DigitalParties

MARY KAY

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FACEBOOK

Skin Care Parties

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About This GuideThis guide is divided into chapters to help you navigate quickly and easily. Depending on your Facebook party skill level and experience, you may need to read the guide from cover to cover, or you may just need to skim the tips and snag the approved posts. Either way, we’ve made it easy for you to find the information you need and start partying!

We’ve also made it easy to navigate the guide by including links to other sections as they come up. If you see something underlined, that means you can click to jump straight to more information on the topic or to that chapter in this guide.

Read through the posts in this guide, but remember that you can (and should) add in your own personality (and some emojis). The posts should be written the same way YOU would normally talk to your customers, so add your own flair, and have some fun! Just remember not to change or exaggerate any product claims.

Table of ContentsCh. 1: Why Digital Parties? ....................................................................... 4What Is a Digital Party? ........................................................................................................... 5

Why Should I Book Facebook Parties? .............................................................................. 5

Types of Facebook Parties .................................................................................................... 6

Ch. 2: Tips & Advice .................................................................................... 7Party Tips ..................................................................................................................................... 8

Video Tips .................................................................................................................................... 9

Hostess Tips ............................................................................................................................ 10

Prize Giveaway Tips .............................................................................................................. 12

Ch. 3: Facebook Party Script & Images ............................................... 13Before You Dive In ................................................................................................................. 14

Promoting Parties/Finding a Hostess .............................................................................. 17

Setting Up Your Facebook Event...................................................................................... 18

Facebook Cover Images & Event Descriptions ........................................................... 19

Invitation Messages & Posts .............................................................................................. 20

Preparty Posts ........................................................................................................................ 22

Party Posts ............................................................................................................................... 27

After-Party Messages ........................................................................................................... 39

Ch. 4: Advanced Options ........................................................................ 40Digital 1:1 Follow-Up Consultation .................................................................................. 41

Using a Poll to Preprofile Guests ...................................................................................... 42

Multiday Facebook Parties and Facebook Groups .................................................... 43

Additional Post and Image Options ................................................................................. 45

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1CHAPTERWHY

DigitalParties?

This section includes tips on using this guide and some good reasonsto jump into the world of digital parties.

5

Renee’s Mary Kay Skin Care Party

Right here on Facebook!

5/17/18 6:30 p.m. 7:30 p.m.

Hey, everyone! I’ve teamed up with the amazing Renee to host this online Mary Kay® skin care party! It's hassle-free; you don't have to clean your house or get dressed up, and I know you'll LOVE the skin care products and results we’ll be sharing. Save the date, and RSVP right here!

A digital party is simply the act of holding a skin care class, colour party or any other kind of Mary Kay® party digitally, like through your social media channels. In this guide, we’ll specifically cover holding skin care parties using Facebook Events. During this hour-long online event, you can use the scripts, images, videos and tips in this guide to share everything you love about Mary Kay® skin care with your customers, no matter where they live or how busy their schedules may be!

There are lots of ways Facebook parties can help give your business (and bookings) a boost. Just remember, Facebook parties are not designed to replace your in-person, face-to-face party business – this is just another way to enhance your business with more connections with your customers.

You can use Facebook parties to sell, book and team-build, just like you do during in-person parties. There are so many reasons to layer online parties into your business:

Digital Party?

Facebook Parties?

WHAT IS A

WHY BOOK

• Reach people who live far away or with whom you may not have regular in-person contact.

• Reach shy people or anyone who isn’t comfortable in a face-to-face party.

• Party from home or wherever you have an internet connection!

• Salvage an in-person party when severe weather or other unexpected obstacles lead to a possible cancellation.

• Persuade more attendees to join an online party, especially if they are new to Mary Kay.

• Less prep time when you use approved scripts and images in this guide.

• Adding just a few Facebook parties each month can mean a big boost in business and bookings!

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Facebook Parties? TYPES OF

SOCIAL SELLING

Independent Beauty Consultants who successfully run a Facebook party could see 1-3 in-person bookings with proper follow-up.

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WITH A HOSTESSJust like your in-person parties, working with a hostess who can invite her friends, family and colleagues can increase party attendance, bring in new customers who aren’t familiar with Mary Kay and gives you an extra cheerleader during your Facebook party.

WITHOUT A HOSTESSYou also can host a Facebook party without a hostess. Simply build a guest list on your own by posting on your business page and by sending messages through Facebook Messenger, text and email. This can be a great option when you are first starting out and may just help you find a hostess for your next party!

WITH YOUR TEAM OR UNITAnother option is to host a party with other team or unit members. If you are more experienced and comfortable holding Facebook parties, this can be a fabulous hands-on education opportunity for your fellow team members. Your team members can build up the guest list and keep the excitement up while they learn as you run the party. (Just be sure guests know to contact their own Beauty Consultants for orders.)

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2CHAPTER Tips &Advice

This section includes important advice to explore before you start bookingFacebook parties, including tips for making and using videos, finding and

coaching your hostesses and giving away prizes during your parties.

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SO MANY WAYS TO PARTY

Remember, Facebook parties aren’t meant to replace your face-to-face parties. They can add additional income opportunities to your business, and you also can use them to book additional one-on-one consultations and in-person parties with attendees.

Party TipsPair these tips with Ch. 3: Facebook Party Script & Images to start holding Facebook parties today!

• Make your customers feel important! Always invite guests and coach your hostess with personal messages before sending the group event invitation. Be careful with group Facebook messages or sending a group text, as it can start a flood of responses to everyone in the message, and no one enjoys that!

• You can begin to tout the benefits of an in-person consultation anytime you message a guest. Simply mention the opportunity for a complimentary personal consultation after the party when you invite your guests.

• A typical Facebook party should last about an hour, which means you should use about 10-13 posts per party, at about 3-5 minutes per post. The script in this guide matches this recommendation.

• Comment on your own posts within the party to create more conversation or add additional web links, videos or product information. If comments or interaction are lagging, consider a prize draw or post a question! You also can coach your hostess to chime in if the pace starts to slow.

• Don’t feel like you have to answer every single question. Allow other guests and your hostess to answer too. It can add to the energy and interaction in the party, and guests will love an honest testimonial from another customer or Mary Kay fan.

• Don’t forget to enter guest information into myCustomersSM.

• Every Beauty Consultant may choose to run her parties in the way that works best for her. Talk to other team members, experiment and find out what works best for you!

• Be sure to follow all Social Media Guidelines and only post “commercial” posts on your Mary Kay business page, in closed social media groups or through other private communication methods.

Most Importantly:

Have fun, be flexible

and go with the flow!

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Videos can be an exciting way to engage your guests during a Facebook party. There are some official Mary Kay® videos recommended in the skin care party script, but you also can create personal videos to connect to guests during your party.

VIDEO IDEAS• You can use video to introduce yourself and tell your I-story

to kick off the party.

• If you are comfortable applying product to yourself on video, you can show a quick makeup tutorial or a skin care demonstration.

• If there are other demonstrations that bring a “wow” factor to your in-person parties, you may consider using a video to bring that same surprise and delight to your online parties.

RECORDING VIDEO• Remember to use a tripod or stable surface, so your video is

clear and easy to watch.

• Use a clean, nondistracting background, and be sure the lighting and sound are optimal for your guests.

• Once you’ve recorded your videos on your mobile device or computer, simply save them (as a numbered post) to your party folder.

GOING LIVE1. If you’re experienced at holding Facebook parties or

very comfortable using Facebook Live already, you could consider using this feature for your parties as well.

2. Just as you would with a prerecorded video, you should stabilize your device, frame your shot and test the lighting and sound before the party begins.

3. You should practice what you plan to say or show, so you’re ready to go once the party starts. Consider recording yourself once, so you can watch and make adjustments as needed.

4. Once the party has begun, simply select the Live feature in Facebook and start rolling!

Video Tips

QUICK TIP!If your significant other, child or pet happens to wander into your live video, don’t fret! Simply introduce them – one of the benefits of your Mary Kay business is the ability to work from home and around your favourite people (or animals)!

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PARTY PROMOTION

When promoting Facebook parties, be sure to follow all Social Media Guidelines and only post “commercial” posts (those that include a call to action, etc.) from your official business page. We’ve provided several post images and options for promoting Facebook parties and finding a hostess in Ch. 3 Facebook Party Script & Images.

If you are looking for a hostess, reach out to your customers who are always excited about new Mary Kay® products or who are your loyal customers. Do you know someone interested but hesitant to host a face-to-face party? Offer a Facebook party! Remember, sometimes someone who isn’t ready to commit to an in-person party will host or join a Facebook party. Plus, consider following up with anyone who has liked or commented on your promotional Facebook party posts to see if they want to host or attend your next Facebook party.

USING A FACEBOOK PARTY TO HELP OVERCOME OBJECTIONSFacebook parties aren’t meant to replace your in-person parties. But they can help you overcome objections from new customers and hostesses, and ease them into the idea of hosting a party in their homes. Facebook parties are a bit like a risk-free trial for party hosting. And you can easily use a successful Facebook party to book additional one-on-one consultations and in-person parties with attendees.

Offering a digital party can help you overcome all kinds of objections and find new customers. Here are just a few reasons to share with your customers:

You don’t need a sitter.

You don’t have to cook or clean the house.

You can pop in and out if needed.

It’s free to host or attend.

There aren’t any weather or traffic problems to worry about.

Friends and family who live far away can attend.

Everyone is on Facebook anyway. ;)You can party in your jammies.

You can host or attend from any device and any location with an internet signal.

Hostess Tips

let’sconnect!

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CHECKLIST!

Coaching your hostessShare your excitement as you plan the party! When she is excited, her guests will be too. Remember to apply your Golden Rule service, and don’t overwhelm her with too many messages; just keep in touch.

Decide on a date and time that works for your hostess and her friends.

Ask your hostess to send a personal invitation to her guests on Facebook. It’s best if the initial contact comes from someone they know.

Once you have her guest list, be sure she knows that you will be communicating with them to add them to the party group, for a follow-up after the party for their very own personal consultation and any other messages you plan to share.

If guests live in different cities, be sure your party time is still realistic in differing time zones.

Be sure your hostess knows ALL about her hostess gift and any rewards she can earn from her party!

Ask your hostess to encourage early RSVPs, and consider offering those guests an extra entry into a prize draw at the time of the party.

Encourage your hostess to engage with guests during the party through comments. Ask her to comment and like the party posts (before, during and after the party).

Don’t forget to enter guest information received from your hostess into myCustomersSM.

A few days before the party, reconfirm the date, time and details with your hostess to be sure she’s as ready as you are.

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PRIZE

Giveaway TipsKEEP GUESTS ENGAGED

Throughout the party, you can encourage comments and questions, ask guests to identify a specific skin care or beauty need, request referrals, additional bookings or an opportunity interview. Each time a guest completes the actions you’ve identified, you can add an entry into the draw. There are a number of ways to track the draws:

You can write a name on a slip of paper each time a guest qualifies for an entry. Then, add to a bowl and randomly draw a winner. You could even consider doing this type of drawing via Live Video for some added excitement.

For a single-entry draw, you can assign a number to each guest and use any random number generator tool available on the web to select the winner.

There also are apps available on your mobile device to help facilitate draws. Try searching “prize draw” or “raffle* app” in your device’s app store.

Everyone loves a prize giveaway! When you are selecting and saving your post images, remember to consider including a few prize drawings in the mix. Drawings for prizes can help engage your guests before and during the party! You’ll want to make sure any prize giveaways or drawings you choose to promote comply with all applicable laws and any Facebook terms of use. Of course, it’s all up to you if and how you want to give product or prizes away!

*Note: Although the apps may refer to the draws as a “raffle,” you should not use this term in your party or with your guests/hostess. Actual raffles must abide by specific rules and laws in different provinces. You are simply hosting a prize draw or giveaway.

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3CHAPTER Scripts &Images

This section includes preapproved text and image references for you to use to host a Facebook skin care party, with a few tips on getting started.

When you’re ready to start partying, this chapter has what you need.

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SCRIPT TIPSThis script is built based on a one-hour Facebook party, which means you should use about 10-13 posts per party. Let guests comment and interact for about 3-5 minutes per post. There are additional timing options, like a Facebook party that can last several days, included in Ch. 4: Advanced Options.

This script is meant to be flexible. You can either use the text and images exactly as they appear, or add your own personality by customizing the text on the blank templates provided in the Image Library. Just remember not to change product claims and to adhere to the Company’s Social Media Guidelines.

Download a Word document version of this chapter when you’re ready to create your own party script.

Ask your guests to send you a private message for their orders. This will help keep your orders organized and, clear and will keep guests engaged in the party and excited about what you’re sharing!

To keep customers engaged in the party group, we suggest sharing your PWS link only before and at the very end of each party. To share a link from your Mary Kay® Personal Web Site (“PWS”), simply find the page you want to share, and copy the PWS URL from the address bar. This ensures that the link goes directly to your PWS.

It will help your guests if you number the posts as we’ve done throughout this guide. And, to help guests keep up with the pace and keep comments in the right place, pin the current active post.

BEFORE YOU

Dive InHOW TO PIN

Once posted, you’ll see a light gray “V” in the upper right-hand corner of that post. Click and select “Pin Post.” You can have only one post pinned at a time. When you’re ready to pin a new post, simply follow the same steps, and when Facebook says: “You already have a pinned post. Would you like to unpin your current post and pin this new one,” simply click “Confirm.” The new post is now pinned to the top!

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Before you start your digital party, you should take time to organize all of your images, videos and text, so you can focus on guest questions and comments during your party. The following tips can help you organize the information you need to hold your digital party:

CREATE A PARTY FOLDER 1. Start a new folder and name it for the type of party you’re planning to hold. (For example:

Skin Care Party)2. Review, edit and save a Word document with all of your post text. Add a touch of your own

personality to the posts — just remember not to change any product claims. 3. Visit the Image Library and locate the images and short video files you’d like to use. Right

click the images to “Save” to your folder. When saving, rename each image to correspond with the numbered posts, e.g., “Post1.JPG”

4. If you plan to create and use any prerecorded videos during your party, they should be part of your party folder too!

CUSTOMIZING PARTY POST IMAGES If you plan to utilize any of the blank images provided in the Image Library, take the time to prepare your custom text before the party begins.

1. Select and save the blank image(s) you’d like to use following the steps above. 2. Download or open your favourite photo editing app (there are numerous free options

available online and in mobile app stores). 3. Select the approved blank image you’d like to customize. 4. Add text to the image as needed, and save your new post to your party folder. (Remember,

you should only add text to the blank images. You should not alter the colour, crop or composition of the image. You should not use filters over these images either.)

Party Prep

Blank imageexamples

MARKETING 101

Keep the Mary Kay brand in mind when customizing your image text. Select text colours, words and fonts that match the look, feel and personality of the posts provided in this guide. Your guests should see one cohesive visual story throughout the party experience.

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&POSTSIMAGES

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PROMOTING PARTIES & FINDING A

HostessCOMMERCIAL POST TEXT OPTIONS (MIX AND MATCH)

Is your beauty wish list bigger than your budget? What if you could earn your favourite products by hosting your own Mary Kay Facebook party? PM or comment for the scoop. :) #PartyPerks

Fun Fact: When you host a skin care-themed Mary Kay Facebook party, you get insider tips, awesome product info, and you could earn fantastic hostess perks at the same time. Send me a message, and let's plan yours! #LoveYourSkin

Who loves earning free stuff, having fun and talking beauty? ME TOO! Let’s host a Mary Kay Facebook party together. It's seriously too easy not to! Message me to book yours, comment your questions, and let’s see what special perks you could be earning!

Want to earn your own hostess gifts while you hang out on Facebook? (That’s an easy one!) Host your own party online: all of the fun, no preparation needed! Message me, or comment for more info. :) #PartyPerks

You can use these commercial posts to promote your digital parties on your Facebook business page (or via text and email) and to help you find your next hostess.

POST IMAGE OPTIONS (MIX AND MATCH)

TIPS!

If you are looking for a hostess, reach out to your customers who are always excited about new Mary Kay® products or who are loyal skin care customers.

Do you know someone interested but hesitant to host a face-to-face party? Offer a Facebook party! Remember, sometimes someone who isn’t ready to commit to an in-person party will host or join a Facebook party.

Once you’ve posted to your business page, be sure to follow up with anyone who has liked or commented on your post to see if they want to host or attend your next Facebook party.

TIMING: Post anytime you’re ready for bookings!

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Renee’s Mary Kay Skin Care Party

Right here on Facebook!

5/17/18 6:30 p.m. 7:30 p.m.

Hey, everyone! I’ve teamed up with the amazing Renee to host this online Mary Kay® skin care party! It's hassle-free; you don't have to clean your house or get dressed up, and I know you'll LOVE the skin care products and results we’ll be sharing. Save the date, and RSVP right here!

Now that you’re ready to hold your Facebook party, you’ll need to set up your private Facebook event. Get detailed step-by-step instructions from the official Facebook help center.

Log in to your personal page, select “Events” from the main menu, and click the “Create an Event” button. Be sure to choose the Private Event option.

Note: You should set up your digital parties from your personal account because Facebook business pages do not currently allow private events. Now that your private event is set up, all posts surrounding that Facebook party should be posted within this private environment so that only your invited guests will get notifications when you post.

Upload your desired cover image from the Image Library.

Enter the name, location, date, start and end times, and a brief description of your party. Note: The location in your event description should specify that the party is held on Facebook and not at a physical location.

SETTING UP YOUR FACEBOOK

Event

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0203

THE MORE, THE MERRIER

Once you’ve filled in all of your event information, make sure you’ve checked the box that gives guests the ability to invite others. This way, your hostess can invite her friends and attendees, and they can add other guests as well.

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FACEBOOK COVER OPTIONS & EVENT

Descriptions TIMING:

Add cover images when you create your Facebook event, so the party is branded from the beginning!

EVENT DESCRIPTION TEXT OPTIONS

WITHOUT A HOSTESS

It’s time for some beauty and fun from the comfort of your couch! You will have an opportunity to win prizes, learn about Mary Kay® skin care products, earn free samples, (did I mention WIN FREE PRIZES) and so much more. Join me live right here in this Facebook event at {insert date and time}, and get ready to have a blast! Learn how to take care of your skin, and explore new product info right here on Facebook. Stay tuned for updates and more fun stuff!

WITH A HOSTESS

Are you ready for some serious fun!? {Hostess Name} is hosting this Mary Kay Facebook party, and you will have an opportunity to win prizes, learn about Mary Kay® skin care products and so much more! Join us live right here in this Facebook event at {Enter date and time} to have a blast! Learn how to take care of your skin, and explore new product info from the comfort of your computer or phone. Stay tuned for updates and more fun stuff soon!

WITH A HOSTESS

Hey, everyone! I’ve teamed up with the amazing {Hostess Name} to host this online Mary Kay® skin care party! It’s hassle-free; you don’t have to clean your house or get dressed up, and I know you’ll LOVE the skin care products and results we’ll be sharing. Save the date, and RSVP right here!

COVER IMAGE OPTIONS

PRIZES NOT REQUIRED: Although offering a prize draw

during your party can help keep guests engaged and excited, it is ultimately your choice whether to offer prizes during your Facebook parties. Be sure to read more about Prize Draw Tips in Ch. 2: Tips & Advice.

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INVITATION

Messages& Posts

Once you’ve set up your Facebook event, you’re ready to start sending invitations! First on your list will be to add your hostess (if you have one) to the event you’ve just created. She can then add guests to the event. Use these options to send private messages, to add to Facebook event invitations or to post from your business page. You also can modify for use in emails and text messages.

POST IMAGE OPTIONS (MIX AND MATCH)

TIMING: Once you’ve booked a party with a hostess or decided to hold a party on your own, start sending out the invites!

TIPS!

Don’t forget to include party details like time, date and Facebook event link.

You also can encourage your hostess to use this invitation to invite her friends to a hostess-led party. Make sure she tags you in her post!

You can start getting guests excited about follow-up bookings as early as the invite! Let guests know about their complimentary in-person consultations, so they are ready when you contact them after the party.

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INDEPENDENT BEAUTY CONSULTANT-LED PARTY:Did someone say girls’ night IN? This is your personal invitation to my next Mary Kay Facebook party on {insert date} where we'll be talking about our most important accessory – skin! It's all online, so no need to leave the house. How awesome is that? Save the date, and RSVP right here: {Insert event link} PLUS, I’ll follow up to offer you a FREE personal consultation after the party, so you can try all the great products! :) #YoureInvited

HOSTESS-SENT INVITES Hey, girl! I've teamed up with Mary Kay Independent Beauty Consultant {insert IBC's name} to host a Facebook party all about amazing Mary Kay® skin care, and I’d LOVE for you to come! It's all online, so no need to leave the house or anything. Are you in? Oh, did I mention there will be prizes? :) Hope you can make it, and let me know if you have questions. Save the date, and RSVP right here: {Insert event link} (Oh, and stay tuned for your exclusive invite for a free follow-up to try the products in person!) #YoureInvited

SALES DIRECTOR-LED PARTYWant to party without leaving your house? The amazing Mary Kay® Independent Sales Director {Insert name} is hosting a Mary Kay Facebook party! You will have an opportunity to win prizes, learn about Mary Kay® skin care products, (did I mention WIN FREE PRIZES) and so much more. So get ready to talk MUST-HAVE skin care, and save the date. You can RSVP right here: {Insert event link} #YoureInvited

OPEN INVITATION’S FROM YOUR BUSINESS PAGEOPTION 1

Join me for a girls' night IN on {insert date} where we'll be talking about our most important accessory — skin! No need to leave the house, and you don't have to dress up! How awesome is that? Save the date! {Insert party details or link}

OPTION 2

It's time to celebrate your skin! Join me for an exclusive online party on [insert date] where I'll be sharing skin care tips and tricks and talking fabulous, must-have products. We'll also address your unique skin care issues. Comment below, and I’ll add you! {Insert party details or link} #YoureInvited #LoveYourSkin

INVITATION

Messages& Posts Text Options

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There are lots of topics that can help build excitement and brand awareness before your party starts. Depending on how far out your party is booked, it may be best to aim for one post every 2-3 days leading up to the party countdown. The farther away the party date, the longer you should wait between posts.

As you become more comfortable holding online parties, you also can use preparty posts to poll guests and discover specific product needs, so you can tailor your party and tag specific party attendees when you post about specific products. Learn more about prepolling in Ch. 4: Advanced Options.

Many guests may be new to the online party experience – and every Beauty Consultant may choose to run her parties in the way that works best for her. Talk to other team members, experiment and find out what works best for you!

PREPARTY INTRODUCTION

Post TIMING:

Once your event is set up, post this image so everyone knows how your party will work.

TIPS!

Make sure guests know the best way to contact you before, during and after the party.

Everyone loves a giveaway! Remind guests about giveaways often, and be clear on what they need to do to be entered. Get more Prize Giveaway Tips in Ch. 2: Tips & Advice.

Include specifics about the products you’ll be sharing and any of the amazing prizes you’ll be giving away.

POST TEXT

So, who has been to a Facebook party before? If not, no worries; it’s super easy. Just sign on to this Facebook event on {insert date and time}, and I’ll take care of everything! I’ll be showing off ALL of the fabulous Mary Kay® skin care products. Shop from the comfort of your computer (or mobile), and you even have a chance to win special giveaways! The more you comment, the more chances you will have to win. Any questions at all, I’m right here to answer.

Here’s an example of what a custom image or step-by-step post could say:

How the Party Works: 1. Hear all about my favourite skin care, the TimeWise® Miracle Set 3D™. 2. Watch the videos, and comment for entries into my giveaways. 3. If you like a product I post, simply send me a private message to buy.4. HAVE FUN and ENJOY YOURSELF!

POST IMAGE

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WELCOME/ICEBREAKER

Post

POST YOURSELFIE

OPTION 1

OPTION 2

POST & COMMENT TEXT I am SO excited about our upcoming Facebook party! To kick things off, I’d LOVE to know more about all of you. I’ll start, then tell us about yourself in the comments. Remember, your comment is another entry in my prize draw! You’ll get two entries if you add a selfie!

COMMENT 1: {insert your I-story} COMMENT 2: Now I want to hear about you! Post a selfie, and I’ll put two entries for you into our first draw!

You also can post a selfie image, a prerecorded video or use Facebook Live

POST IMAGE

TIMING: Shortly after the party is set up or 5 days prior to the party, if time permits.

TIPS!

You can use the comments section of your posts to expand on what you want to say without overwhelming everyone in the first post. On the next few pages, when you see “Comment 1” and so on, just know that you can add these in to keep the conversations rolling and to break up the information you want to share.

Forming a bond with your guests is essential, especially in an online setting. Here are a few options to consider to start: • Post a selfie image with your intro,

and ask guests to do the same as they introduce themselves in the comments. This is a great icebreaker and gets everyone involved. You can even offer an extra entry into the prize draw for those who comment with a photo.

• Open the party with a prerecorded video so they can hear your voice AND see your face! Video lets your personality really shine and can help get everyone excited about the online party experience.

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ABOUT MARY KAY

Posts TIMING:

4 days prior to party (select one)

POST TEXT OPTIONS Here’s another thing I LOVE about my Mary Kay business: the story of Mary Kay Ash. She was a true pioneer! Mary Kay Ash broke boundaries by putting women (like me) in control of their own future. And the house that she built, the one with the broken glass ceiling, has stood the test of time for over 50 years. Thanks to her vision, I’m able to own my own Mary Kay business!

Let’s get to know Mary Kay! You might already know that it’s a company built by a woman for women. And that is HUGE for me! At Mary Kay, there’s a dedication to irresistible products, a rewarding opportunity and positive community impact. That’s why we say these are “products with a purpose.” It’s all about making women feel confident, beautiful and connected.

OK, so if you don’t know much about Mary Kay (or even if you do), here’s why I am so in LOVE with what I do and the products I offer: Mary Kay believes that a lipstick can change the world and that a compact can hold more than makeup – it can be filled with dreams. And Mary Kay has been giving back to make the world a better place for over 50 years!

POST IMAGE OPTIONS

OPTION 1 OPTION 2

OPTION 3

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COUNTDOWN

Posts TIMING:

1-3 days prior to party

POST TEXT Countdown to fabulous skin! Just 3 days until our Facebook party! Are you ready to revamp your skin care routine? Check out my website to get a sneak peek at the products, and let me know in the comments if you have any specific skin care concerns or topics you want to cover. {Insert personal website url} See you on {date and time}. I’m so excited!

Just 2 more days until I get to share my FAVOURITE skin care solutions for your unique needs! (And all from the comfort of your couch.) See you on {date and time}. PS: Did you invite a friend to join us? When you do, I’ll add another entry into our first draw!

Only 1 more day until we talk game-changing skin care. I can’t wait to get started! If you want to make sure you’re always getting the latest updates, give my Facebook page a quick like. See you on {date and time}.

POST IMAGE

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THE LOOK ECATALOG

Post TIMING:

Day of/several hours before party

OPTION 1

OPTION 2

POST TEXT

Are you as EXCITED as I am about our party tonight? Take a peek at the latest issue of The Look eCatalog to see some of the awesome skin care we’ll talk about later and some gorgeous colour too! {insert PWS link}

POST IMAGETIPS!

Be sure to include a link to the eCatalog on your Mary Kay® Personal Web Site in the post caption.

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PARTY

PostsAnd now, the fun part: holding your party!

The post topics, order and images on the next pages were created and compiled to be an easy, ready-to-use skin care Facebook party for beginners and for skilled digital divas looking for a quick solution. Once you’re more experienced or as your customers request specific topics or custom parties, you can use this basic party setup and the additional posts in the Image Library to build the parties that suit your needs.

Over the next few pages, you’ll see posts and images for:

1. Intro (Get Video Tips)2. Satisfaction Guarantee 3. Satin Hands® Pampering Set®4. TimeWise® Miracle Set 3D™5. Additional Skin Care Options: Botanical Effects®/

TimeWise Repair®/Clear Proof®/TimeWise®6. Prize Draw (Get Prize Tips)

7. Skinvigorate™ Cleansing Brush8. Mary Kay® Foundations 9. The Mary Kay Opportunity 10. Referral Request11. Prize Draw 12. Closing & Personal Promotions13. Thank You

TIPS!If you plan to open your party with a video, check out the Video Tips in Ch. 2: Tips & Advice.

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TIMING: We recommend posting once every 3-5 minutes, depending on engagement and guest interaction. Your goal should be to keep the party to about an hour in length. Remember to pin your active post to the top of the page!

PARTY

Posts

OPTION 1

OPTIONS

OPTION 2

POST TEXT POST 1

Hi, everyone, thanks for joining me! I’m SO excited to get this party started. We’re going to look at some amazing skin care made to keep you looking beautiful and feeling confident. I want to hear from you as we go along, so please ask questions or share your thoughts in the comments at any time.

I also plan to give away some AWESOME PRIZES! Every time you comment, your name will be entered in my draw for a chance to win. Pretty easy, right?

POST 2:

I’m about to highlight some AMAZING Mary Kay® products, and before I do, I want you to know that Mary Kay stands behind its products 100 percent. If you’re not completely satisfied with any Mary Kay® product purchased from me, it will be replaced without charge, exchanged or the full purchase price refunded when you return it to me. You can always find more details on marykay.ca. {insert link} Now let’s talk skin care!

POST IMAGE OPTIONS

POST YOURSELFIE

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POST TEXT POST 3:

First up is the super popular Satin Hands® Pampering Set. This best-selling set recently got a revamp, and it’s better than ever with indulgent shea butter. Whether you choose Fragrance-Free or the White Tea & Citrus scent, this is a wonderfully pampering treat. Message me if you want to add this to your order! (See more in the comments.)

COMMENT OPTION 1: Watch the video!

COMMENT OPTION 2: This set is a favourite gift item – especially for brides to be, new moms, teachers and more!

COMMENT OPTION 3: {cannot be changed as written} Why You’ll LOVE It: • Spa-like indulgence • Your hands will instantly feel moisturized, soft and smooth.• Your skin will feel renewed, look rejuvenated and instantly look healthier.

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POST TEXT POST 4:

Now let’s talk about MY favourite: the revolutionary, three-dimensional TimeWise® Miracle Set 3D™! This is made to target early-to-moderate signs of aging (see more about that below) and includes four skin-loving products: 4-in-1 Cleanser, Day Cream SPF30 Broad Spectrum Sunscreen, Night Cream and Eye Cream. Watch this video, and let me know what you think in the comments!

COMMENT OPTION 1: {cannot be changed as written} So, what does “early-to-moderate signs of aging” mean? If you’re concerned about fine lines and wrinkles, uneven skin tone and protecting your skin from developing more signs of aging, this is THE set for you!

COMMENT OPTION 2: {cannot be changed as written} Nothing’s better than a before-and-after shot. These are real results from real women! The TimeWise® Miracle Set 3D™ is clinically shown to reduce the appearance of fine lines, target skin resilience and help skin tone look more even.

COMMENT OPTION 3: {cannot be changed as written}The Miracle Set 3D™ uses exclusive skin technology: Age Minimize 3D™ complex to defend with double the antioxidant protection, delay the look of premature skin aging, and deliver the visible improvement of multiple signs of skin aging. Choose your formula: Normal/Dry or Combination/Oily.

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POST TEXT POST 5:

CALLING ALL SKIN CARE NEEDS! Because everyone is unique, Mary Kay has three more skin care systems and some amazing targeted add-ons based on YOUR skin’s unique needs. From acne-fighting to age-fighting, I’ve got you covered! Check out the videos and product benefits in the comments, and select the one that matches your skin care concerns. Make sure you comment on the video you watch, so I can enter your name into our draw!

COMMENT OPTION 1: {Botanical Effects: cannot be changed as written} Balanced. Simple. Effective. This Botanical Effects® line is power packed with super antioxidants for skin that feels nourished and looks healthy. If you like to keep things simple and you’re not worried about aging yet, this is your skin care match!

COMMENT OPTION 2: {TimeWise Repair: cannot be changed as written} Are you ready to go back in time and LIFT away the years? (Who isn’t, right?) If you’re concerned about advanced signs of aging, like deep lines and wrinkles or loss of firmness and sagging, the TimeWise Repair® Volu-Firm® Set was made just for you!

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POST TEXT COMMENT OPTION 3: {Clear Proof: cannot be changed as written} Are you ready to go back in time and LIFT away the years? (Who isn’t, right?) If Bad news: Acne and breakouts can strike at any age. Good news: You can fight back with Clear Proof®! Whether you need the whole line for daily use or just a few of the products for occasional breakouts, these products will be your acne-fighting sidekick!

COMMENT OPTION 4: {TimeWise Supplements: cannot be changed as written} Are you ready to go back in time and LIFT away the years? (Who isn’t, right?) If If your specific skin care concern is about your eyes, lips, deep wrinkles, clogged pores, dry skin, oily skin – you name it – I bet I’ve got a product to help you solve it. Comment, and let me know!

COMMENT OPTION 5: I’m taking orders! Private message me if you want to add any of these to your order!

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OPTION 1

OPTION 2

POST TEXT POST 6:

I think it’s time for a prize, don’t you? Simply for being so amazing and involved, you’ve been entered for a chance to win something special. Comment or like this post right now to get an extra spot in the draw. Good luck, everyone, and check the comments to see if you’ve won. COMMENT 1: Our first winner is {insert name/tag attendee}. Congratulations! You’ve won {insert prize description and/or photo}

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Learn about Customizing Party Post Images and get Prize Draw Tips in

Ch. 2: Tips & Advice.

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POST TEXT POST 7:

Do you know how much you’re missing when you’re cleansing by hand? The Skinvigorate™ Cleansing Brush removes makeup 85% better than cleansing by hand.* PLUS, this boosts the absorption of your next skin care step, AND your makeup applies more easily and evenly. View more details, and join me in the comments for any questions. (*Results based on a one-day, controlled clinical study with 22 panelists.) COMMENT OPTION:

This affordable, lightweight, two-speed power brush is the ULTIMATE true-clean skin care tool.

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POST TEXT POST 8:

There’s one last step in your skin care routine: your foundation. You might think, “How is that skin care?”, but it can be if you choose the right brand! Mary Kay® foundations have skin-perfecting benefits and are available in all of the shades, finishes and coverage levels you need to complete your WOW-worthy skin care routine. It’s all about building that beautiful canvas (otherwise known as your beautiful face)! COMMENT OPTION 1:

Learn more about foundation options: {insert link to product video if available}

COMMENT OPTION 2: IF NO VIDEO AVAILABLE:

You probably use your foundation every single day, but do you really know what you’re getting? Or if the shade is really a match? How many of you have used a foundation once before it started to collect dust in the bottom of your makeup bag? Here’s one of the many things that sets Mary Kay apart: you get ME! ;) My goal is to help every woman find the right foundation shade, formula and coverage. From CC cream to mineral powder to full-coverage liquid foundation, my selection and personal consultation means you can find what works for you the first time!

COMMENT OPTION 3: If you’re looking for more from your foundation, let’s talk during your individual personal consultation. I’ll even do a personalized shade match at your follow-up appointment. Earn an additional entry into my prize draw if you private message me for an appointment now!

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OPTION 2

OPTION 1

POST TEXT POST 9:

OK, ladies, we’re getting closer to the end of our party. I LOVED sharing Mary Kay® products with you, but I also love to share why I love my Mary Kay business. They say if you love what you do, it won’t even feel like work, so if you have any questions about my business, feel free to ask now. You’ll earn an extra entry into my next draw for each question. See the comments for my favourite highlights and answers to your questions!

COMMENT OPTION 1:

Income! Mary Kay Independent Beauty Consultants have open-ended earning potential. Imagine what that can do, how you can start enjoying the things you love in life, from spending time with family to travelling and shopping to pursuing your passions.

COMMENT OPTION 2:

Recognition! Who doesn’t like rewards and being recognized for all of your hard work? HELLO!

COMMENT OPTION 4:

The Company! Mary Kay is dedicated to making the world a better, happier, more beautiful place for everyone. That means empowering women around the world to own their own businesses, earth-friendly initiatives like zero-landfill site status at the Mary Kay Global Manufacturing facility, continuing support for charities that benefit woman and children worldwide and SO much more!

COMMENT OPTION 5:

Cars! It’s true! Mary Kay Independent Beauty Consultants have the opportunity to earn the use of a Mary Kay Career Car.

COMMENT OPTION 7:

I could go on and on, but I want to know YOUR questions. We’ll draw next for some prizes, so let me know your comments!

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OPTION 2OPTION 1

POST TEXT POST 10:

Who wants more chances to win? Let’s keep this good thing going! Do you know friends who’d enjoy an online skin care party? Send me a private message with their info, and you’ll get FIVE more entries into the next draw!

POST 11:

Get ready! It’s time for one LAST draw! I’ll give you a few more seconds to comment, ask a question or send a referral before I draw…

COMMENT 1:

Our winner is {insert name/tag attendee}. Congratulations! You’ve won {insert prize description and/or photo}

POST 12:

Ladies, I cannot tell you how much FUN this has been! We’re wrapping things up, but before saying goodbye, I have a few special promotions to share. PM me if you’d like to add any of these before I finalize your order. Take a look: {Insert Your Personalized Closing Information/Special Offers} Remember the Mary Kay® Satisfaction Guarantee we talked about! I will make sure you are always satisfied with the products you purchase. I want you to absolutely LOVE what you buy!

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POST TEXT POST 13:

LAST POST! What a FABULOUS party this has been! Thanks so much for joining me. Don’t forget to private message me your name, address and phone number with your order, so I can deliver your products and set up your complimentary personal consultation! Thank you again for being a part of our Facebook skin care party! If you had as much fun as I did or if you’d like to host a party yourself, comment or private message me. I’d love to tell you more! I’ll stay here to answer any additional questions you may have.

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AFTER PARTY

Once the party has ended for your guests, you still have a few follow-up items to take your party success to the next level. Following up with guests personally and individually could help increase order size, the likelihood of booking another appointment or party, and it really shows off your Golden Rule customer service!

Personal thank-you messages or phone calls should include an opportunity for your guest to book her promised follow-up consultation for foundation, personalized skin care or colour. If a particular guest is interested in booking, you also can suggest adding some friends to make it an in-person party!

MESSAGE TEXT OR PHONE CALL SCRIPT OPTIONSHi, {name}!Thank you so much for coming to my Facebook party! I hope you had as much fun as I did and learned a lot too! OPTION 1:

If your guest asked a lot of questions about a particular product, reference that in your email or private message, and ask for an appointment to let her try before she buys!

OPTION 2:

Remind her that you mentioned you would be booking individual appointments and would like to set hers up. She can invite a few friends, make it a party and earn products!

OPTION 3:

If she bought products, ask her when would be a good time to deliver. This also is another opportunity to set up her one-on-one consultation or turn it into a party!

Thank you again for taking the time out of your busy day to join the party!

Messages

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4CHAPTER

This section includes tips and advice for experienced Facebook party users.

ADVANCED

Options

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USING SAMPLES TO ENHANCE THE EXPERIENCE

If time allows and your party guests are willing to share their mailing addresses, you can mail or deliver sample kits to party attendees prior to your Facebook event. With this method, guests are still able to sample the wonderful skin care products you’ll be sharing online, they get more of the “wow” factor, and they may be more willing to purchase at the end of your event. Consider fun packaging or a friendly personal note along with samples of the skin care products you’ll be posting about. You also could consider an extra colour sample to help tempt guests into booking that follow-up colour consultation!

FOLLOW-UP CONSULTATIONS Once your Facebook party has concluded, the 1:1 booking begins! Because you began dropping hints about a complimentary follow-up during your initial invitation and again at the end of your party, your guests should be primed and ready to hear about the benefits of a 1:1 consultation. You can reach out to guests individually via private Facebook message and, if you have permission, via text, email and phone call.

If your guest isn’t able to commit to an in-person 1:1 consultation, that’s OK. You can save the booking by offering a digital 1:1! Just as you do when you hold an in-person consultation, you can let guests know about the wide range of options they have for a digital 1:1 follow-up appointment. She can get further education on Mary Kay® skin care products customized for her needs; she can sample products in person (if you’re able to send them to her ahead of time); she can receive a colour consultation and more.

You can conduct digital 1:1 consultations using video-calling apps, websites and in-phone features such as:

• Skype (all devices)• FaceTime (Apple devices)• Facebook Messenger (video chat feature, all devices)• Google Duo (all devices)• And many more!

Digital 1:1

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HOW TO

Preprofile Guests

A poll or quiz is a great way to get guests energized and involved before your Facebook party begins. For a skin care party, you also can use a poll at the beginning of the party to preprofile the attendees. For example, if you post a poll about skin type or skin care concerns before the party and see the guest responses, you could tag specific guests in the product posts that address their needs during the party.

Question 1 helps you and your guests determine skin type. Answer one is for dry skin; answer two is for oily skin, and answer three is for combination skin.

Or, if you use Question 2 and see that all of the women in your party fall into the early-to-moderate signs of aging category, you can spend a little more time posting about the Miracle Set® and a little less time on Botanical Effects® or TimeWise Repair®.

Of course, polls can simply be used as a fun tool to break the ice and learn a little bit about the attendees!

EXAMPLE QUESTIONS: Do you know your skin type? Which statement best describes your skin? When I wake up in the morning…• My skin feels tight and stretched, like I need some lotion.• I feel like I need to wash my face right away to get the oil and

grease off. • My skin feels about the same as always - not really tight or shiny.

Which answer below best describes your skin’s signs of aging? • None yet. I’m more concerned with keeping my skin clean, healthy

and protected from aging. • I’m more worried about my acne than anything else right now. • I’ve got early or moderate signs of aging — some fine lines or

wrinkles and some uneven skin tone. • I’ve got advanced signs of aging — fine lines and wrinkles plus

some deeper expression lines or lots of uneven skin tone.

If you were on a desert island, besides the obvious life-saving essentials, which one skin care product would you wish you had with you?

What great skin care advice were you given by your mother, aunt, sibling or friend?

1.

2.

3.

4.

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Facebook Groups can be used for multiday parties or long-term private customer forums.

Multiday parties have the same hostess options as regular Facebook parties – with a hostess, with a team or unit or on your own. You can follow all of the same basic set-up steps, but instead of starting a Facebook private event, you’ll start a Facebook “secret” group, and invite your party guests to join the group.

Once everyone has joined the group, you can use the same posts and scripts provided in this guide, but spread your party and posts out over several days to give guests the opportunity to tune in, shop and comment at their leisure. You can even include live videos throughout the party – if guests don’t see your live performance, you can still save the video in your group for future viewing.

You also can use Facebook Groups to set up a more long-term customer forum. This means your group isn’t really a party in the sense of having a start date and an end date; you simply add interested customers and potential customers to the group and post regularly about new products, special offers, upcoming gifting opportunities and more. This could be a great option at the end of a multiday party to keep guests engaged with your business.

FACEBOOK

Groups

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&ADDITIONAL POSTIMAGE OPTIONS

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RSVPPOST TEXT POST OPTION 1:

Remember to RSVP to our Mary Kay Facebook party. (And don’t hesitate to invite your friends.) Contact me via {insert method of contact} to let me know you’ll be there!

POST OPTION 2:

Remember to RSVP to our skin-tastic Mary Kay Facebook party to let {insert name/tag hostess} and me know if you can attend! Contact me via {insert method of contact}!

POST OPTION 3: {Hostess–sent version}Hi, everyone! Remember to RSVP to my Mary Kay Facebook party happening on {insert date} to let me know if you can attend. We’ll be talking all things skin care with Mary Kay Independent Beauty Consultant {insert IBC’s name}. I can’t wait! :) Leave a comment if you haven’t already RSVP’d.

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Sample Bags

Break Time

POST TEXT Have you received your sample bag? During our skin care Facebook party, I’ll be walking you through the products one by one, so you get the best routine for your skin. Find a towel, some water and a comfy seat for the big day! {Insert party date and time}

POST TEXT It’s break time, my radiant friends! Take a few moments to stretch your legs and refill your drinks. Please don’t hesitate to ask if you have questions; I’m here and ready to help! :)

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Hostess Gift

Giving Back

POST TEXT POST OPTION 1:

Let’s take a minute to thank our fantastic hostess with this special gift! Because she’s hosting this party, she earns {Insert short description of the product or discount}!

POST OPTION 2:

Ladies, please join me in acknowledging our fabulous hostess! As a thank–you for her enthusiastic participation, she earns a special gift of {Insert short description of the product or discount}.

POST TEXT POST OPTION 1:

Mary Kay is more than just beauty and skin care products. The Company is dedicated to improving the lives of women and children around the globe and finding ways to be even more sustainable and green for future generations. Now that’s a beautiful thing!

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POST TEXT Did you enjoy this skin care party? Then you’ll love trying these products in person! Contact me to book your complimentary one-on-one appointment, get personalized beauty advice and a customized routine just for you!

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FACE-TO-FACE

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DIGITAL

DemosPOST TEXT TIMEWISE REPAIR® VOLU-FILL® DEEP WRINKLE FILLERNow, are you ready to be really wowed? This TimeWise Repair® add-on IMMEDIATELY fills in deep wrinkles AND helps improve their appearance over time. Volu-Fill® Deep Wrinkle Filler is formulated to fill in and visibly plump the appearance of problem areas wherever facial expressions have left their mark – on your forehead, around your lips and eyes, even those hard-to-treat frown lines between your brows.

TIMEWISE® FIRMING EYE CREAMYou can complete your Miracle Set 3D™ experience with this indulgent eye cream. A luxuriously rich eye cream so advanced, it improves firmness, brightens, provides intense moisturization, plus minimizes the look of fine lines and wrinkles.

COMMENT OPTION:FACT: The skin around the eyes is the thinnest, most delicate skin on the face. So treat that skin to the combined power of a collagen-enhancing peptide duo that works to revitalize cells for firmer skin. What does that mean? REAL RESULTS.

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POST TEXT TIMEWISE® MICRODERMABRASION PLUS SET“It immediately changed the way I feel about my skin” – that’s what 78% of women said after using the TimeWise® Microdermabrasion Plus Set in an independent consumer study.* Impressive, right?

TIMEWISE® MICRODERMABRASION REFINEStep 1: Skin’s transformation starts with Refine. Gentle exfoliation removes surface dead skin cells and buildup from pores to give you polished, smooth skin in an instant.

TIMEWISE® PORE MINIMIZERStep 2: Close-up confidence available right here! Pore Minimizer is your daily defense against the look of enlarged pores. It reduces the appearance of pores and immediately improves skin texture.

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POST TEXT TIMEWISE® REPLENISHING SERUM+C®Up next: Help your skin bounce back! When you need a lift, TimeWise® Replenishing Serum+C® can help. It contains ingredients known to support elastin, a protein that gives skin its elasticity or “spring.” Your skin will appear lifted and firmed, and its resilience will be visibly improved. The overall effect? Positively uplifting.

COMMENT OPTION

Mary Kay conducted an in-depth consumer study to see what benefits women would see after using Replenishing Serum+C®, and the results speak for themselves:

TIMEWISE® TONE-CORRECTING SERUMNow we talk skin tone – and no one has brightened like this before. TimeWise® Tone-Correcting Serum features a first-ever brightening breakthrough in the patent-pending Perfectly Bright™ Complex. Just one week of twice-daily use helps skin look brighter and more vibrant. Just. One. Week!

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POST TEXT TIMEWISE® MOISTURE RENEWING GEL MASKLet’s round out this party with a truly pampering treat – the TimeWise® Moisture Renewing Gel Mask! Get ready to hear your skin say “ahh.” This multitasking mask breathes new life into tired, sluggish, stressed skin. And while the mask works its magic, you get to enjoy the aromatic scent of botanical extracts, like chamomile, for a spa-like experience. Here’s to 10 minutes of pure bliss.

TIMEWISE REPAIR® VOLU-FIRM SETOur second skin care set is designed to combat advanced signs of aging. The TimeWise Repair® Volu-Firm™ Set helps you go back in time and lift away the years. This innovative regimen includes: Foaming Cleanser, Lifting Serum, Day Cream With Sunscreen SPF 30, Night Treatment With Retinol and Eye Renewal Cream.

COMMENT 1:

TimeWise Repair® offers three key benefits: reduce the look of deep lines and wrinkles, restore lifted contours and recapture youthful volume. Say it with me, “Reduce, Restore, Recapture!” By targeting the multiple reasons why skin ages (instead of just the end result), this advanced regimen is able to deliver benefits like never before.

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POST TEXT TIMEWISE REPAIR® VOLU-FIRM SET (CON’T)COMMENT 2:

OK, so you’ve seen the benefits – what about the results? You want proof that it works, and Mary Kay has it. TimeWise Repair® is backed by comprehensive consumer and clinical testing. More than 65 clinical, consumer and safety studies involving more than 3,000 panelists were conducted, and the results speak for themselves.

COMMENT 3:

As I mentioned earlier, before-and-after images often speak louder than words. So, here they are! After using the TimeWise Repair® regimen,* there was a noticeable decrease in the look of deep wrinkles (shown in red) and fine lines (shown in blue) across the forehead.

CLEAR PROOF® SYSTEM FOR ACNE-PRONE SKINOK, I know acne is not easy to talk about, especially if you feel like your teen skin is following you well into your 30s. Luckily, I have a skin care set for you (or your kids) too! The Clear Proof® System for Acne-Prone Skin features the following acne-fighting products: Clarifying Cleanser, Blemish Control Toner, Pore Purifying Lotion, Spot Solution, and Oil-Free Moisturizer. Plus, choose your add-on options (see next posts) to build the set the way you want.

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POST TEXT

CLEAR PROOF® SYSTEM FOR ACNE-PRONE SKIN (CON’T)COMMENT:

If you are finally ready for some serious acne solutions, this is the set for you. And, as always, I’ve got the proof to show you!

Two or three times a week, add this pampering Clear Proof® Deep-Cleansing Charcoal Mask after your cleanser and before your moisturizer. The mask is formulated with activated charcoal – think of it like a powerful magnet withdrawing dirt and debris from deep within pores. And it’s not just for acne-prone skin – it’s for everyone!

The Clear Proof® Oil-Free Moisturizer is the perfect finishing step after using products containing salicylic acid. Even if your skin sometimes feels oily, it can still lack proper hydration, which can lead to skin producing more oil. This lightweight formula soothes skin while replenishing moisture to provide balanced hydration.

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POST TEXT BOTANICAL EFFECTS® SKIN CAREUp next: Who doesn’t love a daily dose of simplicity? Meet Botanical Effects® Skin Care. A simple regimen infused with the goodness of botanicals personalized to your skin type to bring out its healthy radiance. It’s got super cute packaging and is packed with antioxidants for a simple AND effective skin care routine. See the product lineup in the next post.

COMMENT OPTION:

Botanical Effects® is all about keeping it simple. So you are able to build the set however you like with the products you want! You have the option to choose from a Cleanser, a Refreshing Toner, and a Hydrating Lotion. All products include the antioxidant packed infusion of dragon fruit and aloe extracts.

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POST TEXT MKMEN ®Now we can talk about boys! :) MKMen® has clean-face solutions for every man to have skin that is smoothed, soothed and protected. Let’s start with two agefighting products for him. The Advanced Facial Hydrator Sunscreen SPF 30 immediately hydrates while protecting his skin from damaging UVA and UVB rays, big-time culprits of premature skin aging. The Advanced Eye Cream gives him a targeted way to dramatically minimize the appearance of fine lines and wrinkles.

COMMENT OPTION:

A few more for the guys here. Obviously the man in your life also needs to clean and shave his face (at least from time to time), so MKMen® offers a Face bar to clean and buff skin, a rich and creamy fan-favourite Shave Foam and a calming Cooling After-Shave Gel.

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BLANK/CUSTOMIZABLE

Images