely anything to rid himself of his green alter-ego. That is until Bruce learns of a peril even more dangerous than the Hulk. Now, Bruce must come to terms with the fact that the monster within is actually a hero as he fights to stop the devastating Abomination
from wreaking havoc on the world.
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US Merchandise PartnersUS Merchandise PartnersAPPAREL
Kids Headquarters
Mad Engine
Fruit of The Loom
AME
ACCESSORIES
BBC
Disguise
Berkshire
BACK TO SCHOOL
FAB
Fast Forward
DOMESTICS
Jay Franco
ELECTRONICS & INTERACTIVE
Sega
FINE ART
Upper Deck
FOOD & BEVERAGE
Deco Pac
Global Brands
GIFT & NOVELTY
Sideshow Collectibles
Russ Berrie
HOUSEWARES
Zak Designs
STATIONERY & PARTY GOODS
Hallmark
PUBLISHING
Sandylion
Meredeth
Trends International
SPORTING GOODS
K2
Rand
Spencer Reed
TOYS & GAMES
Mega Bloks
MGA
Playhut
Hasbro
Art Asylum
Jakks Pacific
Screen Life
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