maryna rymarenko as a chair of the eba marketing committee for 2010

Maryna Rymarenko as a Chair of the EBA Marketing Committee for 2010

2009 - 2010 Development plan for the EBA Marketing Committee

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2009 - 2010 Development plan for the EBA Marketing Committee

• Committee Objectives• Achievements of 2009• Goals for 2009 -2010• EBA Marketing Committee structure

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Committee Objectives

– Building a strong community of people working in marketing/advertising/PR within EBA member companies; providing all necessary help in getting new contacts and establishing new business links and relations between the committee members

– Providing guidance to newcomers, young professionals and all those who are interested in marketing/advertising/PR, making a warm welcome to all EBA members to the Marketing Committee activities

– Assistance in the development of the marketing/advertising/PR scopes of activity of the EBA member companies

– Further development of the Committee – new initiatives in the form of groups/working groups; Popularization of EBA Committee activities within the business community of both Kyiv and Ukraine









Achievements of 2009

– Increased the number of active committee members and their participation in committee meetings

– Launch of the EBA Marketing and PR School in memory of Robert Reed as an effective educational tool for young marketing specialists

– Regular positive feedback from committee members about the results of the meetings in verbal form as well as in form of thank you notes and letters

– Active cooperation and establishing of business links between EBA Marketing Committee community and professional Associations in Marketing/Advertising and PR

– More acknowledged experts in marketing/advertising/PR taking part in the committee meetings each month, featuring some special guest speakers from other countries

– Acting as a tool for EBA Marketing Committee members to give away free materials to other companies (books, magazines, promotional items)









Goals for 2009 -2010

– Presentations of success stories from EBA member companies and outside experts, exchanges of practical experience and planning the implementation of projects

– Guidance relating to marketing/advertising/PR, legislative aspects, resolutions of the State authorities influencing development and activities in marketing/advertising/PR in Ukraine; Further development of an active Marketing Committee community

– Presentations of new technologies that can be used as innovative marketing tools (LinkedIn, Twitter, Facebook and other)

– Creation of an archive of the EBA Marketing Committee materials with open access to all EBA Marketing committee members









Goals for 2009 -2010

– Collaboration with other EBA Committees (joint meetings with PR Committee, Legal Committee etc. - upon the issuance of the request for such activities by Committee members)

– Conduct joint projects with the National Advertising Coalition, Advertising Festivals, National PR Association, National Marketing Association and other relevant organizations. Taking an active part in the EBA business community and other related organizations

– Continue close collaboration with the traditional and online media in Ukraine. Obtaining more coverage and thus public acknowledgement of the Committee activities, support in creation of better brand awareness of the EBA within the media field in Ukraine

– Conducting training involving professional trainers









EBA Marketing Committee structure

Members– Marketing/advertising/PR managers and executives, general and

departmental managers of EBA member companies, top managers of the companies working in marketing/advertising/PR

Meetings– Held once per month, every third Wednesday of the month,

starting at 17.00. Approximate duration of each meeting: 1,5-2 hours

Draft agenda – 1 or 2 presentations/mini-training on specific issues (maximum

duration is 35-40 min each), question and answer sessions and respective discussions in the form of a round table









Thank you for your attentionand support!

8

Maryna Rymarenko,Chair of EBA Marketing Committee 2007-2009

DEOL Partners Strategic Development Director

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maryna rymarenko as a chair of the eba marketing committee for 2010

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