mary beth talhami 2011 portfolio

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creative marketing advertising integrated communications internal communications concept development concept execution graphic design sales collateral promotions multimedia presentations web branding srategic planning roi / p&l / budgeting crm project management production management vendor management exhibits trade shows events philanthropic endeavors cs3 cs5 quark microsoft office daptiv dreamweaver flash macintosh pc

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Creative Services and Marketing Communications professional offering a history of excellence in challenging, fast-paced corporate environments. Respected team member contributing a broad-based perspective to create innovative marketing and creative strategies designed for maximum ROI. Expert in partnering strategy and creativity to achieve initiatives and objectives. Multi-scale project management coupled with superior interpersonal and communication skills. Accomplished at realizing unique needs, motivations and expectations of teams in order to maximize performance and results.

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Page 1: Mary Beth Talhami 2011 Portfolio

creative marketing communications

creative marketing advertising

integrated communications internal communications

concept developmentconcept execution

graphic design sales collateral

promotions multimedia

presentationsweb

branding srategic planning

roi / p&l / budgetingcrm

project managementproduction management

vendor managementexhibits

trade showsevents

philanthropic endeavors

cs3cs5quarkmicrosoft office daptivdreamweaverflashmacintoshpc

Page 2: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Recommendations

“In the 3 years I had the good fortune to work with Mary Beth I found her to be an

extraordinarily talented and capable lady in her position as Creative Services Manager. When

faced with the daunting task of creating a company presence and coordinating input from

numerous contributors for an important industry event or marketing campaign, Mary Beth was

always the person to look to to make it happen. Her creativity along with her attention to the

smallest details made every event a huge success and a "can do" spirit made every interface

a real pleasure. She is a hands on, attention to detail, get it done contributor and a true

professional in everything she does.”

Dave Morales - Midwest Regional Sales Manager, Woodward MPC

“Mary Beth was a wonderful colleague, co-worker and friend. She has a great sense of

design style and the technical knowledge to back it up.”

Mario Casini - Graphic Designer, Chamberlain Group

“I have worked with Mary Beth for the past 12 years as a service provider to MPC in the

International arena of Aerospace trade shows. Mary Beth is a seasoned veteran of the Trade

show industry. She is creative and posses great energy to getting the job done.”

Jim Arlinghaus - Account Executive, Phoenix Formations, Inc.

“Intelligent marketing works hand in hand with creativity, as Mary Beth demonstrated again

and again in her solutions to a wide array of business challenges. Her resourcefulness and

innovative approaches brought fresh, effective solutions to a fast-paced, ever-evolving

environment.”

Jan Baiden - Director of Creative, Medline Industries, Inc.

“I've worked with Mary Beth on numerous successful marketing campaigns over the past 5

years. Her designs have been innovative and yet easy to communicate. Tight budgets have

always been met and never exceeded. She is a joy!”

JeffJuhasz - President, Fullline Printing, Inc.

“Mary Beth is an exceptionally talented designer, as well as being detail oriented and having

the focus to handle multi-faceted projects. I called on her for 10 years selling print services to

her company. She was always delightful to work with, knowledgeable and a favorite client

with all the employees at my printing plant. It has been a pleasure to know her.

Sherry Simon - Printing Account Executive

Page 3: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Logos

A graphic

representation or

symbol of a company

name, trademark,

abbreviation, etc.,

often uniquely

designed for ready

recognition.

Page 4: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Invitations

Attraction or incentive; allurement

Page 5: Mary Beth Talhami 2011 Portfolio

creative marketing communications

International Invitations Invitations were designed and developed to promote presence at industry shows.

They were sent via hard copy and as e-vite.

Page 6: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Advertising

The practice of calling public attention to one's product, service, need, etc., by paid announcements

in newspapers and magazines

Page 7: Mary Beth Talhami 2011 Portfolio

creative marketing communications

BrochuresCreated, designed and

produced Corporate

Capabilities

Brochure (bottom right)

coordinating with

individual product service

segments to ensure

representation of all

spokes eliminating the

repetition of costly

individual brochures.

Page 8: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Surgical Catalog

400 page, 5 language, 2 color, Surgical Instrument Catalog.25,000 press run.

Internal and external distribution.

Page 9: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Textile Catalog135 page, 6 color Textile Catalog. 35,000 press run.

Internal and external distribution.

Page 10: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Text books500+ page, 6 color Cosmetology textbook. 35,000 press run.

Multiple languages.

Page 11: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Collection

Book

100 page,

Collection Book.

Latest tehniques

and trends.

Printed in 12

languages for

international

distribution.

Page 12: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Big Book884 page, Health Care Catalog. 96,000 SKUs. 50,000 press run.

International and local distribution. Sourced paper directly.

Page 13: Mary Beth Talhami 2011 Portfolio

creative marketing communications

MRO CampaignDeveloped concept and support materials to enhance branding and presence

in the aerospace aftermarket industry.Including design, production of logo,

brochure, space ad and trade show booth back drop.

Page 14: Mary Beth Talhami 2011 Portfolio

creative marketing communications

Trade ShowsCollaborated with external vendor for

design and update of 9M x 3M “Big

Booth” (below) incorporating: 2

conference rooms, 2 reception

stands, 2 display cabinets, flap and

flight deck dynamic displays and 7

dedicated product line kiosks.

Analyzed shipping costs vs ROI for

Asian Aerospace and sourced local

vendor to install build out booth

(bottom right). Resulting in 60%

savings in freight costs, a 30%

reduction in overall trade show

expenses and 10% savings in vendor

overhead.

Designed various compact booths

targeting various markets for smaller

shows. UK defense (top right).

Page 15: Mary Beth Talhami 2011 Portfolio

creative marketing communications

PresentationsOrchestrated the

development of a formal

interactive corporate

presentation designed for

large-scale, complex

marketing presentations that

enhanced the sales

message and increased the

closing ratio by 7%.

Page 16: Mary Beth Talhami 2011 Portfolio

creative marketing communications

MultimediaDeveloped storyboard and produced Corporate Flash video to be used in: Web, Trade Shows

and Presentations Click Screen to Begin

Page 17: Mary Beth Talhami 2011 Portfolio

creative marketing communications

NewslettersA written report, issued

periodically, prepared

for a group or institution,

to present information to

employees,

contributors,

stockholders,

and to the press

and public.

Page 18: Mary Beth Talhami 2011 Portfolio

creative marketing communications

MPC PRODUCTS to Supply Flap

System, Throttle Control, and

Landing Gear Lever for the

HondaJet

MPC Products Corporation, located

in Skokie, Illinois has been selected

by Honda Aircraft Company Inc.

(HACI) to supply the Flap System,

Throttle Control, and Landing gear

lever for the HondaJet Airplane.

MPC Products is a leading

manufacturer of electro mechanical

actuation systems, and flight deck

controls. The HondaJet Flap System

is activated and synchronized

electrically. This system is derived

from an existing electric flap system

already in service on other platforms.

MPC worked closely with HondaJet

to develop systems that are in

keeping with the HondaJet

reputation for quality and

performance. MPC has been in the

aerospace business for 45 years

supplying components, electro-

mechanical actuation systems as

well as a complete line of flight deck

controls including rudder pedals.

MPC PRODUCTS DELIVERS

AUTOTHROTTLE SYSTEM

FOR THE ADA/HAL TEJAS

(LCA)

MPC Products Corp is

producing a high performance;

fly by wire Autothrottle system

with a contract award for the

ADA/HAL Tejas – Light

Combat Aircraft (LCA). The

Tejas Autothrottle will utilize

MPC's experience in cockpit

control technologies and will

provide an important addition

to the MPC range of

Autothrottle and Cockpit

Control products for

Commercial and Military

applications. The contract

provides for initial development

and production activities and

continues MPC’s relationship

with ADA/HAL for flight deck

command systems.

MPC is honored to be part of

the ADA/HAL Tejas (LCA)

Project team.

Press ReleasesPress Release were developed and distributed to appropriate marketing

channels and submitted to industry periodicals.

Page 19: Mary Beth Talhami 2011 Portfolio

creative marketing communications

6833 north concord lane niles, il 60714 847 650 6833 [email protected]