maryland study
DESCRIPTION
Maryland Study. Joe Camel more recognizable to 6-year-olds They think he is cool and interesting. R.J. Reynold discovered. Within 3 years of Joe Camel in advertisements Before Joe Camel – 0.5% smokersTRANSCRIPT
Maryland Study
• Joe Camel more recognizable to 6-year-olds
• They think he is cool and interesting
Youth Alive Training 1
R.J. Reynold discovered
• Within 3 years of Joe Camel in advertisements• Before Joe Camel – 0.5% smokers<18 years old used Camel brand
• After Joe Camel – 32.8% smoking youth use Camel brand
• Illegal sales to minors jumped from $6 million to $476 million
Youth Alive Training 2